Tag Archives: public relations

Getting Insight: Social Media Metrics


social media metrics

Social media has become a very important communication channel to help grow and sustain a successful business. Fort Lauderdale public relations firm Durée & Company is very familiar with the various social media platforms, as we handle a number of social media campaigns for our clients. While it’s important to keep content coming, it’s important to make sure the right content is being posted. How do you know if you’re posting the right content? The answer lies in social media metrics!

Social media metrics show different stats that indicate engagement, impressions and more. Facebook alone has a great tab on its business pages that allow users to see how the content is performing. How do you find this information on a business page? Click “insights” above your cover photo, and you will be introduced to data for your page including page views, page likes, engagements and more. It’s always good to study this data at least monthly to see what your followers are responding to and what they are not. You can measure this by looking at the reach for individual posts.

Twitter also has its own analytics that can be found here: analytics.twitter.com. This will show a 28-day summary of your tweet activity where you can see which tweets had the highest engagement rate and impressions. You can also choose to see your top tweets. This is a good tool that shows you the type of posts your followers like to see.

Instagram has yet to have its own insights, but at Durée & Company, we use Sprout Social to pull reports to see how our clients’ Instagram pages are doing. Sprout allows us to see a detailed report that even shows us which hashtags are getting the most engagement. Hashtags are key, so we definitely love that the reports show this!

When you’re on your LinkedIn business page, you can click on “analytics” at the top of the page for data on your posts. This will show you interactions, clicks on links, reach and more. One of our favorite features of the LinkedIn analytics is the visitor demographics. It’s always interesting to see (and good to know!) the type of person that is viewing your posts.

After reviewing these analytics for the different social media platforms, it’s important to take the time and evaluate what you are going to change for the next month to increase activity. All this data is out there to help you grow your social media channels, so take advantage of these amazing tools that are offered!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach

Instagram’s Latest Updates


Instagram UpdatesInstagram, the popular photo-sharing app, is constantly rolling out new updates to keep its users on their toes. Fort Lauderdale PR firm Durée & Company is always staying on top of these updates and finding ways to incorporate them in our clients’ social media campaigns. Within the past few months, Instagram has been giving us new features to keep the app fun and fresh. Three of our new favorite updates have been the photo/video carousel, the save to drafts feature, and Instagram stories.

The photo/video carousel – Have you recently noticed some blue dots below a friend’s post? You can now upload up to 10 photos or videos as a single carousel post. To upload a carousel, you go to upload a photo and click the circle with a square in it that is all the way to the right in the bottom right corner. You then select the photos you want, filter, post and there’s your carousel! This is great for businesses who want to push out a product, but don’t want to blow up Instagram feeds. The carousel provides a clean way for people to post more than one photo.

Drafts – Did you know you can filter and caption your picture and then save it to a drafts folder to post later? Edit your picture, add your caption, and then click the black arrows in the top left corner. You’ll then get a message that says “Save Draft” in blue or “Discard” in red. Click “Save Draft” and then when you go back to post, your drafts will appear at the top of your photos. You can also click “Manage” above the drafts to delete any that you don’t want to post anymore. This is great for comparing different filters on the same image, or for saving until the prime time to post. 

Stories – Yes, this is very similar to Snapchat, but Instagram stories allow you to have a wider reach than Snapchat. For Snapchat, you have to add someone’s username in order to see their stories. For Instagram stories, if your profile is on public, anyone who stumbles upon your page can view your story. To add an Instagram story, you click the camera in the top left corner of your newsfeed, take a photo or boomerang, then click “Your Story.”

We’re always interested to see what Instagram will come out with next! It’s fun to explore the possibilities of what you can do once a new feature is introduced. Happy posting!

And be sure to follow us on Instagram at @dureecopr!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Mentoring Monday: Network with D&Co President Durée Ross


Durée Ross Public Relations Mentoring MondayAt Fort Lauderdale PR firm Durée & Company, we are all about girl power! We love to help and support business women within the community. That’s why our friend and South Florida Business Journal publisher Melanie Dickinson knew she could count on us when it came to this one-of-a-kind networking event!

Durée & Company President/CEO Durée Ross has been chosen to be a featured mentor for South Florida Business Journal’s BizWomen Mentoring Monday. This will be the fourth year that Durée will serve as a mentor at this event for business women across South Florida. Durée is a proud member of South Florida Business Journal’s Influential Business Women group and is looking forward to another inspiring Mentoring Monday.

BizWomen Mentoring Monday will not only be taking place in South Florida, but also in 43 other Business Journal markets on the same day. These events give women the opportunity to network with powerful women business leaders and ask them questions about their successes and for advice. Each attendee will get to choose from 40 mentors and have seven minutes to speak with them one-on-one. While waiting in the short lines to speak with the mentors, attendees are encouraged to network with each other as well. Some of the other exceptional mentors include our good friend Sandra Veszi Einhorn of Coordinating Council of Broward, client and friend Rachel Sapoznik of Sapoznik Insurance, women from Bank of America Merrill Lynch, Nova Southeastern University, FIU College of Business, and more. Click here to see more.

We hope you can join Durée at this inspiring event! Register here. The event will take place on Monday, April 3 from 7:30 – 9:30 a.m. at Nova Southeastern University in the Carl DeSantis Building. The address is 3301 College Avenue in Fort Lauderdale.

The event sells out quickly, so purchase your ticket now!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.