Tag Archives: blogging

3 Reasons Why Your Company Blog Still Matters


 

Without a doubt, content is king when it comes to digital communications. There are many opportunities to connect with your audience, and it’s important not to forget corporate blogs hosted on your website. At Durée & Company, we know and leverage the power of blogs and owned content as part of our brand and our clients’ digital footprint. Recently, our client Gulfstream Park created their oen company blog. In honor of our client’s latest blog launch, we’re sharing three reasons why your company should blog in 2018.

  1. Owning Your Content

Blogging can be integrated into your brand’s existing content strategy, generate leads to your website and support your offline marketing efforts. By owning your content, you have complete control over what is said about your brand. You also have more control of how your brand’s message is distributed and received, with access to the direct results.

  1. Improve Your SEO

Blogs still play a crucial role in purchasing decisions. Web searches can lead current and future customers to your page. By using strategic keywords in your blog, customers searching for a particular service or product will be directed to your page. Regularly updating your website with blog content can improve your SEO by tying in key trends and search terms your audience might be searching.

  1. Build Authority and Trust

Blogging allows your company to speak on relevant topics within your company’s industry with authority. Your blog can speak to your company culture and process, plus it works without the noise found on social platforms. Speaking to industry trends or highlighting relevant news also increases your company’s credibility in the field. An updated website with relevant content gives visitors a full view of who your brand is and supports a lasting relationship with your customers.

Having your own company blog still matters in 2018. Company blogs allow you to create sharable content that points your company as the authoritative voice in your industry while improving SEO to bring in more customers.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

 

Blogger’s Block: 5 Ways to Overcome It


bloggers block Durée and company It’s inevitable. There’s going to be a time in every writer’s life where he or she can’t quite figure out what to write. At Fort Lauderdale-based PR firm Durée & Company, we experience writer’s block from time to time. Lately, it has been in the form of blogger’s block, as we do a lot of blogging for our clients! However, like many PR challenges, we have a remedy for this, and find relief by simply reviewing this go-to list of ideas. Below, we’ve shared our list of top 5 ideas to help overcome blogger’s block:

  1. Listicles: (a D&Co favorite!) Listicles have a way of clearly sharing ideas and they are easy to understand. We’ve said it before and we’ll say it again: people love “snackable” content that’s easy to consume. Take a look at D&Co’s listicle on maintaining Facebook credibility.
  2. How-to: People are always searching the internet and YouTube for “how to” do things. Offering tips and tricks also shows that you know how your industry works and you are a reliable source when is comes to industry advice.
  3. Trends: Trends are more of a time-sensitive topic. As soon as new trends emerge on social media, be sure to check out the feature firsthand and generate an opinion on it so that you can share with you readers.
  4. Unique Holidays: This is another favorite at D&Co! There is a designated “holiday” for almost everything these days. Yes, there is a World Play Your Ukulele Day. Research the internet and find a unique holiday that makes sense for your brand and marketing objectives. Check out D&Co’s blog for Book Lovers Day.
  5. Seasonality: If a major holiday is coming up, use it to create a fun post. It’s good to mix it up and keep your readers entertained. For example, for Christmas D&Co created a blog with all of our favorite Christmas songs.

As blogging continues to grow in popularity, it’s essential that you’re prepared as a writer. Content is king, so having an expandable list of topics will help prevent blogger’s block. If you do get stuck, it’s good to know that the list above can help get you started down a productive path.

Do you have your own ideas for how to overcome blogger’s block? Let us know!

 About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.