Time to brush up on your Italian! National Lasagna Day is coming up on July 29. This is the perfect opportunity to celebrate your Italian heritage, indulge in carbs or just treat yourself to a night out at one of you favorite Italian restaurants. Two of our favorites, BRAVO! Cucina Italiana and BRIO Tuscan Grille, will be celebrating early with specials July 26 and 27, respectively. At both restaurants, guests can indulge in a half-price entrée of Mama’s Lasagna Bolognese!
#NationalLasagnaDay is what we call a hashtag holiday. These days are celebrated on social media and have a variety of purposes, from spreading awareness and promoting causes to celebrating quirks and just having fun. Hashtag holidays often become a trending topic on social media outlets and quickly gain momentum.
In honor of #NationalLasagnaDay, and all other hashtag holidays, the D&Co Dynamos at Fort Lauderdale public relations firm Durée & Company would like to share our best tips and tricks to make the most of these public relations opportunities.
- Plan Ahead – Don’t jump on the bandwagon last minute once a hashtag holiday gains popularity. In order to make the most out of it, you should start promoting and teasing to the holiday a couple weeks in advance at least, both on social media and other avenues.
- Don’t Overdo It – Pick and choose your hashtag holidays carefully. Stick to days that are fun, relevant to your client or business and will appeal to the customers in your area. If every day is a holiday, the novelty will be lost.
- Branch Out – Use hashtag holidays as a reason to reach out to new clients or form mutually-beneficial relationships between businesses. Hashtag holiday events and specials are a great way to extend your reach into other markets.
This is one of the many ways social media works its way into public relations. Hashtag holidays are a new and fun way to get the word out about your event or business. Take advantage of every opportunity, and happy #holidays!
About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.