Tag Archives: social media marketing

Making the Most of Your Social Media


In today’s world, social media continues to play a larger role each year, each month – each day, it seems. To keep up with the times, the D&Co dynamos at Fort Lauderdale public relations firm Durée & Company make sure to take advantage of all the newest social media features – from Facebook live to Instagram stories.

  • Facebook Live and Instagram Live Video – Live video content is an excellent way to showcase clients, whether it be event coverage or a live cooking demo. Hosting a live segment will engage viewers with companies and products, and PR specialists are essential for executing these videos smoothly and effectively.
  • Google+ Events – The platform has brought back its event section to promote user involvement and engagement. This is the perfect avenue to highlight and promote a client’s upcoming event, whether it’s a highly anticipated launch party at the hottest spot in town or a fun happy hour special at a local restaurant.
  • Snapchat – As new snapchat filters are created, we are experimenting with some our favorites. Almost every day there is as new snapchat filter added or an old one returns. Technology also allows users to create their own snapchat geofilter. Customized geofilters designed to incorporate company logos and mascots for a special event are an excellent way to leverage brand recognition.
  • Snap Map – This new Snapchat feature was created to get snapchat users to meet up with friends in real life rather than just watching each other’s daily routine through the app. Do you ever wonder where your friends are snapping from during their summer travels? Well, Snap Map now shares your current location, which appears to all contacts and friends on a map and continuously updates as you travel.
  • Instagram Stories – This feature is a hybrid that combines the fun and spontaneity of Snapchat stories with the execution and visual emphasis of Instagram photos. Instagram stories provide the perfect platform to showcase behind-the-scenes, exclusive content to promote a client’s event, new product, special deal – the list is endless.
  • Instagram and Facebook filters – The world of filters evolves every day. Facebook has recently introduced a ton of new filters and augmented reality masks, in addition to many stylistic filters that can cast unique lighting or hues in videos. Instagram too has launched new selfie filters that may remind many users of those pioneered by Snapchat.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

D&Co Tells All: Instagram Stories


Screen Shot 2016-08-08 at 4.51.43 PMAt award-winning public relations firm Durée & Company, social media news and updates capture our attention immediately, since we are crafting and posting content for our clients on a daily basis. In the past few months, Instagram has been keeping us on our toes and rolling out a number of new features. A new logo that was introduced earlier this year sparked conversation and started a new era for Instagram. Next, the platform moved away from posts that were ordered chronologically, and created an algorithm for posts based on popularity (and what Instagram thinks the user would rather see.) The latest feature? Instagram Stories. It’s been all over the news and we just had to weigh in based on our working experience with this ever-evolving platform.

With Instagram Stories, posts can be brought to life with text and drawing tools that allow for creativity. The catch? Photos and videos that are posted to Instagram Stories disappear after 24 hours. We immediately thought of another popular social media platform, which resulted in a quick vote at the office over which platform was favored for this function. (It was a tie.) Instagram Stories enables the viewer to see new stories from friends by indicating a colorful ring around the friend’s profile photo at the top of your newsfeed.

All of the attention over Instagram Stories has almost eclipsed another important feature: the addition of business pages to Instagram. How is this different? Ultimately, the goal for these pages is to allow businesses to more easily connect with consumers and achieve a higher reach. The contact tab on a business page lets a viewer access all of the imperative contact information for a business – the phone number, email address and even directions to the business. This creates an easy and seamless process, putting the information right at the viewer’s fingertips.

From the start, Instagram has won us over and we love creating compelling content for clients. With the addition of these latest features, it will be exciting to watch this platform continue to evolve. In the meantime, we are excited to explore Instagram Stories and share special moments from our D&Co office and our clients.

Follow us at @DureeCoPR.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

D&Co Shares a Go-To Guide for Maintaining Facebook Credibility


At award-winning public relations firm Durée & Company, we are always on the hunt for compelling ways to create social media awareness of our brand and create engaging posts to keep our followers coming back for more. And because social media is everywhere, it is crucial to remain both relevant and credible to maintain readership.

So how exactly does a company’s Facebook page remain credible? To demonstrate, we thought we would compile a listicle. Listicles are articles presented in the form of a numbered or bulleted list. They are becoming increasingly popular because of their quick way of delivering information without the heavy strain of reading. In short, it’s easy to read and obtain the information. We’ve said it before and we’ll say it again: we love lists! So here is our listicle of the 9 flaws that will undermine your Facebook page:

  1. You don’t publish regularly.

Consistency is key. Users need to see posts regularly, that way your Facebook page remains relevant and continues to grab attention from followers.

2.  Your page needs more human touch.

Posts need to focus on individuals, not products. When this goal is met, your organization keeps your followers and viewers in mind and stronger relationships are built and maintained.

3.  Your posts look and feel forged.

Every brand has a distinct, one-of-a-kind personality. People seek authenticity and appreciate real people behind the computer.

 

It's a fake #3!

 

4.  You don’t recognize your target audience.

It’s important to create content strategy while being aware of your target audience and the needs of this group. Effectively creating content increases engagement and builds social media presence.

5.  You’re ignoring comments and messages.

Social media customer service is an integral part of maintaining your following and getting them to recommend your brand to others. You must reply to followers in a timely manner.

6.  You have no defined goals.

Defining a clear set of goals and strategies enable your brand to attract likes, engage followers, and convert your value as a brand.

no goals #6

7.  You’re not using the power of Facebook ads.

Facebook is one of the best platforms to market and advertise your brand. Paying Facebook to reach your target audience and deliver the most relevant content definitely pays off, and is almost necessary for a successful Facebook campaign.

8.  You’re not using the three-stage content approach.

Content marketing is a crucial part of driving qualified traffic and leads. Content should display all aspects of the three stages: entertain, educate and excite.

9.  You’re not measuring or analyzing your results.

You can’t manage what you aren’t evaluating. Facebook insights is a great tool to judge how your page is ranking among others, view content that gets the most interaction, and what isn’t working. Analyzing these results will enable better decisions for new content and likability of the profile.

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About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.