Raised in Miami, Isabella “Isa” Timiraos earned a bachelor’s degree in advertising with honors from Florida State University. While there, she competed for two years on the Division I women’s cross country and track teams. Isa’s academic achievement was highlighted by her thesis, “Brand Loyalty: Generational Shifts in Hispanic Consumer-Product Relationships in Florida.” She found that generations of Hispanics develop loyalty to brands because they link them to family memories, a phenomenon she termed “brand love.”
Currently, Isa is pursuing a master’s degree in mass communications with a focus on digital strategy via the University of Florida’s online program.
As an account coordinator at Durée & Company, Isa combines her creativity with in-depth knowledge of social media strategy, advertising, and marketing. With a background as a social media strategist and graphic designer, she has successfully led visual communication initiatives. She’s managed social media campaigns across platforms, increasing engagement and improving user experience.
A Miami resident, Isa enjoys reading, running, and spending time with family and friends. She continues to explore the ever-evolving city of Miami.