Tag Archives: pr

Making the Most of Your Social Media


In today’s world, social media continues to play a larger role each year, each month – each day, it seems. To keep up with the times, the D&Co dynamos at Fort Lauderdale public relations firm Durée & Company make sure to take advantage of all the newest social media features – from Facebook live to Instagram stories.

  • Facebook Live and Instagram Live Video – Live video content is an excellent way to showcase clients, whether it be event coverage or a live cooking demo. Hosting a live segment will engage viewers with companies and products, and PR specialists are essential for executing these videos smoothly and effectively.
  • Google+ Events – The platform has brought back its event section to promote user involvement and engagement. This is the perfect avenue to highlight and promote a client’s upcoming event, whether it’s a highly anticipated launch party at the hottest spot in town or a fun happy hour special at a local restaurant.
  • Snapchat – As new snapchat filters are created, we are experimenting with some our favorites. Almost every day there is as new snapchat filter added or an old one returns. Technology also allows users to create their own snapchat geofilter. Customized geofilters designed to incorporate company logos and mascots for a special event are an excellent way to leverage brand recognition.
  • Snap Map – This new Snapchat feature was created to get snapchat users to meet up with friends in real life rather than just watching each other’s daily routine through the app. Do you ever wonder where your friends are snapping from during their summer travels? Well, Snap Map now shares your current location, which appears to all contacts and friends on a map and continuously updates as you travel.
  • Instagram Stories – This feature is a hybrid that combines the fun and spontaneity of Snapchat stories with the execution and visual emphasis of Instagram photos. Instagram stories provide the perfect platform to showcase behind-the-scenes, exclusive content to promote a client’s event, new product, special deal – the list is endless.
  • Instagram and Facebook filters – The world of filters evolves every day. Facebook has recently introduced a ton of new filters and augmented reality masks, in addition to many stylistic filters that can cast unique lighting or hues in videos. Instagram too has launched new selfie filters that may remind many users of those pioneered by Snapchat.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

What Makes a Good Client?


what makes good client

Having been in business for 17 years, we at Fort Lauderdale public relations firm Durée & Company know what makes a good client. We know who we want to work with, and who … well … might be better off somewhere else. In order to provide the best possible services to our clients, we have found that the following characteristics make a superb client:

  • Having a realistic expectation of what PR is and what it can do for their business. These clients collaboratively work with us, and provide open, advance communication.
  • Understanding that they cannot control the media. Editorial is free, so clients cannot review an article draft. Plus, sometimes, media won’t provide us with questions in advance of an interview.
  • Knowing that it is imperative to accept positive editorial opportunities. By doing this, they enhance your reputation — and ours — among the media.
  • Letting us know what their short-term and long-term goals are.

There are many reasons we have been around for 17 years, and one of them is that we know a great client when we see one. We know that a client who works with us, and lets us do what we do best — public relations & social media, marketing & advertising, special events, and radio promotions & outreach — will obtain stellar results.

If you are in need of any of these services and would like to work collaboratively to achieve great things, come meet with us. Let’s see if we are a match.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Spring has Sprung!


walk like madd Durée & company Spring is officially here, which means it’s time for spring cleaning and new beginnings. Fort Lauderdale public relations firm Durée & Company is starting off this new season by getting into shape. Although we have beautiful weather year-round in South Florida, spring brings a new mindset of becoming refreshed and renewed. Thanks to some of our clients, we will be keeping active this season. Here’s how you can “keep up” with Durée & Company this spring:

Mercedes-Benz Corporate Run – This Thursday, we will be doing some office bonding at the Fort Lauderdale Mercedes-Benz Corporate Run 5K. We will join other businesses in the Fort Lauderdale area for the “Largest Office Party.” Be sure to stop by our tent (CLA-18) for some bites and drinks with the D&Co dynamos after the race.

Walk Like MADD – On April 30, we will be supporting client Walk Like MADD at the 2017 Walk Like MADD & MADD Dash Fort Lauderdale 5K. Join us in taking steps to end drunk driving and making our community a safer place. Participants can either walk or run. So, lace up your shoes and get to training!

CycleBar – Where are our spin class addicts at? Get ready to #RockYourRide at CycleBar Weston! CycleBar Weston, a new concept in indoor cycling that offers a high-energy workout in a rock concert-like atmosphere, is slated to open on May 1. They will be offering 3,000 free ride to the public from May 1 – May 21. Click here for more info.

iFly – Ever wondered what it would be like to fly? Well, iFLY, the world’s largest indoor skydiving operation, is now delivering the dream of flight to adventure seekers in South Florida. The new location, now open in Davie, is great for birthday parties, corporate events, or any day that you’re feel a little extra adventurous.

ifly Durée and company

Spring is blooming with activities and we hope you’ll be able to join us in staying active this season!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.