Tag Archives: pr

What Makes a Good Client?


what makes good client

Having been in business for 17 years, we at Fort Lauderdale public relations firm Durée & Company know what makes a good client. We know who we want to work with, and who … well … might be better off somewhere else. In order to provide the best possible services to our clients, we have found that the following characteristics make a superb client:

  • Having a realistic expectation of what PR is and what it can do for their business. These clients collaboratively work with us, and provide open, advance communication.
  • Understanding that they cannot control the media. Editorial is free, so clients cannot review an article draft. Plus, sometimes, media won’t provide us with questions in advance of an interview.
  • Knowing that it is imperative to accept positive editorial opportunities. By doing this, they enhance your reputation — and ours — among the media.
  • Letting us know what their short-term and long-term goals are.

There are many reasons we have been around for 17 years, and one of them is that we know a great client when we see one. We know that a client who works with us, and lets us do what we do best — public relations & social media, marketing & advertising, special events, and radio promotions & outreach — will obtain stellar results.

If you are in need of any of these services and would like to work collaboratively to achieve great things, come meet with us. Let’s see if we are a match.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Spring has Sprung!


walk like madd Durée & company Spring is officially here, which means it’s time for spring cleaning and new beginnings. Fort Lauderdale public relations firm Durée & Company is starting off this new season by getting into shape. Although we have beautiful weather year-round in South Florida, spring brings a new mindset of becoming refreshed and renewed. Thanks to some of our clients, we will be keeping active this season. Here’s how you can “keep up” with Durée & Company this spring:

Mercedes-Benz Corporate Run – This Thursday, we will be doing some office bonding at the Fort Lauderdale Mercedes-Benz Corporate Run 5K. We will join other businesses in the Fort Lauderdale area for the “Largest Office Party.” Be sure to stop by our tent (CLA-18) for some bites and drinks with the D&Co dynamos after the race.

Walk Like MADD – On April 30, we will be supporting client Walk Like MADD at the 2017 Walk Like MADD & MADD Dash Fort Lauderdale 5K. Join us in taking steps to end drunk driving and making our community a safer place. Participants can either walk or run. So, lace up your shoes and get to training!

CycleBar – Where are our spin class addicts at? Get ready to #RockYourRide at CycleBar Weston! CycleBar Weston, a new concept in indoor cycling that offers a high-energy workout in a rock concert-like atmosphere, is slated to open on May 1. They will be offering 3,000 free ride to the public from May 1 – May 21. Click here for more info.

iFly – Ever wondered what it would be like to fly? Well, iFLY, the world’s largest indoor skydiving operation, is now delivering the dream of flight to adventure seekers in South Florida. The new location, now open in Davie, is great for birthday parties, corporate events, or any day that you’re feel a little extra adventurous.

ifly Durée and company

Spring is blooming with activities and we hope you’ll be able to join us in staying active this season!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

D&Co Supports Give Miami Day


Give Miami DayAt Fort Lauderdale PR firm Duree & Company we always proud of our non-profit clients that work hard to make a difference in their communities. We love and appreciate the many opportunities they give us to support them and make an impact. Although we are continuously supporting our nonprofits, the holiday season is a very special time for them. This year, we would like to recognize a few of our non-profit clients that will be participating in a day dedicated solely to giving back.

The Miami Foundation’s Give Miami Day is one of the most exciting annual giving events for South Floridians. It takes place every year just before Thanksgiving. This year, Give Miami Day will begin on November 17 at 12:00 a.m. and end at 12:00 a.m. on November 18. This day allows individuals in South Florida to make a philanthropic impact within the community by coming together and supporting local nonprofit organizations. The Miami Foundation shows its appreciation for the generosity of the community by providing a bonus gift for every donation between $25 and $10,000. To learn more about prizes you can win for participating click here.

D&Co clients participating this year include:

Be sure to mark your calendars, because the clock will start ticking at midnight on Nov. 17 and stop at midnight on Nov. 18! To learn more about how to assist with philanthropic giving and what impact your donation can do click here.

Happy giving season!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.