Tag Archives: duree & company

10 Essential Web Copywriting Tips


web copywriting tipsAt award-winning public relations firm Durée & Company, we do a lot of writing! Knowing that written communication is paramount, we are always striving to create compelling copy for our readers and expand the scope of our readership. With the growing popularity of blogs, social media, and online content, it’s important to make sure content is crafted in such a way that it captures the intended audience. There’s a lot of criteria to keep in mind, so we wanted to share an excellent checklist of 10 successful web copywriting tips. Get your notepads ready, and make note of the following:

 

 

  • Use an active voice – Readers will be more likely to complete an action, visit a company’s page more often, and be interested in content posted.
  • Create powerful headlines – This is what keeps readers from skimming over an article, blog post, or social media post.
  • Avoid jargon, hype, and corporate speak – Keep it simple! Readers want to understand what they’re reading and want to connect with topics. Avoiding jargon and corporate speak enables readers to feel more connected to a topic and are more likely to share it with friends and family.
  • Use positive language – Positive language is key to leaving a good impression on readers and making them feel appreciated. Sometimes adding negative language may come across in the wrong manner and may put off readers.
  • Balance text with images – Incorporating images into copy keeps the reader interested and captivates their attention.
  • Make it conversational – The reader is more likely to participate and embrace the difference in language. Approaching your reader in a face-to-face manner engages them and keeps them coming back for more.
  • Include emotion – Making a reader feel excited or that you’ve solved a problem draws them to your channels more.
  • Craft a compelling call-to-action – A reader wants to feel like their opinion and presence is important. Creating a compelling call-to-action enables the reader to feel like they are making a difference and their participation in a company’s website matters.
  • Be concise – Be short, but clear! Shorter sentences, shorter paragraphs and shorter overall messages keeps a reader’s attention span and makes them more likely to finish the entire article, blog, or story.
  • Link back to reputable sources – This increases credibility and makes you a reliable source to your readers.

These tips are essential for creating memorable copy for the web and engaging readers. Well written copy goes a long way and creates a voice that connects with the intended audience. After all, your efforts in creating copy are only valuable if your readers keep coming back for more!

Time to get typing!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

The Power of Pink! D&Co Celebrates National Pink Day


If you couldn’t tell, Fort Lauderdale-based public relations firm Durée & Company really likes the color pink! From our logo to the bubbly pink champagne in our office, we can’t get enough. With today being National Pink Day, we started thinking about what our favorite pink items are. This day is set aside for the color pink and all it represents. After sharing with each other, we decided to share with you! So, in honor of our favorite color, here are the D&Co team’s favorite pink items:

  • duree & company national pink dayDurée – Pink champagne – Work hard, play hard! She loves popping a glass of her favorite bubbly drink after a long day of events, meetings, and pitching.
  • Richard – Pink high top tennis shoes – He loves their style, comfort, and ease.
  • Sue – Pink Roses – She adores the pink roses in the office, as they always spruce things up.
  • Chrissy – Pink handbag – A great color for a go-to summer purse.
  • Andrea – Pink business card holder – The perfect accessory to jazz up her desk.
  • Caroline – Pink lemonade – Especially on a hot summer day, there’s nothing better than a refreshing glass of pink lemonade.
  • Brooke – Pink cotton candy – She loves the simplicity of a yummy fluff of cotton candy.
  • Alisha – Pink D&Co EOS lip balms – The perfect lip solution in this hot summer sun.
  • Samantha – Strawberry acai refresher – Her favorite mid-day pick-me-up!

What is your favorite pink item?!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Infographics: Getting the Full Picture


infographic v2The amount of information that a person digests on any given day is tremendous. At Durée & Company we are always challenging ourselves to find interesting, efficient and unique ways to present information. Understanding that consumers react positively to images and graphics, we have started utilizing the tool that has won over industry professionals: the infographic. Infographics have become increasingly popular in media for their quick and concise way of relaying information on a particular subject. They have also become a fun way to learn about something in a visually captivating way.

Infographics, a combination of the word “information” and “graphic,” are a visually engaging way to represent information and data. Many professionals agree it is one of the most effective strategies in an overall digital marketing campaign. Its popularity can also be attributed to the fact that humans process visual content faster than written content. They enable information to be in-depth without the strain of heavy reading. Media that we pitch likes “snackable” content and also likes the condensed easy-to-use format of infographics. A successful infographic can be shared across a wide range of audiences.

At Durée & Company, we are always taking note of the latest industry trends. In the case of infographics, our President Durée Ross stumbled upon a recent article from Entrepreneur magazine that examined the growing trend in adult internet users in the U.S. turning to social media platforms to obtain news. We thought we would take this opportunity to create an infographic to illustrate this information. Take a look and see if you agree!

The infographic illustrates the percentage of internet users and the various social media platforms from which they obtain news. The number is as high as 70% for Reddit.com in a 4,654 participant PEW study. A close second is 66% which is attributed to Facebook, 59% for Twitter and even 31% for LinkedIn.

As social media continues to evolve, it is important to stay on top of the latest trends in order to keep the interest of your audience. What’s next? We’ll be sure to let you know!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.