Ready, Set, Pitch! How to Make Your Pitches Stand Out


Journalists receive hundreds of pitches in any given week, so what should you say to make sure you get noticed instead of ignored? That’s why we are here!

  • Personalize – Take the time to research who you are pitching. Know their beats, how to spell their name correctly – you’d be surprised how important this is to some journalists – and for which outlets they write. It always helps to read previously written articles to get an idea of their writing style and topics they cover.
  • Short and Sweet – Keep your “love note” about what you’re pitching concise. As we previously mentioned, some journalists receive hundreds of pitches each week and will be turned off if they open a pitch that’s too long.
  • Catchy Subject Line – This is key to making your pitch stand out. You need to catch the journalist’s attention right off the bat to ensure they don’t pass by your pitch without even reading it.
  • Be Excited – Get excited about what you’re pitching! Let the person you’re emailing feel the passion behind your pitch – sell it to them.

Even with these tips, don’t forget to always follow up. Many journalists will thank you for following up because your pitch fell off their radar or they were preoccupied writing another piece. With this advice, you’re ready to go. Happy pitching!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

The D&Co Dynamos Think Pink!


As you may have noticed from our business cards, website and company logo, Fort Lauderdale public relations firm Durée & Company is all about pink. From the notepads to the artwork on the walls – even to the rosé chilling in the fridge – the whole office is pink. Since today is National Pink Day, we’d like to touch on why we’re so loyal to our favorite color.

This holiday is a day to celebrate pink and all it represents – especially girl power. The D&Co dynamos embrace the positive energy this feminine color exudes. As a group of spunky, strong women, we’d like to share why we love working in a distinctly feminine and cheerful environment.

Durée – In the words of Elle Woods: “Whoever said orange was the new pink was seriously disturbed” and “Being true to yourself never goes out of style.”

Chrissy ­– “The color pink is a fun and cheerful reminder of all the great women who contribute their talent and ideas to our team! I love that our agency is so women-centric!”

Elana – “I like to leave a little sparkle wherever I go, and I think that’s the attitude we all bring to the office.”

Elizabeth – “I love being surrounded by other strong and inspiring women who can hand out pink business cards yet still command the attention of every single person in a room for all the right reasons.”

Lizzie – “I love how willing everyone is to teach and help one another with anything around the office!”

Caroline – “I love working in an office that is filled with such a bright and cheerful color! Pink has become part of the Durée & Company brand and it’s perfect for our ‘girl power’ attitudes.”

Sue – “I’m a glass-is-half-full kind of gal so it’s natural for me to be in a decidedly pink and cheerful environment.”

Sam – “I love being surrounded by the color pink every day as it brings positivity and joyfulness to the office.”

Andrea – “Pink is my absolute favorite color, and it keeps me energized and happy at work.”

LeAnne – “I love working in an ultra-feminine environment where everything is highlighted by shades of pink because it serves as an empowering reminder that, as women, we are perfectly capable of doing anything we want – including run a PR firm.”

Nicole ­– “Hustle for the pretty things (and rosé)! PR is all about the hustle and making things happen. We work hard and play hard – hustling on a daily basis!”

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

 

 

What Makes a Good Client?


what makes good client

Having been in business for 17 years, we at Fort Lauderdale public relations firm Durée & Company know what makes a good client. We know who we want to work with, and who … well … might be better off somewhere else. In order to provide the best possible services to our clients, we have found that the following characteristics make a superb client:

  • Having a realistic expectation of what PR is and what it can do for their business. These clients collaboratively work with us, and provide open, advance communication.
  • Understanding that they cannot control the media. Editorial is free, so clients cannot review an article draft. Plus, sometimes, media won’t provide us with questions in advance of an interview.
  • Knowing that it is imperative to accept positive editorial opportunities. By doing this, they enhance your reputation — and ours — among the media.
  • Letting us know what their short-term and long-term goals are.

There are many reasons we have been around for 17 years, and one of them is that we know a great client when we see one. We know that a client who works with us, and lets us do what we do best — public relations & social media, marketing & advertising, special events, and radio promotions & outreach — will obtain stellar results.

If you are in need of any of these services and would like to work collaboratively to achieve great things, come meet with us. Let’s see if we are a match.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.