Tag Archives: special events

How To Keep Cool During A Crisis


With all the crises in the news lately, our very own Durée & Company President & CEO Durée Ross authored an article this week on Forbes.com on the very timely topic, “Crisis Management For The Digital Age.”

With over 20 years of PR experience under her belt, Durée knows the ins and outs of the industry, and is prepared to successfully handle many different crisis situations. In her article, Durée discusses two different crisis scenarios. The first is when a publicist receives advance notice about a developing controversy and has lead time to prepare, brainstorm and ultimately stay ahead of the situation. The second, slightly less favorable, situation is when a publicist encounters an unexpected crisis and needs to drop everything and be ready to handle the situation immediately and effectively. While no one ever wants to be presented with a crisis, the truth is these situations happen more frequently than you think.

Durée highlights three tips to keep bad situations under control and clients happy while under duress, when faced with an unexpected crisis:

  • Be prepared long before you need to be.
  • Don’t ever try to ignore the problem.
  • Stay with the story.

“In this day and age, if something goes wrong for one of your clients, it’s very likely that everyone is going to know about it — and know about it right now,” says Durée.  

Unfortunate circumstances can happen to anybody at any time, and it is the PR professionals’ job to have all hands on deck and be proactive to handle the situation. Through her leadership and direction, Durée has equipped her team to be PR pros, prepared to handle crises with poise and professionalism. And, of course, keep it cool.

Invited into the Forbes Agency Council earlier this year, Durée’s pulse on the industry has led her to share her expertise one story at a time, including “Seven Must-Attend Conferences To Learn About Industry Changes And Innovation,” among other topics. The Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies. Through the Council, thought leaders can contribute expert business articles, short tips and best practices, which are shared on Forbes.com.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

It’s Time to #RockYourRide! D&Co Dynamos Are Ready to Pedal


Get ready to #RockYourRide… again! May is National Bike Month, which means a month-long showcase of the benefits and fun of cycling, from the pure enjoyment of pedaling to the associated health benefits. Fort Lauderdale PR firm Durée & Company is getting ready to celebrate National Bike Month the best way we know – indoor cycling.

The D&Co dynamos have become cycle pros through our work with CycleBar. In our partnership, we have worked to launch three south Florida locations including CycleBar Davie in September 2016, CycleBar Palm Beach Gardens in March 2017 and now CycleBar Weston opening on May 1. CycleBar is a new concept of indoor cycling that offers a high-energy workout in a rock concert atmosphere. As part of CycleBar Weston’s grand opening activities, they will be offering 3,000 free rides to the public from May 1 – May 21. Want to get in on the fun? Click here for more details.

The Durée & Company team is scheduled to ride at CycleBar Weston on May 8 at 6:45 p.m. and we are calling all friends, family, and spin addicts to come join us for the fun! The CycleStar instructor will lead this high-energy ride in the state-of-the-art CycleTheatre consisting of 48 bikes, LED light, wide-screen graphics and a DJ booth.

Reserve your seat today to join us for our free 50-minute, rock concert ride!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

National Volunteer Month


April is National Volunteer Month, and Fort Lauderdale PR firm Durée & Company is happy to suggest some fun ways to participate! D&Co is proud to represent and support a number of nonprofit clients who make an extraordinary difference in the community. One of our favorite quotes in the D&Co office is “Don’t give back, just give.” So, in honor of National Volunteer Month, here are some ways to get involved in the South Florida community, whether it be volunteering or participating in nonprofit events.

Walk Like MADD & MADD Dash Fort Lauderdale 5K – On April 30 at Huizenga Plaza in Fort Lauderdale, more than 2,000 walkers and runners will make strides in the ongoing fight against drunk driving. Help make our community a safer place by signing up to walk or run in this fun-filled event. Volunteer Chairperson and National Board Member Heather Geronemus established the Fort Lauderdale event in 2011. Walk Like MADD & MADD Dash Fort Lauderdale 5K has raised over $1 million for MADD Broward & Palm Beach. All event proceeds benefit MADD Broward & Palm Beach’s community education, victim support services and youth programs.

FLIPANY – FLIPANY’s mission is to empower youth and their families through physical activity and nutrition education programs while raising awareness and creating policies for a healthier community. On June 2, volunteers will be building a new playground for children in the community. The best part? Children were challenged to draw images of their ideal playground, and those drawings will be used to pick out the equipment! Click here for more information on volunteering with FLIPANY.

Boys & Girls Clubs of Miami-Dade – BGCMIA provides great futures to today’s youth. You can get involved by being a special events volunteer or club volunteer assisting with the members. Special events volunteers assist with the Clubs’ big fundraisers, including the annual “Claws for Kids” happening in just a few weeks on May 7. They have both one-time and ongoing volunteer opportunities, so you can do what works best for your schedule.

Museum of Contemporary Art, North Miami – Get involved with MOCA by joining their docent program, interning, or volunteering during Art Basel or other special events. Docents and volunteers will learn about the various exhibitions at the museum and broaden their knowledge of contemporary art. During Art Basel, volunteers experience behind-the-scenes work at Miami’s most prestigious art events.

All four of these organizations do so much to make our community a better place and we couldn’t thank them enough. Do your part and get involved this month, or anytime! They truly appreciate all their volunteers and know that they couldn’t do it without all the support they receive from those who donate their time.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.