7 Top Tips to Master Event Planning


Event planning is an art and a science! The various small details that make up the large success of an event can be overwhelming on someone’s first attempt. At Durée & Company, we’ve put on our fair share of events for our various clients over the last 18 years. In today’s blog, our stellar Director of Operations Jenna Reed offers her top tips for making the event planning and execution process run flawlessly.

Plan Early & Efficiently

Begin planning as soon as you possibly can. Write everything down and create numerous checklists and create benchmarks for yourself. If you are able, leave yourself with nothing to do the day of and assign specific roles to each team member. This way you can “put out any fires” that may arise the day of the event and know that all your other duties are under control. Create a master document that details everything about the event, including timelines, vendor contracts, payment schedules, attendee information and RSVP lists, and the floor plan. Everyone will be able to use this document as a resource and it will help your entire team spot anything that might be out of place.

Have a Backup Plan

It is rare that an event is ever pulled off without at least one issue – an item may not turn up, an important person may arrive late, and there might be rain. Review the most valuable assets your event will have and create a backup plan for each. If you are having an outdoor event, make sure the venue has an indoor option (even if it isn’t your vision). If any issues arise in the future, decide whether an alternative can be found, or if it should be removed entirely from the event.

Do a Walk Through

Two weeks prior to the event, do a review of the entire event schedule. Organize a meeting with your team and mentally walk-through everything from initial set up to the follow-up process using your previously created timelines and checklists. Often complications are caught at these meetings giving you time to correct them! A few days before the event, organize a final run through at the venue.

Get Social & Take Photos

An event is the perfect way to up your social media game and showcase your business, brand or organization. Create a customized hashtag for your event and encourage your attendees to use it when sharing photos on social media channels. Upload your photos post-event and actively encourage users to tag themselves. Photographs will be your best friend when you are promoting future events for your brand!

Feed your Vendors and Volunteers

The last thing you need on event day is a low-energy DJ, photographer or volunteer who misses crucial details because they are in the back grabbing a snack. Make sure your vendors are properly fed ahead of the event. Talk to your caterer about what they offer for vendor meals. Sometimes it is included in your catering fee, while other times it is at a lower price, depending on what is offered. If you are allowed outside food and beverage, order a sandwich platter somewhere, or bring in grab-and-go meals.

Give Guests Swag to Take Home

Make your brand memorable even after the event is over by gifting your guests a swag bag. This is a great way to inspire attendees to make your brand a part of their life. You know who will be attending and you can create a gift bag with items they’ll love! Trends in merchandising have changed, and there are so many innovative options for brands to create unique merchandise. From selfie lights to canvas bags, the options are endless.

Follow-up Immediately

Once the event is over, many organizers fall into a common mistake – taking a break. While the logistics may be done, it is imperative to be proactive in following up with attendees, thanking volunteers, and highlighting the success of the event. If it is an ongoing event, follow-ups are critical, so you can keep your existing attendees, staff, and volunteers and not have to recreate the wheel.

Now it’s your turn! Share with us your top tips for pulling off a successful event and stay tuned for our exciting events coming up on Instagram @DureeCoPR.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, MarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Launching a New Brand in the Marketplace


dfp_7775The planning of a new product launch is always exciting and lucky for us, we’re currently in the middle of new openings for a number of clients. While there is a great amount of anticipation, it’s our job to make sure our clients come out of the gates without any problems. We at Fort Lauderdale PR firm Durée & Company have put together a list of the five main steps to successfully launch a brand, concept or product in the marketplace.

  1. Identify the Audience – This is the first crucial step in the process. All internal and external audiences need to be identified. This can be everyone from an internal board of directors and employees to partners, vendors, media and the greater community. Different audiences may require a different approach.
  2. Develop a Brand Story and Launch Idea – Once the audience has been identified, think about how to tell the brand story in a way that will engage audiences and demonstrate value. The message needs to be for and about the target audiences and the value your brand brings to them. It’s best to develop a single idea that can carry through all launch communications, but be customized for target audiences and platforms.
  3. Design a Communication Plan for Each Audience – With the target audience and priorities clearly defined and the brand story and launch idea in hand, it’s time to plan out the launch campaigns for each audience. Each audience should have its own communications plan with release dates to ensure adequate time to create all communications. The deliverables may include writing formal press releases and position statements, designing email e-blasts, writing social media posts – everything that has been outlined in the detailed communication plan for each audience.
  4. Prepare All Brand Touchpoints – Before you can introduce your brand, concept or product to the world, all the marketing communications, sales materials, print and digital templates, signage, press kit materials, promotional and outreach materials and more – everything that is needed to communicate internally and externally at every brand touchpoint – needs to be finalized.
  5. Timing is everything! – Based on the communication plan for each target audience, plot out all launch deliverables on a single launch timeline – including every step of the communication process for each audience and the exact communications being delivered. Remember, brand rollout campaigns have lots of moving pieces, and many components of public relations require significant lead time. Rollout planning should begin at the very early stages of the rebranding process so there is enough time both to strategize and execute.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Five Facts about Durée & Company’s Fort Lauderdale Headquarters


For Public Relations agency Durée & Company, it has been a year of many key milestones. This year not only marks our 18th anniversary, it’s also the fifth anniversary of our Fort Lauderdale office. In honor of these significant achievements, the D&Co Dynamos are sharing five facts about our South Florida headquarters.

  1. Our office was designed by nationally renowned interior designer Eloise Kubli at Collective Construction & Design, Inc. Eloise brought the D&Co brand into our spaces and matched it to our fashion sense while keeping it functional.
  2. While it’s great fun to decorate and design your “home away from home,” it’s even more fun to win an award for exercising your imagination and creativity! Our office suite won an American Society of Interior Designers Florida South Chapter’s Design Excellence Awards in 2013. 
  3. As our D&Co dream team grew, so did our offices! We took over the suite next door two years after moving in. Did you know that Durée herself knocked down the wall between the two spaces?
  4. Art is an important part of our office and the first piece of art
    you see upon entering is very special! Durée Ross purchased this limited-edition pink Snoopy while visiting the Aspen office. The artist is Tom Everhart, the only person authorized by comic artist
    Charles Schultz to paint Peanuts comic strips! Nothing like a pink Snoopy to greet you as you come in! 
  5. Our workspace was most recently named a finalist in the South Florida Business Journal’s Coolest Offices contest! Hundreds of office photos were submitted in 2017 and we’re proud to have been featured!

We invite you to drop by for a visit and see it for yourself!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.