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D&Co Tells All: Instagram Stories

By August 11, 2016May 23rd, 2018No Comments

Screen Shot 2016-08-08 at 4.51.43 PMAt award-winning public relations firm Durée & Company, social media news and updates capture our attention immediately, since we are crafting and posting content for our clients on a daily basis. In the past few months, Instagram has been keeping us on our toes and rolling out a number of new features. A new logo that was introduced earlier this year sparked conversation and started a new era for Instagram. Next, the platform moved away from posts that were ordered chronologically, and created an algorithm for posts based on popularity (and what Instagram thinks the user would rather see.) The latest feature? Instagram Stories. It’s been all over the news and we just had to weigh in based on our working experience with this ever-evolving platform.

With Instagram Stories, posts can be brought to life with text and drawing tools that allow for creativity. The catch? Photos and videos that are posted to Instagram Stories disappear after 24 hours. We immediately thought of another popular social media platform, which resulted in a quick vote at the office over which platform was favored for this function. (It was a tie.) Instagram Stories enables the viewer to see new stories from friends by indicating a colorful ring around the friend’s profile photo at the top of your newsfeed.

All of the attention over Instagram Stories has almost eclipsed another important feature: the addition of business pages to Instagram. How is this different? Ultimately, the goal for these pages is to allow businesses to more easily connect with consumers and achieve a higher reach. The contact tab on a business page lets a viewer access all of the imperative contact information for a business – the phone number, email address and even directions to the business. This creates an easy and seamless process, putting the information right at the viewer’s fingertips.

From the start, Instagram has won us over and we love creating compelling content for clients. With the addition of these latest features, it will be exciting to watch this platform continue to evolve. In the meantime, we are excited to explore Instagram Stories and share special moments from our D&Co office and our clients.

Follow us at @DureeCoPR.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!