Calling All Foodies! FLIPANY’s Chefs Up Front Events are Just Around the Corner


The D&Co Dynamos will be combining two of our favorite things: giving back to our community and enjoying delicious food! Fort Lauderdale PR firm Durée & Company is proud to represent and support a number of nonprofit clients who make an extraordinary difference in the community, including FLIPANY (Florida Introduces Physical Activity and Nutrition to Youth) whose mission is to empower youth and their families through physical activity and nutrition education programs. FLIPANY will host its 7th annual Chefs Up Front fundraising dinners this August at The Biltmore in Coral Gables and the W Fort Lauderdale in Fort Lauderdale.

If you are a foodie like us, this event is for you! And our client, Sapoznik Insurance, agrees. They just became a bronze sponsor because not only does Chefs Up Front guarantee you a decadent five-course meal prepared by one of South Florida’s renowned chefs, but each chef personally prepares his or her own signature dishes tableside for the table of 10. Each table’s menu is unique and each course is complemented by a perfectly paired wine. Additionally, 100 percent of the proceeds benefit Share Our Strength’s Cooking Matters program that connects families with healthy food by teaching them how to prepare nutritious, tasty meals on a limited budget. FLIPANY is the lead Florida partner of Share Our Strength’s No Kid Hungry campaign.

Some of South Florida’s culinary royalty who will be dazzling guests at The Biltmore in Coral Gables include:

  • Aaron Dreilinger with Chef David Catering and Event Design
  • David Hackett with The Biltmore
  • Alan Hughes with Chef Alan Hughes
  • Brad Kilgore with Brava/Alter
  • Cristian Cuevas with 50 Eggs Inc.
  • Brian Nasajon with Beaker & Gray
  • Dustin Ward with BLT Prime
  • Adrianne Calvo with Chef Adrianne’s Vineyard Restaurant and Wine Bar
  • Pedro Lopez with Soyka
  • Ryan Martin with 180 Degrees at DRB
  • Pablo Zitsman with No Name Chinese
  • Sean Brasel with Meat Market

The acclaimed chefs who will be delighting diners at the W Fort Lauderdale are:

  • Aaron Dreilinger with Chef David Catering and Event Design
  • Jon Capo with Steak954
  • Brian Cornelius with Shooters Waterfront & Events by Grateful Palate
  • Gina Sansonia with Cucina Bambina
  • Marc Gruverman with The Capital Grille
  • Mike White with Tsukuro
  • Andrea Fadda with Zona Blu
  • Derek Rosen with OCEAN2000
  • Adrienne Grenier with 3030 Ocean
  • Robyn Almodovar with Palate Party
  • Giovanni Rocchio with One Door East/Valentino

This elegant epicurean event will be hosted by radio personalities Julie Guy and Evelyn Curry of 101.5 LITE FM and Kimmy B. of Hits 97.3. The evening will begin with a special reception of delectable hors d’oeuvres and specialty cocktails alongside a silent auction, followed by your own private dinner for 10 elegantly prepared tableside by one of South Florida’s cooking elite in the most intimate of settings and an after party will follow.

Chefs Up Front will occur at The Biltmore on August 18 and at the W Fort Lauderdale on August 25 with the receptions starting at 6 p.m. Tickets are available for $250 a person and you may choose your chef for the evening. To purchase event tickets, visit www.chefsupfront.org, choose the event location you would like to attend and scroll down to select your seats.

We hope you will join us for these dynamic fundraising dinners. We promise you’ll leave with a huge smile and gourmet memories to last a lifetime!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

 

Making the Most of Your Social Media


In today’s world, social media continues to play a larger role each year, each month – each day, it seems. To keep up with the times, the D&Co dynamos at Fort Lauderdale public relations firm Durée & Company make sure to take advantage of all the newest social media features – from Facebook live to Instagram stories.

  • Facebook Live and Instagram Live Video – Live video content is an excellent way to showcase clients, whether it be event coverage or a live cooking demo. Hosting a live segment will engage viewers with companies and products, and PR specialists are essential for executing these videos smoothly and effectively.
  • Google+ Events – The platform has brought back its event section to promote user involvement and engagement. This is the perfect avenue to highlight and promote a client’s upcoming event, whether it’s a highly anticipated launch party at the hottest spot in town or a fun happy hour special at a local restaurant.
  • Snapchat – As new snapchat filters are created, we are experimenting with some our favorites. Almost every day there is as new snapchat filter added or an old one returns. Technology also allows users to create their own snapchat geofilter. Customized geofilters designed to incorporate company logos and mascots for a special event are an excellent way to leverage brand recognition.
  • Snap Map – This new Snapchat feature was created to get snapchat users to meet up with friends in real life rather than just watching each other’s daily routine through the app. Do you ever wonder where your friends are snapping from during their summer travels? Well, Snap Map now shares your current location, which appears to all contacts and friends on a map and continuously updates as you travel.
  • Instagram Stories – This feature is a hybrid that combines the fun and spontaneity of Snapchat stories with the execution and visual emphasis of Instagram photos. Instagram stories provide the perfect platform to showcase behind-the-scenes, exclusive content to promote a client’s event, new product, special deal – the list is endless.
  • Instagram and Facebook filters – The world of filters evolves every day. Facebook has recently introduced a ton of new filters and augmented reality masks, in addition to many stylistic filters that can cast unique lighting or hues in videos. Instagram too has launched new selfie filters that may remind many users of those pioneered by Snapchat.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Ready, Set, Pitch! How to Make Your Pitches Stand Out


Journalists receive hundreds of pitches in any given week, so what should you say to make sure you get noticed instead of ignored? That’s why we are here!

  • Personalize – Take the time to research who you are pitching. Know their beats, how to spell their name correctly – you’d be surprised how important this is to some journalists – and for which outlets they write. It always helps to read previously written articles to get an idea of their writing style and topics they cover.
  • Short and Sweet – Keep your “love note” about what you’re pitching concise. As we previously mentioned, some journalists receive hundreds of pitches each week and will be turned off if they open a pitch that’s too long.
  • Catchy Subject Line – This is key to making your pitch stand out. You need to catch the journalist’s attention right off the bat to ensure they don’t pass by your pitch without even reading it.
  • Be Excited – Get excited about what you’re pitching! Let the person you’re emailing feel the passion behind your pitch – sell it to them.

Even with these tips, don’t forget to always follow up. Many journalists will thank you for following up because your pitch fell off their radar or they were preoccupied writing another piece. With this advice, you’re ready to go. Happy pitching!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.