Tag Archives: Events

A-Rod and Giancarlo Stanton Visit Boys & Girls Clubs of Miami-Dade for All-Star Week Event


Events can be stressful for publicists, but throwing a celebrity into the mix elevates the event to a whole new level. Alex “A-Rod” Rodriguez, an alumnus of Boys & Girls Clubs of Miami-Dade, recently returned home to the club where he learned how to play baseball. The purpose of his trip, which took place during MLB All-Star Week, was to open the new Teen Center and its beautiful mural by renowned local artist David “LEBO” Le Batard at Boys & Girls Clubs of Miami-Dade’s Kendall Club and dedicate the refurbished baseball fields by throwing out the first pitch. Having the celebrity component plus an All-Star event meant The D&Co Dynamos were needed on deck for some serious media attention for our client, Boys & Girls Clubs of Miami-Dade!

The Dynamos from Fort Lauderdale PR firm Durée & Company rallied the forces to spread the word about this MLB All-Star Legacy event far and wide. With all of our publicists on base, our team hit for the fences, outreaching to media for onsite event coverage spanning not only our local market but the national market. Thanks to our extensive media relationships and networking, we were able to personally secure local and national media to attend. We also utilized our far-reaching relationships to coordinate interview opportunities. The Dynamos provided staffing onsite and navigated on-camera opportunities with our client, as well as real-time social media coverage via Facebook Live.

But there was no seventh-inning stretch for The Dynamos! The ladies continued post-event media outreach by managing post-event requests for images and b-roll, hitting a grand slam for Boys & Girls Clubs of Miami-Dade and garnering media coverage that reached both national and international audiences. Media outlets included ESPN, “Entertainment Tonight” and “Extra!”; local TV coverage on WFOR CBS 4, WTJV NBC 6 and WSVN FOX 7; the New York Post and New York Daily News; as well as Sports Illustrated, People Magazine, People en Español and our local Miami Herald. 

The event was part of the MLB/Miami Marlins All-Star Week youth and community initiatives that seek to impact the lives of underserved and special needs youth. The guest list was star-studded, boasting VIP attendees such as Miami Marlins Owner David Samson; All-Star Outfielder Giancarlo Stanton; Miami Marlins legends Andre Dawson, Jack McKeon and Charles Johnson; and MLB Commissioner Rob Manfred. A-Rod gave an emotional speech about the life-changing experiences he had at the Club and meeting his baseball coach and mentor, Eddie Rodriguez. Following the ceremony, Stanton’s charity, All-Star Smiles Foundation, provided free preventative dental care and education for approximately 100 children with Dr. Craig Spodak, DDS.

All-Star Marlins Alex Rodriguez

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

D&Co Travels to the Big Apple with Rado


durée & company radio watchesThe Big Apple. A concrete jungle featuring the best in architecture and design. NYCxDESIGN, New York City’s official celebration of global design, spanned the month of May, and celebrated all disciplines of design across multiple boroughs from Brooklyn to Manhattan. The dynamos at South Florida public relations firm Durée & Company took to New York City with our client, luxury Swiss watch brand Rado, which was the official watch sponsor of NYCxDESIGN.

As the event’s official watch sponsor, Rado opened a pop-up gallery exhibition at WantedDesign Manhattan, showcasing not only its innovative design and craftsmanship in timepieces, but also the winner and finalists of its second Rado Star Prize U.S. (vote here for your favorite finalist). The brand took a raw, blank, white space and transformed it into a gallery. The pop-up kicked off with a VIP opening evening with the gallery, filled with guests including friends of the brand, top media, members of the design community and more.

We at D&Co understand the time and effort that goes into an event. Event planning ranges from small, intimate dinners to galas and week-long pop-ups — and the preparation and coordination is different for each event. Events have many moving parts.  Organization, delegating and “keeping your cool” are only a few of the skills required for a team during the planning stages. Everyone wants a great event, but no event will be successful without hard labor, long hours and sometimes a few fires to put out.

We pride ourselves on being an extension of our clients. We go where they need us and help in any capacity that we can. For this event, D&Co enlisted one of our favorite NYC caterers, Scoozi Events, to dish out kitschy bites, like Nutella pop-tarts and seared tuna on a rice cracker with the Rado logo. We also sourced and managed a leading photographer and videographer to capture the opening reception.

No event would be complete without media relations. D&Co invited and secured top media attendance for the preview including Hearst Digital Media, Robb Report, Surface and more. The team took the time to engage with all media, as they showed them around the space and spoke about key highlights of the exhibition.

When it comes to event management, we find a way to make things happen to drive success. And, we are never afraid to roll up our sleeves and get our hands dirty.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Mentoring Monday: Network with D&Co President Durée Ross


Durée Ross Public Relations Mentoring MondayAt Fort Lauderdale PR firm Durée & Company, we are all about girl power! We love to help and support business women within the community. That’s why our friend and South Florida Business Journal publisher Melanie Dickinson knew she could count on us when it came to this one-of-a-kind networking event!

Durée & Company President/CEO Durée Ross has been chosen to be a featured mentor for South Florida Business Journal’s BizWomen Mentoring Monday. This will be the fourth year that Durée will serve as a mentor at this event for business women across South Florida. Durée is a proud member of South Florida Business Journal’s Influential Business Women group and is looking forward to another inspiring Mentoring Monday.

BizWomen Mentoring Monday will not only be taking place in South Florida, but also in 43 other Business Journal markets on the same day. These events give women the opportunity to network with powerful women business leaders and ask them questions about their successes and for advice. Each attendee will get to choose from 40 mentors and have seven minutes to speak with them one-on-one. While waiting in the short lines to speak with the mentors, attendees are encouraged to network with each other as well. Some of the other exceptional mentors include our good friend Sandra Veszi Einhorn of Coordinating Council of Broward, client and friend Rachel Sapoznik of Sapoznik Insurance, women from Bank of America Merrill Lynch, Nova Southeastern University, FIU College of Business, and more. Click here to see more.

We hope you can join Durée at this inspiring event! Register here and use the promo code FRIEND to be our guest. The event will take place on Monday, April 3 from 7:30 – 9:30 a.m. at Nova Southeastern University in the Carl DeSantis Building. The address is 3301 College Avenue in Fort Lauderdale.

The event sells out quickly, so purchase your ticket now!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.