Tag Archives: special events

Kids and Teens Can Soar Like a Superhero at iFLY’s Flight School!


So, you want to skydive but the thought of jumping out of a plane scares you? Trust us, the dynamos at Fort Lauderdale PR firm Durée & Company get it. Luckily at iFLY, there is no jumping out of plane! It’s just you lying on a cushion of air learning how to manipulate your body to fly. It’s an incredible adrenaline rush.

The best part about iFLY? Almost anyone can fly! Whether you’re 3 or 103, you can experience the feeling of free fall without the worries that come along with actual skydiving. For children and teens interested in the sport (yes, it is a sport!), iFLY offers its Flight School program, weekly one-on-one, indoor skydiving coaching sessions that takes place at both their Fort Lauderdale and Orlando locations. Students learn a progression of flying skills in a fun group setting led by a flight instructor who is highly trained in safety standards and certified by the International Bodyflight Association (IBA).

Each session is two hours long and includes a team briefing, warm-up with stretching, and five minutes of flight time. Instead of a parachute, there is a large glass tunnel with a massive wind generator that allows you to fly. It takes the element of fear away, while still giving you an adventurous and exhilarating experience. Plus, each student receives exclusive Flight School member discounts on personal flight gear.

Flight School students can showcase their skills at the Quarterly Flight School Competition – an event that takes place four times a year. Winners from each location advance to iFLY’s Annual Flight School Regional Competition!

Indoor Skydiving is an addictive sport and can easily become every kid and teens’ newest obsession. If you’ve ever seen the instructors do flips and tricks in the tunnel, you know what we mean. There’s nothing like the thrill of indoor skydiving, it will lift you off your feet…literally!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

PR Pro Durée Ross to be Honored on Oct. 19 at Crohn’s & Colitis Foundation’s 8th Annual Comedy Night


Fort Lauderdale public relations firm Durée & Company prides itself in supporting various non-profit organizations.  It’s an extremely rewarding feeling to know that our contributions in the community can help serve non-profit organizations in a positive way. This year, Duree & Company is proud to announce that we are a sponsor of the Crohn’s & Colitis Foundation South Florida Chapter’s 8th annual Comedy Night. We are thrilled with yet another opportunity to further serve our community and contribute to a good cause.

During an evening of laughs for a good cause, our very own Durée Ross will be honored! The fearless founder and leader of Fort Lauderdale PR firm Durée & Company will be recognized for her dedication and commitment to the Foundation as well as the many other South Florida charities she supports.

Durée is delighted to be a part of the Comedy Night on Thursday, Oct. 19, which will raise funds to support the Crohn’s & Colitis Foundation’s ongoing efforts toward finding a cure for digestive diseases and improving the lives of the 1.6 million children and adults suffering from them. Renowned comedian Nery Saenz will open for acclaimed funnyman Mark Schiff — both who will draw smiles and raise funds at the event.

Be sure to join us Thursday, Oct. 19 at 6 p.m. at the Seminole Casino Coconut Creek, 5550 NW 40th St., Coconut Creek. All guests will enjoy complimentary wine and beer, a Tito’s Handmade Vodka signature drink, and an array of appetizers.

VIP and general admission tickets are available here. For more information, or to sponsor this laugh-filled event, contact Jennifer McCorvey at (561) 218-2929 or jmccorvey@crohnscolitisfoundation.org.

 About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

 

How Micro-Influencers Impact a Business


When was the last time you checked your phone? Most of you are probably reading this blog on your phone, and the rest of you most likely checked your phones only a few moments ago. Well, the last time you checked your phone, did you check social media? For most of you, the answer is likely yes.

At Fort Lauderdale PR firm Durée & Company, our team dedicates a great deal of time and effort to promoting clients by posting on social media, ensuring that posts are timely, relevant and engaging. Most people follow their favorite companies and celebrities on at least one social media platform, but these may not be the most effective outlets in promoting a client, product or service. The most effective? Micro-influencers.

Social media is crawling with micro-influencers. This term may be unfamiliar, but you probably see them every day. YOU might even be a micro-influencer. Micro-influencers are people or accounts on social media that have 5,000 to 100,000 followers. Unlike celebrities, micro-influencers are less about sponsored content and more about authenticity. They voluntarily post about products and services they like in fun and creative ways, keeping followers engaged and interested in their posts. For many, these people are just more relatable.

There is a level of trust between micro-influencers and their followers as a result of their genuine and organic posts, making them that much more influential. Reaching out to these types of social media accounts for promotion of a client or product is less costly and, though the post may not reach as many people overall, has a greater impact on those whom it does reach. In this case, it’s quality over quantity.

And while micro-influencers may be more difficult to find ­– it will definitely take some digging – the payoff is definitely worth it.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.