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D&Co Selected as Forbes Agency Council Member

By September 7, 2016May 23rd, 2018No Comments

forbes agency council duree and companyWe at South Florida PR firm Durée & Company are pleased to announce that our firm was recently selected as a member of the esteemed Forbes Agency Council, which launched in January 2016. The Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies.

This highly selective, quality-over-quantity organization chooses members who run successful, high-growth businesses. As part of the review process, members are also selected based on their commitment to volunteering, investing, donating and mentoring in the community. Public and industry recognition, particularly in the way of awards, speaking engagements and press garnered, also factor into the committee’s decision.

So what does this membership mean for us and our clients? It is a huge honor to have been selected by Forbes Agency Council committee — there are now only 172 members nationwide! Plus, we’ll be even more connected to “movers and shakers” around the country and have access to more resources to promote our clients.

As part of this council, our agency can contribute expert business articles, short tips and best practices related to our industry on Forbes.com. Being a part of this council also allows us to exchange ideas and insight with our peers and fellow members and strengthen our relationships within this industry.

This is just the beginning! Stay tuned for more exciting developments as we fully immerse ourselves in the Forbes Agency Council.

Read Durée’s Forbes Agency Council Member Spotlight here.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!