Tag Archives: cyclebar

It’s Time to #RockYourRide! D&Co Dynamos Are Ready to Pedal


Get ready to #RockYourRide… again! May is National Bike Month, which means a month-long showcase of the benefits and fun of cycling, from the pure enjoyment of pedaling to the associated health benefits. Fort Lauderdale PR firm Durée & Company is getting ready to celebrate National Bike Month the best way we know – indoor cycling.

The D&Co dynamos have become cycle pros through our work with CycleBar. In our partnership, we have worked to launch three south Florida locations including CycleBar Davie in September 2016, CycleBar Palm Beach Gardens in March 2017 and now CycleBar Weston opening on May 1. CycleBar is a new concept of indoor cycling that offers a high-energy workout in a rock concert atmosphere. As part of CycleBar Weston’s grand opening activities, they will be offering 3,000 free rides to the public from May 1 – May 21. Want to get in on the fun? Click here for more details.

The Durée & Company team is scheduled to ride at CycleBar Weston on May 8 at 6:45 p.m. and we are calling all friends, family, and spin addicts to come join us for the fun! The CycleStar instructor will lead this high-energy ride in the state-of-the-art CycleTheatre consisting of 48 bikes, LED light, wide-screen graphics and a DJ booth.

Reserve your seat today to join us for our free 50-minute, rock concert ride!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

CycleBar®, the Only Franchised Premium Indoor Studio in the World, Comes to Weston


CycleBar Weston is Slated to Open May 1, 2017

Weston, Fla. – March 17, 2017 – CycleBar® Weston, a new concept in indoor cycling that offers a high-energy workout in a rock concert-like atmosphere, is slated to open on May 1, 2017 by offering over 3,000 free rides to the public. The studio is located at 2222 Weston Road, Weston, FL 33326.

While the franchised company is aggressively expanding nationwide, this is the first CycleBar franchise to open in Weston. CycleBar Weston joins Offerdahl’s, Mallardi’s Tuscan Grill, Lucille’s Café and Chill-N Nitrogen Ice Cream in the Waterway Shoppes of Weston, a local retail destination.

“We are very pleased to open CycleBar Weston in the vibrant Waterway Shoppes. Weston is a spirited and active community, so CycleBar fits in perfectly with the area’s health and fitness lifestyle,” said Chris Sommer, one of the partners in HighRev Lifestyle LLC.

“Led by engaging, high-energy CycleStar instructors and fueled by incredible music playlists, our team is thrilled to offer an affordable, fun, top-of-the-line experience that welcomes all ages and levels of fitness,” said Scot McBride, also a partner in HighRev Lifestyle LLC. “CycleBar becomes a part of people’s lifestyle.”

CycleBar is the only franchised premium indoor cycling studio in the world. The dynamic classes take place in the state-of-the-art CycleTheatre®, and are led by CycleStar® instructors, who take participants through a 50-minute, high-energy ride. Riders of all ages and fitness levels enjoy an unparalleled, multi-sensory journey in this full-body workout and rigorous cardio experience. The music playlists called CycleBeats® used during the class can also be downloaded for enjoyment after the session.

CycleBar offers a pay-per-class model and monthly packages, with no membership necessary. Concierge services and amenities include free towels, showers, lockers, and shoes. The CycleTheatre features tiers for 48 bikes plus LED lighting, wide-screen graphics and state-of-the-art audio with a DJ booth. Riders can also track their performance via CycleStats®.

After class, riders cool down with fresh fruit and enhanced water, while aromatherapy helps guests relax throughout the facility.

In addition, the CycleBar culture centers on an innate passion for giving back to the community by creating exciting and energetic indoor cycling rides for charities, companies, teams, groups and families to help raise proceeds that benefit the cause of the cyclists’ choosing.  This philanthropic arm is called CycleGiving®.  In recent years, CycleBar and its franchisees have supported Susan G. Komen to raise funds for breast cancer awareness, the American Heart Association to raise funds for heart disease research and prevention and The Movember Foundation to raise awareness for men’s health and well-being, among many others.

To sign up for additional information as the grand opening approaches, visit http://weston.cyclebar.com.

About CYCLEBAR®

CycleBar® unites riders of all ages and fitness levels by creating an unparalleled multisensory, intoxicating journey. Led by engaging, high-energy CycleStar® instructors and fueled by incredible music playlists in state-of-the-art CycleTheatres®, CycleBar® delivers far beyond a great cardio fitness workout. Its studios and staff are entirely dedicated to creating a fun, dynamic and effective indoor cycling experience. CycleBar® Weston is located at 2222 Weston Road, Weston, FL 33326.  For more information, visit http://weston.cyclebar.com.

Spring has Sprung!


walk like madd Durée & company Spring is officially here, which means it’s time for spring cleaning and new beginnings. Fort Lauderdale public relations firm Durée & Company is starting off this new season by getting into shape. Although we have beautiful weather year-round in South Florida, spring brings a new mindset of becoming refreshed and renewed. Thanks to some of our clients, we will be keeping active this season. Here’s how you can “keep up” with Durée & Company this spring:

Mercedes-Benz Corporate Run – This Thursday, we will be doing some office bonding at the Fort Lauderdale Mercedes-Benz Corporate Run 5K. We will join other businesses in the Fort Lauderdale area for the “Largest Office Party.” Be sure to stop by our tent (CLA-18) for some bites and drinks with the D&Co dynamos after the race.

Walk Like MADD – On April 30, we will be supporting client Walk Like MADD at the 2017 Walk Like MADD & MADD Dash Fort Lauderdale 5K. Join us in taking steps to end drunk driving and making our community a safer place. Participants can either walk or run. So, lace up your shoes and get to training!

CycleBar – Where are our spin class addicts at? Get ready to #RockYourRide at CycleBar Weston! CycleBar Weston, a new concept in indoor cycling that offers a high-energy workout in a rock concert-like atmosphere, is slated to open on May 1. They will be offering 3,000 free ride to the public from May 1 – May 21. Click here for more info.

iFly – Ever wondered what it would be like to fly? Well, iFLY, the world’s largest indoor skydiving operation, is now delivering the dream of flight to adventure seekers in South Florida. The new location, now open in Davie, is great for birthday parties, corporate events, or any day that you’re feel a little extra adventurous.

ifly Durée and company

Spring is blooming with activities and we hope you’ll be able to join us in staying active this season!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.