I came in second to American Express. I’m still trying to process that.
Monday, at the 11th Annual American Business Awards in Chicago, I was awarded the Silver honor for Communications or PR Campaign/Program of the Year – Reputation/Brand Management. The recognition was for my team’s work on Boys & Girls Clubs of Miami-Dade Campaign: Reinventing a 73-Year Tradition.
American Express OPEN, New York, won the Gold for its campaign, “Big Break for Small Business.”
I could spend this post explaining the complexity of the judging for the ABA, also known as the Stevie® Awards (320 executive-level judges), or the enormity of the nominations (3,200+ entries from a full range of businesses around the world), or the fabulousness of the event (held at the Fairmont Millennium Hotel on June 17). But I’m still in a bit of dazed disbelief that my firm went toe to toe with American Express OPEN, a global goliath, and came in a more than respectable runner-up in an international competition. Excuse my team and I as we inject some swagger in our PR walk.
Seriously though, last year, I accepted my first Stevie® Award for Women in Business. And this year, this award means just as much, if not more, for the growth and expansion my team has experienced to not only be nominated, but also to win against the likes of Accenture, American Specialty Health, MSLGROUP and MWW.
Thank you sincerely and repeatedly to my family, my friends, my team and my clients. The ABAs, like other amazing awards Durée & Company has garnered this year, mean nothing unless you have a group of great people to share it with. I wish I could have had everybody with me, but they were there in spirit and cheering me â€“ as I came in second to American Express.
Women know who their friends are. She is the woman who stops you outside the bathroom and points out the toilet tissue on your shoe. Or she’s the one who discreetly lets you know that your lipstick or lunch spinach is still making an impression in your smile. She sincerely compliments your outfits, covers for you in the staff meeting, and treats your kids like the angels you wished they were.
And when women really have each other’s backs, we refer each other for business. That’s the building block of the Stiletto Networks, circles of influential women opening doors for one another out of an entrepreneurial sense of sisterhood.
Writer Jacqui Kenyon writes about the rise of such female forums in Forbes magazine. In true stiletto fashion, the article was emailed to me by a female client, and I’m referring it to my network of women in the know.
Seems to me that some enterprising women in South Florida may want to start our own version of a Stiletto Network. Although I must say some of my greatest referrals, pieces of advice and introductions have been made by those who wear high heels, and I try my best to return the favor.
Weddings are magical events, and bridal consultants can help to create that magic without a hitch. From the magnificence of the wedding processional to the stunning beauty of the flowers, consultants can ensure that each and every detail of the special day is absolutely perfect. They think for the bride, while sheâ€™s thinking about everything else.
But wedding professionals need help too, specifically regarding how to best market themselves and showcase the magic they create. This is why I’m giving them tips on how to market their services at the June 12 Association of Bridal Consultants South Florida LNG Lunch & Learn Series.
My presentation, “Five Ways Their “Big Day” Can Build Your Brand,” focuses on the opportunities pros need to play up in order to stand out. For example, in wedding terms, I consider photography to be as important in marketing as the maid of honor is in a ceremony. Imagery plays a critical role in helping to maximize any marketing or PR effort; almost every element of a wedding is visual – from the party favors to the bridal gown.
Even if you are the florist, makeup artist or DJ, photos of your work should be as vibrant, professional and numerous as the wedding photographer’s. So if you’re not investing in quality pictures, start now.
I’m full of advice. Just ask me. I’ll be at Buca di Beppo Italian Restaurant in Davie (site of many bridal occasions, I’m sure) from 11:30 a.m.- 2 p.m. I now pronounce you officially invited.