Tag Archives: marketing

Behind the Scenes at The Grammy Awards


Events are a great way to promote a product or message, gather a IMG_1886particular group of people or just celebrate a winning success.  At award-winning PR firm Durée & Company, we integrate special events into our clients’ public relations strategies, knowing that events can bring a product or service to life in the eye of the consumer. Whether it’s a sales center launch, wine tasting or corporate round table, we make it possible for our clients to receive the sales, customer interaction and recognition they deserve.

While events are exciting to attend, there is a great deal of work that happens behind the scenes. As public relations professionals, we wear many hats and do whatever is necessary to pull off a successful event. From start to finish, there is hard-working team that is busy planning every last detail.

Our very own President Durée Ross knows this better than anyone, making her visit to Los Angeles this past weekend particularly special. Joined by her music-loving family, Durée was in town to view a full dress rehearsal of the 58th Annual Grammy Awards that aired Monday night.  While it was a practice run just hours before the real event aired, no detail was overlooked and the announcers, performers and production team didn’t miss a beat. For someone who has planned events herself, Durée both appreciated and enjoyed seeing the show through the eyes of a guest! An added bonus – seeing the show with clients Amy Ballon and Lisa Whitaker of Hemisphere Sales Group.

At Durée & Company, we recognize that events are milestones for our clients and we take pride in helping them achieve this success. We work hard, but we always remember to take time and celebrate our clients and the amazing things they do.

To that we say, cheers!

D&Co Tips on How to Share the Love this Valentine’s Day


hands holding big and small hearts together silhouetteThe year’s most “beloved” holiday is coming up, and at award-winning PR firm Durée & Company, we’re full of ideas about how to celebrate! We love to share our cheat sheet with our readers, so following are a few tips:

Valentine’s Day is the perfect occasion to enjoy Italian cuisine. Our favorite Italian restaurants, BRIO Tuscan Grille and BRAVO! Cucina Italiana, are serving up some delicious specials over Valentine’s Day weekend. We’ve already made our reservation to enjoy BRIO’s Surf & Turf, featuring a delectable 5 oz. grilled filet and Maine lobster tail, and we’re eyeing the divine Double Chocolate Bread Pudding Dolchino for dessert! BRAVO! is offering a two-course special in which guests can receive a soup or salad with select entrées. Grilled lamb chops anyone?

2015_Brio_Layered-Chocolate-Cake SmallCalling all romantics! The Riverwalk Arts & Entertainment District has the perfect date night planned for you and your Valentine. The District’s “Amore with Norma” promotion, featuring opera, wine and more, is available Feb. 11 and 13 before and during Florida Grand Opera’s performance of “Norma” at the Broward Center for the Performing Arts.

And don’t even think about heading out on your date without a clean car! Before you pick up your Valentine, support individuals with autism and stop by Rising Tide Car Wash. Not only will you receive a great car wash and service, but you’ll also be supporting Rising Tide’s primary mission: to employ adults with autism. While you’re there, pick up a Rising Tide gift card for your Valentine as well.

Before your big date, treat yourself and book a Valentine’s Facial Special with Steiger Facial Plastic Surgery’s esthetician. Can’t fit it into your schedule before the big day? No problem, this $69 special rate is available during the whole month of February.

Now that’s what we call amore!

D&Co Welcomes New Executive Vice President, Richard Murry!


The strength in a team comes from all of its players. At award-winning PR firm Durée & Company, we couldn’t be happier to have one of our newest team members recognized in the press. This past week, Executive Vice President Richard Murry was spotlighted in Fort Lauderdale’s Sun-Sentinel where his recent appointment to Durée & Company was announced. Like the candid Richard we know, he was not shy in revealing some of the secrets to his achievements!

Richard’s success as a public relations professional comes from a solid foundation of excellent writing – a skill that is critical in this line of work, he says, despite living in the age of hashtags, abbreviations and slang. A thorough understanding of a client’s message and the ability to effectively communicate that to the media is paramount. What’s changed? Richard states that the delivery methods have evolved over the years. While a considerable amount of the job still entails working with journalists and news outlets, social media now allows us to speak directly to the audience and ultimately control the message. All of this boils down to intelligent research, relevant content and – you guessed it – impeccable writing skills.

Understanding the audience is therefore a crucial component in public relations and Richard considers himself a lifelong practitioner of proactive community relations. In getting out from behind his desk, Richard is always “circulating” in the community where he can share his clients’ stories. This is one of the many reasons Richard is such a valuable team member at Durée & Company and we can’t wait for you to meet him soon! Continue reading “D&Co Welcomes New Executive Vice President, Richard Murry!” »