Tag Archives: digital marketing

Are you Newsroom Ready?


Newsroom Durée & CompanyBelieve it or not, every company that has built its own newsroom has found that the benefits and results are a vital part of their success within their industry. At Fort Lauderdale PR firm Durée & Company, we understand that every successful business is equipped with a well-run newsroom so when we came across this article from LinkedIn, we knew we had to share insight from our own personal experience.

Below, we’ve listed the two types of newsrooms, including their function, benefits and how they can be a great contributing factor to your overall content integration when it comes to social media marketing and media relations planning, according to LinkedIn. In addition to this, a newsroom is an important place for media, clients and prospective clients to learn more about your company and brand in a nutshell.

  1. The first type of “newsroom” is your company’s own internal marketing and communications team. Ideas, content and campaigns start here, so it’s important to have an organized strategy. For many of our clients, we serve as an extension to their team where we propose ideas, put forth communications plans, craft press releases and create content that can then be integrated into a website, blog and social media channels. Having everyone on the same page is the first step before information is shared publicly.
  1. The second type of “newsroom” exists online and is often the most visited page of a website. Here, you have the opportunity to share news, information, accolades and expertise and showcase the work you produce. Our role is to advise our clients and assist in creating the appropriate content, stressing that consistency is key. Your vendors, customers, partners and even the press may click here first, so staying updated and relevant is important in sharing your brand story. Below are the basics needed for every online newsroom:
    • General information about your company
    • Media representation, including contact information
    • Access to your company’s recent press releases, presentations, clients and images
    • Links to social media channels and company blog

If your business doesn’t have a newsroom, now is the time to build one! This will help establish your online reputation for your brand and set your company apart from its competition. So as we like to say, “It’s true that you only get once chance to make a first impression. But you have a million chances to make an indelible impression!”

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Instagram’s Latest Updates


Instagram UpdatesInstagram, the popular photo-sharing app, is constantly rolling out new updates to keep its users on their toes. Fort Lauderdale PR firm Durée & Company is always staying on top of these updates and finding ways to incorporate them in our clients’ social media campaigns. Within the past few months, Instagram has been giving us new features to keep the app fun and fresh. Three of our new favorite updates have been the photo/video carousel, the save to drafts feature, and Instagram stories.

The photo/video carousel – Have you recently noticed some blue dots below a friend’s post? You can now upload up to 10 photos or videos as a single carousel post. To upload a carousel, you go to upload a photo and click the circle with a square in it that is all the way to the right in the bottom right corner. You then select the photos you want, filter, post and there’s your carousel! This is great for businesses who want to push out a product, but don’t want to blow up Instagram feeds. The carousel provides a clean way for people to post more than one photo.

Drafts – Did you know you can filter and caption your picture and then save it to a drafts folder to post later? Edit your picture, add your caption, and then click the black arrows in the top left corner. You’ll then get a message that says “Save Draft” in blue or “Discard” in red. Click “Save Draft” and then when you go back to post, your drafts will appear at the top of your photos. You can also click “Manage” above the drafts to delete any that you don’t want to post anymore. This is great for comparing different filters on the same image, or for saving until the prime time to post. 

Stories – Yes, this is very similar to Snapchat, but Instagram stories allow you to have a wider reach than Snapchat. For Snapchat, you have to add someone’s username in order to see their stories. For Instagram stories, if your profile is on public, anyone who stumbles upon your page can view your story. To add an Instagram story, you click the camera in the top left corner of your newsfeed, take a photo or boomerang, then click “Your Story.”

We’re always interested to see what Instagram will come out with next! It’s fun to explore the possibilities of what you can do once a new feature is introduced. Happy posting!

And be sure to follow us on Instagram at @dureecopr!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

D&Co Spills How to Market Your Local Brand on Instagram


Instagram tipsSocial media has become a vital role in the everyday life of public relations professionals. At Fort Lauderdale-based public relations firm Durée & Company, we are crafting and posting content on social media for a wide variety of clients nationwide on a daily basis. We are continuously engaged with Facebook, Twitter, and Pinterest, but one of our favorites has always been Instagram!

While many use Instagram for personal uses, this platform has grown into a marketing powerhouse for companies and brands. So how exactly do you get maximum effectiveness out of Instagram? Below, we put together our tips about marketing your local business on Instagram.

  1. Include your location: Make it clear in your bio where you’re located so it is immediately apparent what your business is. Also, when posting images, make sure to tag your location. This will direct users engaging in nearby locations to your page.
  1. Use location-centric #hashtags: Hashtags are one of the easiest ways to ensure that your images are found by the right people. Where appropriate, hashtag your location in your post. Posts with 11 or more hashtags receive nearly 80% interaction! While we’re on the topic, take advantage of trending hashtags! Wherever possible, we incorporate trending hashtags into our social media posts. This can turn your post visibility to hundreds overnight.
  1. Piggyback on relevant local stories: Certain circumstances may allow you piggyback on local stories, and by that we mean inject your idea into breaking news in order to generate media coverage for yourself or business. If there is an exciting event happening in town, you can gain exposure by creating a social post featuring you or your brand at the event.
  1. Engage with your audience: It may seem obvious, but engaging with your followers is key. Continue to build strong relationships with your customers in your area by asking them questions such as “Where is your favorite lunch spot in #ftlauderdale?” This encourages engagement on your page.
  1. Giveaways: Who doesn’t like free items?! You can offer customers a gift card or products in exchange for engagement on your profile/sharing on their own profiles. You can also have contests on your page which can result in a giveaway.
  1. Show your hometown love: Make sure to show your love for your town or location. Support the local businesses and events around you. Show your audience that you love being located there just as much as they do.

As Instagram is growing to be one of the best marketing tools, it is important to use the right steps for audience engagement with your profile. With these tips, you can create a very personal feel on your Instagram profile while showing your local town some love. Just remember, your number one fans will always be your locals!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.