Grab Your Cape and Fly on #NationalRideTheWindDay


iFly Ride With the Wind DayAs publicists, we are always on the lookout for a good “hook” to get our clients noticed. When we identified the hashtag holiday #NationalRideTheWindDay, we knew we landed a windfall for our clients at iFLY Indoor Skydiving.

With both the Fort Lauderdale and Orlando iFLY wind tunnels packed in our proverbial “parachute,” the dynamos at Fort Lauderdale PR firm Durée & Company floated the idea for iFLY to make an event out of #NationalRideTheWindDay and 25% off for first-time flyers on #NationalRideTheWindDay was born.

Created to celebrate the anniversary of the first man-powered flight, #NationalRideTheWindDay was intended to be some high-flying fun for the whole family. At iFLY, first-time flyers, aged three to 103, simply lay on a cushion of air while an IBA-certified IFLY instructor helps them control their bodies to experience true human flight in a safe, comfortable and fun environment – without having to jump out of an airplane.

iFLY Indoor Skydiving opened its very first facility in Orlando in 1999. iFLY Orlando spent the better part of nearly two decades as that city’s most popular non-theme park attraction. It was only fitting that when iFLY debuted its newest facility and the very first to feature dual, side-by-side flight chambers that it be in Orlando as well. iFLY Fort Lauderdale was the company’s 27th wind tunnel that opened in February 2017.

iFLY Indoor Skydiving was founded by a man who wanted to share his love of skydiving with his family. Durée & Company was founded by a woman who was born to share his story with the world. As a result of this perfect fit, on Wednesday, August 23, 2017, first-time flyers can enjoy 25% off the entire #NationalRideTheWindDay and become part of the eight million people iFLY has safely flown.

Grab your cape and fly on #NationalRideTheWindDay. To save 25% off, visit www.iflyworld.com and use promo code Summer25. Geronimo!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

How Micro-Influencers Impact a Business


When was the last time you checked your phone? Most of you are probably reading this blog on your phone, and the rest of you most likely checked your phones only a few moments ago. Well, the last time you checked your phone, did you check social media? For most of you, the answer is likely yes.

At Fort Lauderdale PR firm Durée & Company, our team dedicates a great deal of time and effort to promoting clients by posting on social media, ensuring that posts are timely, relevant and engaging. Most people follow their favorite companies and celebrities on at least one social media platform, but these may not be the most effective outlets in promoting a client, product or service. The most effective? Micro-influencers.

Social media is crawling with micro-influencers. This term may be unfamiliar, but you probably see them every day. YOU might even be a micro-influencer. Micro-influencers are people or accounts on social media that have 5,000 to 100,000 followers. Unlike celebrities, micro-influencers are less about sponsored content and more about authenticity. They voluntarily post about products and services they like in fun and creative ways, keeping followers engaged and interested in their posts. For many, these people are just more relatable.

There is a level of trust between micro-influencers and their followers as a result of their genuine and organic posts, making them that much more influential. Reaching out to these types of social media accounts for promotion of a client or product is less costly and, though the post may not reach as many people overall, has a greater impact on those whom it does reach. In this case, it’s quality over quantity.

And while micro-influencers may be more difficult to find ­– it will definitely take some digging – the payoff is definitely worth it.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Earned vs. Paid Media: What’s the Difference?


In this day and age of the internet and social media, success is all about visibility. At Fort Lauderdale PR firm Durée & Company, we strive to make our clients visible on various social media platforms and news outlets to ensure the best coverage. There are countless ways to spread the word about a client, such as Instagram posts, editorial coverage, newspaper ads, and clickbait to name a few. These methods are just some examples of earned and paid media. You may be wondering what exactly those terms mean and what the difference is, so we’re breaking them down here.

  • Earned Media – Sharing. These can be mentions or reposts on social media platforms, such as Facebook, Twitter and Instagram, as well as reviews on websites like Yelp. Earned media also includes traditional PR coverage, such as editorial articles written by media as the result of proactive pitching. Businesses do not pay for this publicity, yet they benefit greatly from the third party endorsement, promotion and engagement opportunities earned media provides.
  • Paid Media – Advertising. This includes space in a publication or on a website that a company pays for in order to promote a product or service. You’ve probably seen this type of media on your favorite celebrity’s Instagram and along the sides of most of your frequently visited websites.

Both forms of media are important, but companies should shift their focus to earned media. The power of editorial coverage is undeniable and without advertising dollars at play, this kind of visibility is trusted and highly regarded. Social media have created an immense platform for sharing information and promoting clients without spending an obscene amount of money on ad space. Yes, it’s effective to pay a celebrity to endorse a product on their highly visible page, but mentions from several social media accounts which build up over time and articles in reputable publications can be just as effective for a much lower cost.

But a business cannot depend entirely upon earned media and expect to be successful. A combination of the two, with increased emphasis on and dedication to receiving earned media, will help a business flourish and grow, one share or click at a time.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.