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D&Co’s Richard Murry Weighs in on Using the Power of Media to Market Organizations

By July 26, 2016May 23rd, 2018No Comments

richard on panel

At award-winning PR firm Durée & Company, we are fortunate to work with a number of professionals who are experts in their industries. We are proud to announce that our very own Executive Vice President Richard Murry has been chosen to be a panel member for the networking luncheon Using the Power of Media to Market your Organization, hosted by the Miami-Dade Gay & Lesbian Chamber of Commerce on July 27.

Richard will be in great company, as the luncheon will feature a number of top experts from the Miami Herald, iHeartMedia, Greater Miami Convention & Visitors Bureau and NBC 6. The panel will examine how communication channels can be leveraged to impact visibility and awareness of an organization in the marketplace.

Richard shared with us his enthusiasm on the topic, remarking, “It’s exciting to see what a long way we’ve come from traditional communication channels to the power of social media, and how it allows us to engage directly with key constituents. I’m looking forward to speaking on the panel and sharing my insight on the influence of media to market organizations.”

Richard also stresses that traditional media still plays an important role today and that written communication, such as press releases and media alerts, serve as a foundation for all other communication channels. Richard also states that non-traditional media is playing an increasingly larger role in communication strategies through the power of social media, e-blasts, and digital marketing, as these methods provide fast and direct ways to engage with consumers.

Richard is a vital member of the Durée & Company team. With 30 years of experience in public relations and marketing, Richard brings great value to our team through his personalized approach and creative thinking. Richard serves actively on the board and committees of Pridelines Youth Services, Miami Beach Gay Pride, and many other organizations.

 Looking to expand your skills? The Using the Power of Media to Market your Organization Networking Luncheon & Business Expo takes place tomorrow, Wednesday, July 27 at the Ritz-Carlton South Beach in Miami Beach. For details and to attend, please click here: https://bit.ly/2a1npNP.

 About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!