D&Co Dynamos Partied Like Gatsby at Boys & Girls Clubs of Miami-Dade Wild About Kids Gala


Pearls, feathers and flapper dresses were of no shortage at this year’s Boys & Girls Clubs of Miami-Dade “Wild About Kids” Gala. The Great Gatsby – themed soiree on Nov. 11 seemed like a blast from the past with guests dressed head-to-toe in 20’s attire. The Dynamos of Fort Lauderdale PR firm, Durée & Company, love celebrating the success of their clients and the Wild About Kids Gala was no exception.

From drafting and pitching the gala media alert, to staffing pre-gala events, to promoting the gala on social media, the D&Co Dynamos had an integral part in making this year’s gala a roaring success for Boys & Girls Clubs of Miami-Dade.

The event kicked-off with a cocktail reception and silent auction, which featured prizes such as a round-trip vacation to Napa Valley for the ultimate Wine Country experience, as well as tickets to see Hamilton on Broadway and go back stage to meet some of the cast. Bloomingdale’s at The Falls hosted a fashion showcase featuring evening and formal wear for guests to enjoy before the official gala program began.

Evening highlights included, welcome introductions from President Alex Rodriguez-Roig and recently appointed Board Chair Andres “Mo” Guilarte and the presentation of the Charles Bebe Rebozo Humanitarian Award to Dr. Michael S. Gordon and Lynda Gordon. Alfredo Mesa, executive director of the Miami Marlins Foundation, and Andres Guilarte at Boys and Girls Clubs of Miami-Dade accepted the Community Builder Award on behalf of Dee Gordon, second baseman for the Miami Marlins.

There were also lively performances by Boys & Girls Clubs of Miami-Dade dance group and “The Culture” by Hammocks Entertainment. After a three-course dinner, the Venezuelan Grammy award winning duo SanLuis performed and guests partied the night away like Gatsby.

The highlight of the night was when Andy Ansin, vice president of The Ansin Foundation, surprised the crowd with a donation of $1 million dollars to renovate Boys & Girls Clubs of Miami-Dade Northwest Club.

The D&Co Dynamos enjoyed a night of celebration for Boys & Girls Clubs of Miami-Dade and are looking forward to another magical evening at next year’s event.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

3 Ways Brands Can Create an Emotional Connection with Millennials


The Dynamos of Fort Lauderdale PR firm Durée & Company know how important familiarity and exposure is to brands, but today’s millennials are seeking a stronger emotional connection than ever before. According to a study by the Fashion Institute of Technology about millennial consumer expectations, 48 percent of people are more likely to buy from a brand if they know the people behind it. In order to prompt the new generation to invest in brands, companies must establish an emotional connection between products and customers. Here are our tips on how to form this connection:

  • Advertisements: The most memorable advertisements are the ones that really tug at your heartstrings. Simple elements, like an adorable puppy in a magazine or an endearing father-daughter relationship in a TV commercial, can elevate an advertisement to the next level. Remember to keep these additions relevant to the brand and product to avoid distracting from the purpose of the advertisement, which is ultimately to encourage people to buy your product.
  • Social Media Influencers: Millennials spend a significant amount of time on social media and often feel a strong connection to the accounts they follow. Using popular influencers for product promotion is one way to increase familiarity with a product and encourage customers to form a connection between the product and promotor.
  • Engagement: In order to feel connected, millennials must be able to engage with the companies behind their favorite brands. This can be as simple as replying to customer comments on social media, or as involved as hosting events where people can get to know the company and brand in a more intimate setting.

Understanding the millennial mind might seem tricky at first, but once familiar with the way they think, creating and nurturing emotional connections with them will seem like a breeze.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Key Takeaways from The Real Deal’s 4th Annual Real Estate Showcase + Forum


Captured on January 02, 2016, in TORONTO, CANADA. Photo: Andrew Gosine

More than 4,500 of South Florida’s top movers and shakers in the real estate industry convened at The Real Deal Miami’s Real Estate Showcase & Forum on Oct. 26. The event was held at Soho Studios, in the heart of Wynwood’s arts district.

A number of panel discussions with South Florida’s top developers, real estate brokers (including our fabulous client, Coldwell Banker’s Southeast Regional VP Nancy Klock Corey) and investors were held to highlight the state of the market, post-Irma impact and plans for Miami’s growth.

Here are our top takeaways:

  1. Miami is in a unique position to compete against other major U.S. cities as a global cultural and trade hub.
  2. Land is scarce in South Florida — and continues to grow even scarcer. This is why holding onto prime land is always a smart decision.
  3. Even though Latin Americans still make up a viable market for South Florida’s real estate, developers are opening up to new foreign markets, like China, Turkey, and Europe.
  4. Hurricane Irma’s impact on South Florida caused a slowdown in sales in the month of September, but things are looking up. According to Corey, “those who didn’t buy in September, they’re coming back in.”
  5. Hurricane Irma not only brought our community together and proved its resilience, but it also was a testament to South Florida’s high standards for construction.
  6. Asking prices for homes listed for sale should be 5 or 6 percent above the likely selling price. Too often, homes are overpriced by about 20 percent.
  7. Affordability on the retail side is almost as important as affordability on the rental side.

Here at D&Co., we have a strong concentration in luxury real estate projects in the Florida and Aspen markets. We work closely with the regions’ top brokers, developers and sales managers, helping us to maintain a finger on the pulse of real estate in Florida, Aspen and beyond.

Some of the South Florida real estate clients and projects that we are currently involved with include: Coldwell Banker Residential Real Estate and The Jills®, Sabbia Beach in Pompano Beach, 7918 West Drive in North Bay Village, The Ocean Resort Residences at Conrad Fort Lauderdale Beach, The Ivory in Bay Harbor Islands, Forest View Estates in Hollywood, The Reserve at Edgewood, The Heafey Group, and Gulfstream Park. We also work with Gary Feldman Real Estate in Aspen, and Zenodro Homes in Orlando.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.