D&Co: Working Through the Hurricane


Recently, #HurricaneIrma struck South Florida and left a path of destruction including fallen trees, power outages, down power lines and flooding. Working in PR, we understand that while natural disasters are unavoidable, we need to be prepared and one step ahead, not only for ourselves, but for our clients. In addition to preparing our homes and insuring the safety of our families, the D&Co Dynamos of Fort Lauderdale PR firm Durée & Company also prepped for Mother Nature with the following:

  • Prep: In preparation for the storm, we reviewed future events, pitches and social media content to ensure that content was appropriate and timely. We also organized our tasks to work remotely, saving important documents, requesting remote access to our server from our IT team, and bringing home all necessary materials. While our office was closed, we were prepared to work though the storm. Thank you to Dynamic Support for setting up the remote server in case of emergencies like this and also being available at all times to sort out any IT problems we had.
  • Checking in with Clients: We checked in with clients to make sure they were safe and prepared. Safety is our first priority, and we wanted to make sure their offices and homes were prepared for disaster.
  • Working Remotely: During the storm, it was important for us to organize our files. Since our shared server with client documents is located in the office, we communicated with each other to make sure everything was saved in the remote server, for easy accessibility if power was lost at the office. As a result, we made sure to not skip a beat and kept everything status quo!
  • Constant Communication: While our office was physically closed, we communicated with our clients for updates on their businesses. Through phone and email, we kept in touch and made sure everything was running smoothly on both ends.
  • National Clients: While some of our clients are local and were directly affected by the hurricane, we have several national clients who still required our undivided attention. As a result, we made sure to give them quality work as we would normally.
  • Utilizing Social Media: We utilized social media to alert the public about openings and closings. Through Instagram, Facebook and Twitter, we announced closures, for both our office and our clients, prior to the storm and openings after the storm passed.
  • Media Relations: We communicated with media outlets via email and social media about the status of our clients’ businesses before and after the hurricane. We kept track of publications and their content regarding the storm in order to get clients exposure when applicable.

You never know what Mother Nature may throw your way, so having a plan in place will make you prepared for anything. Working through a natural disaster can be stressful, but when you have a team that’s ready to tackle anything, it makes it a little easier. Now we’re onto rescheduling events that were canceled due to the storm and counting down the days until hurricane season is over.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Boosting Pitches with Third-Party Research


Internet search engines filter through an infinite amount of information every second, and that number continues to grow each day. Information is always right at our fingertips, whether it’s by smartphone or laptop, and at times it’s hard to determine what information is credible. At Fort Lauderdale PR firm Durée & Company, we pitch out newsworthy information on behalf of our clients and understand how difficult it can be to stand out among the competition. Oftentimes pitches get swallowed up by the sea of information available online.

However, including information from recognizable sources may prevent your pitch from drowning. Third-party research helps boost pitches by increasing credibility and adding value to a pitch that, in many ways, is very similar to others of its kind. For example, reputable universities conduct studies that are essential in backing up claims and convincing recipients of the validity of your pitch. Media outlets are often skeptical of the information they receive and will not accept any claims without justification. Including information from sources with which they are familiar will decrease the likelihood of your pitch being tossed aside with no more than a glance.

Public relations is all about connections, and reaching out to sources who have the potential to share information will only expand your network and benefit your business. When deciding which sources to pull from or reach out to, make sure to do your own research before deciding – remember, not everyone with a website is an expert. Official outlets, such as universities and reputable companies, tend to be the best choices.

Third-party information is incredibly valuable, but don’t forget to incorporate your own expertise as well. Using sources is all about adding value, not just repeating information people can easily find elsewhere.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Rising Out of the Sand: Sabbia Beach Has Topped Off!


Sabbia topping offFort Lauderdale PR firm Durée & Company always loves celebrating the success of clients. On August 17, longtime client, Sabbia Beach, the first ultra-luxury “toes-in-the-sand” oceanfront residential development in Pompano Beach in almost a decade, celebrated its topping off by raising a palm tree to the top of the building.

From the sales center grand opening to the construction groundbreaking and, now, the topping off celebration, D&Co is proud to be involved in many aspects of the project from public relations and marketing to advertising and special events. This event was especially exciting because it showed the South Florida community that Sabbia Beach really has arrived in Pompano Beach.

As always, a lot of hard work went on behind-the-scenes in order to make sure the event was a success including top-notch catering, securing musical entertainment and last-minute preparation to take into account weather conditions such as tent rentals. But, our team does not stop there. D&Co secured the attendance of elected city officials including Pompano Beach Mayor Lamar Fisher, Pompano Beach Commissioner Michael Sobel, Broward Commissioner Chip LaMarca and a number of journalists from the media. Also in attendance was Danny Salvatore, principal at Fernbrook Florida, LLLP and president/founder of Fernbrook Homes of Ontario, Canada, and Federico Fernandez, CEO of Grupo Fernandez
— developers of Sabbia Beach.

Be sure to stop by Sabbia Beach’s sales gallery and get front row seats to the action going on across the street where Sabbia is rising out of the sand! Sabbia Beach is now 85 percent sold and delivery is expected less than one year from now. You will find the sales gallery at 723 N. Ocean Blvd., Pompano Beach, 33062.


Sabbia topping off

 About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.