Tag Archives: real estate public relations

What It Takes: Luxury Real Estate Public Relations


Photo by: LUXHUNTERS

From South Beach to Aspen and beyond, Durée and Company’s real estate clients include some of the top realtors and developers in the industry. And, we understand that telling the right story is the key to securing national coverage. In the last year, our team has secured numerous features in outlets such as the Robb ReportLA TimesCrain’sDaily MailMansion Global and The Wall Street Journal, among others. Below, we share our checklist for pitching to media and earning fantastic coverage for our clients –

  1. Find the Angle

Each client and property has an extraordinary story to tell and our goal is to showcase these personal narratives, as well as the features that make a property unique and newsworthy. There are multiple angles to every story, and our team uses these to connect with the right reporters and outlets. This crucial first step sets us up with valuable knowledge for the rest of our process.

  1. Show the Story

With the rise of digital media, we utilize video and images alongside compelling press releases and pitches for each client. These tools allow reporters to immerse themselves in each property and what it has to offer. It’s about providing reporters and editors with a high-quality and complete package to share with their audience.

  1. Strategize

Strategy is where our agency shines and what makes the difference for our clients. Our years of experience and relationships with media shape our approach in selecting stories to share with a publication. Whether it’s a celebrity, amenities, or local focus, we make sure our pitches are tailored for the outlet and reporter. This step takes forethought and patience! Playing the long game is one of the reasons we were able to recently secure four real estate features in The Wall Street Journal in four weeks.

For Durée & Company, high-end real estate public relations is an area of exciting potential. We can’t wait to show you more of our work.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

SobelCo Taps Douglas Elliman Development Marketing as Exclusive Sales & Marketing Firm for 321 at Water’s Edge, a Unique Collection of Luxury Waterfront Estate Residences in Fort Lauderdale


Fort Lauderdale, Fla. — Dec. 7, 2017 Jeffrey Sobel, president of Boca Raton-based development company SobelCo, is pleased to announce that the company has tapped Douglas Elliman Development Marketing to spearhead strategic sales and marketing for its project 321 at Water’s Edge, a sophisticated collection of waterfront condominium estates in Fort Lauderdale. Laura San Jose and Sasha Ezquerra will serve as developer sales executives for the property, an 11-story shimmering tower which offers only 23 exquisitely finished residences, featuring from 2,600 to over 3,800 square feet of living space.

“We are very happy to work with Douglas Elliman Development Marketing on this extraordinary project, a boutique building which provides the highest level of luxury, comfort, and service and unparalleled 5-star amenities,” said Sobel. “321 at Water’s Edge offers distinctive single family homes in the sky, boasting exceptional, unique floor plans.”

Prices at 321 at Water’s Edge start at $1.95 million. The groundbreaking ceremony will take place on Jan. 17, 2018 and construction is expected to be completed by early 2019. The down payment for new buyers is 20 percent, and 10 percent 120 days after. Ownership includes an exclusive 5-year membership for the private dining club at the exquisite Secret Garden fine dining restaurant, located at the nearby Pillars Hotel, ideally situated directly on the Intracoastal Waterway near Fort Lauderdale Beach.

Featuring expansive balconies and stunning views of the Ft. Lauderdale skyline, ocean and Intracoastal Waterway, 321 at Water’s Edge is only 770 feet from Fort Lauderdale Beach, and offers two-and-three bedroom flow-through estate residences with floor-to-ceiling windows.

Residence features include:

  • Fully finished, appointed with designer touches and elegant details
  • Oversized floor plans with open living room layouts and spacious bedrooms
  • Designer kitchens with chef-inspired features such as custom cabinetry, Hansgrohe fixtures, quartz countertops, and top-of-the-line appliances
  • En suite or his and her bathrooms including floating vanities, soaking tub, floor-to-ceiling windows, quartz countertops, floor-to-ceiling porcelain tile in shower areas, and large glass enclosed shower with flush mount remote-controlled rain showerhead, displaying the seven healing colors of chromo therapy
  • Large his and her walk-in closets
  • Large laundry rooms with full-size front load Electrolux washer/dryer
  • Pre-wired to utilize the most sophisticated state-of-the-art technology

Unparalleled 5-star amenities at 321 at Water’s Edge include:

  • Four private elevators
  • Over 7,000 square feet of chic lobby spaces, fashioned by award-winning design firm Interiors by Steven G., a Miami high-end interior design firm specializing in luxury home design
  • Welcoming reception area with lobby seating and lounge
  • Private wine club and lounge with a personal wine locker for each residence
  • Catering kitchen
  • Community sky view terrace with lounge areas and a summer kitchen
  • Indoor and outdoor poolside lounge, with a cocktail bar and dining areas
  • Pool/Jacuzzi, overlooking the Intracoastal waterway
  • Private poolside cabanas with Intracoastal views
  • BBQ and picnic area for al fresco entertaining
  • 2,400-square-foot oceanview fitness center boasting awe-inspiring views
  • His and her saunas
  • 24-hour valet attendant and two assigned parking spaces per residence
  • Electric charging stations available for electric vehicles
  • Private marina with yacht-sized boat slips
  • Onsite dog park exclusively for residents

About SobelCo
Since 1958, providing superior service has been the cornerstone of SobelCo and its affiliated companies, American Construction and American Realty Corporation. A family-owned and operated business, SobelCo specializes in development, construction, leasing, management and ownership of commercial, retail and residential real estate. The SobelCo commitment to excellence shows in every development, significantly boosting the value of the surrounding community. SobelCo’s objective is to preserve and enhance the value of real property by achieving the maximum return on investment through attention to efficient management, design, value engineering and homeowner/tenant relations. Just like its products, the company was built upon the principals of quality workmanship and top-notch service, all while upholding the highest possible standards of ethics and integrity. For more information, visit www.sobelco.com.

About Douglas Elliman Development Marketing (DEDM)
Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, Westchester, the Hamptons, South Florida and California as well as throughout the United States and internationally. The firm ranks amongst New York City’s most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, design and product development, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately-owned property consultancy, the company markets properties to audiences in 60 countries. http://www.elliman.com/new-developments

121 Marina Sales Center Debuts at Ocean Reef Club®!


20160323_121_Marina_043At Durée & Company, we are passionate about real estate and offer our clients a full range of real estate public relations and marketing services. From project inception to delivery of the finished project, we serve as a partner to our clients every step of the way. Sales center openings are no exception, and a successful project launch is the result of a carefully planned and executed public relations and marketing strategy.

Recently, we were honored to debut a customized sales center, this time for our clients 121 Marina at Ocean Reef Club® in Key Largo, Florida, and Blue Jay Capital in Key Biscayne, Florida. Complete with décor and finishes, the sales center welcomed guests who felt as if they were walking into a real unit. As the first condominium development project within the Ocean Reef Club® community in nearly 20 years, it was imperative to make a positive first impression. 12670680_214832758880961_5115455137556624017_n[2]From a custom-produced video to a flawless, glossy brochure to plush, branded beach towels, no promotional product was overlooked. A series of targeted, pre-opening VIP events invited guests to experience life at 121 Marina firsthand. To enhance that experience, guests walked away with a customized USB in hand, featuring marketing materials coordinated by Durée & Company.

121 Marina features 29 waterfront residences with direct marina access. Contemporary design and luxurious outdoor living accommodations offer privacy and ease of living. Top-of-the-line appliances, smart home technology and private terraces with stunning views round out a robust list of property features. A number of amenities, including a private pool with cabanas and a personalized concierge service, provide a new level of luxury for residents to share with their family and friends for generations to come.

20160323_121_Marina_051And while the 121 Marina sales center grand opening was an enormous success, this is just the beginning! At Durée & Company, our work continues with our real estate clients throughout all of their real estate milestones including, groundbreaking, financing, sales successes, topping off, and much, much more. We put our expertise to work in creating unique and compelling stories for our clients’ success!

 

 

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.