Tag Archives: facebook

Making the Most of Your Social Media


In today’s world, social media continues to play a larger role each year, each month – each day, it seems. To keep up with the times, the D&Co dynamos at Fort Lauderdale public relations firm Durée & Company make sure to take advantage of all the newest social media features – from Facebook live to Instagram stories.

  • Facebook Live and Instagram Live Video – Live video content is an excellent way to showcase clients, whether it be event coverage or a live cooking demo. Hosting a live segment will engage viewers with companies and products, and PR specialists are essential for executing these videos smoothly and effectively.
  • Google+ Events – The platform has brought back its event section to promote user involvement and engagement. This is the perfect avenue to highlight and promote a client’s upcoming event, whether it’s a highly anticipated launch party at the hottest spot in town or a fun happy hour special at a local restaurant.
  • Snapchat – As new snapchat filters are created, we are experimenting with some our favorites. Almost every day there is as new snapchat filter added or an old one returns. Technology also allows users to create their own snapchat geofilter. Customized geofilters designed to incorporate company logos and mascots for a special event are an excellent way to leverage brand recognition.
  • Snap Map – This new Snapchat feature was created to get snapchat users to meet up with friends in real life rather than just watching each other’s daily routine through the app. Do you ever wonder where your friends are snapping from during their summer travels? Well, Snap Map now shares your current location, which appears to all contacts and friends on a map and continuously updates as you travel.
  • Instagram Stories – This feature is a hybrid that combines the fun and spontaneity of Snapchat stories with the execution and visual emphasis of Instagram photos. Instagram stories provide the perfect platform to showcase behind-the-scenes, exclusive content to promote a client’s event, new product, special deal – the list is endless.
  • Instagram and Facebook filters – The world of filters evolves every day. Facebook has recently introduced a ton of new filters and augmented reality masks, in addition to many stylistic filters that can cast unique lighting or hues in videos. Instagram too has launched new selfie filters that may remind many users of those pioneered by Snapchat.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

For Facebook, Content is King!


facebook content is kingWhen it comes to social media, content is everything! But what kind of content is best? A big part of our job at Fort Lauderdale based public relations firm Durée & Company is posting unique and engaging content and monitoring our clients’ social media channels. Therefore, it’s very important for us to stay updated with useful tips and tools to ensure that what we’re posting is productive. When we came across this recent article from Post Planner we knew we had to share this useful advice that basically eliminates writer’s block when it comes to creating content for social media, particularly Facebook. Here are some great takeaways, courtesy of Post Planner:

  1. Utilize the Facebook insights menu. Take a look at the top performing pages and make a list to monitor your competition. Make note of their trends that are gaining the most traction.
  1. Make use of the resources available to find Facebook content. Quora aides in asking yourself questions that your audience would ask and from there generates posts from your answers. Buzzsumo is another great site that allows for a keyword search that pertains to your project. This will generate the top articles that people are reading based off of those keywords. You can then share this popular content to pick up more traction.
  1. Sharing is caring! Follow industry blogs and publications and subscribe to newsletters to easily receive shareable content.
  1. Connect with influencers in your niche. We recently blogged about influencers and how important it is to Identify them and share relevant content to engage and build relationships.
  1. Follow relevant and trending hashtags and trends. Look at what’s trending for the day – could you create relevant content from that?
  1. Repurpose your own successful content. Pick your top performing blog posts and repurpose them into new media and share with your Facebook audience

These are just a few of the great tips on the internet to show you how to post relevant and exciting content on your social media channels. What will you post today?

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Taking Notes: The Public Relations Boutique International Conference


13239313_1143981902299454_2512758614075238968_nPublic relations is constantly evolving and the top PR agencies are always striving to deliver the best value for their clients. No one knows this more than Durée & Company President, Durée Ross who recently traveled to the annual Public Relations Boutiques International (PRBI) 2016 conference in San Francisco. (A special thank you to Impress Labs for hosting!) With public relations professionals from all over the world in attendance, the conference featured diverse viewpoints and productive conversations on a variety of topics.  Durée shared her take aways from this valuable conference, including what avenues an agency can explore to enhance client experiences, efficient use of resources, and what defines great work.

For four days, Durée attended presentations from impressive industry leaders who delved into their best practices, the mourned pitfalls and their perception of the rapidly expanding and evolving industry. Some of the most memorable highlights of the event came from the content marketing expert Jason Miller of LinkedIn who looped attendees in on the best way to achieve “Face-Melting Content Marketing ROI”. His comparison to the bandKISS as a perfectly blended modern marketing team had to be one of the most captivating ways to describe the importance of successful branding!

Michael Pranikoff, Global Director of Emerging Media for PR Newswire, highlighted the reward of modifying blog posts into press releases, writing them in a direct-to-consumer style, and then releasing them via a web release. It was a great way to learn the ever evolving distribution strategy in today’s direct-to-consumer content world.

The entire conference was insightful, but a trip to Facebook headquarters brought the most excitement. (And we’re not just Public Relations Boutiques Internationaltalking about getting stuck in an elevator for two hours!) PRBI conference attendees were exclusively invited by Facebook who conducted a tour and presented an array of topics by some of the most prominent influencers and marketing strategists on the platform. The information shared was extremely valuable and we are fortunate as an agency to benefit from the insight Durée passed along to us.

As social media continues to play a significant role in the
communications strategy for our clients, it is imperative that we stay well informed and utilize our expertise to best advise our clients when it comes to interacting with the public, creating content and sharing images.

The lesson of the week? Learning is a lifelong endeavor, and the Durée & Company team is always eager to embrace new opportunities for learning. It’s also beneficial to hear new and different perspectives from both industry veterans and emerging innovators and to play an active role in those conversations.

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About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.