Tag Archives: digital media marketing

How Micro-Influencers Impact a Business


When was the last time you checked your phone? Most of you are probably reading this blog on your phone, and the rest of you most likely checked your phones only a few moments ago. Well, the last time you checked your phone, did you check social media? For most of you, the answer is likely yes.

At Fort Lauderdale PR firm Durée & Company, our team dedicates a great deal of time and effort to promoting clients by posting on social media, ensuring that posts are timely, relevant and engaging. Most people follow their favorite companies and celebrities on at least one social media platform, but these may not be the most effective outlets in promoting a client, product or service. The most effective? Micro-influencers.

Social media is crawling with micro-influencers. This term may be unfamiliar, but you probably see them every day. YOU might even be a micro-influencer. Micro-influencers are people or accounts on social media that have 5,000 to 100,000 followers. Unlike celebrities, micro-influencers are less about sponsored content and more about authenticity. They voluntarily post about products and services they like in fun and creative ways, keeping followers engaged and interested in their posts. For many, these people are just more relatable.

There is a level of trust between micro-influencers and their followers as a result of their genuine and organic posts, making them that much more influential. Reaching out to these types of social media accounts for promotion of a client or product is less costly and, though the post may not reach as many people overall, has a greater impact on those whom it does reach. In this case, it’s quality over quantity.

And while micro-influencers may be more difficult to find ­– it will definitely take some digging – the payoff is definitely worth it.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

For Facebook, Content is King!


facebook content is kingWhen it comes to social media, content is everything! But what kind of content is best? A big part of our job at Fort Lauderdale based public relations firm Durée & Company is posting unique and engaging content and monitoring our clients’ social media channels. Therefore, it’s very important for us to stay updated with useful tips and tools to ensure that what we’re posting is productive. When we came across this recent article from Post Planner we knew we had to share this useful advice that basically eliminates writer’s block when it comes to creating content for social media, particularly Facebook. Here are some great takeaways, courtesy of Post Planner:

  1. Utilize the Facebook insights menu. Take a look at the top performing pages and make a list to monitor your competition. Make note of their trends that are gaining the most traction.
  1. Make use of the resources available to find Facebook content. Quora aides in asking yourself questions that your audience would ask and from there generates posts from your answers. Buzzsumo is another great site that allows for a keyword search that pertains to your project. This will generate the top articles that people are reading based off of those keywords. You can then share this popular content to pick up more traction.
  1. Sharing is caring! Follow industry blogs and publications and subscribe to newsletters to easily receive shareable content.
  1. Connect with influencers in your niche. We recently blogged about influencers and how important it is to Identify them and share relevant content to engage and build relationships.
  1. Follow relevant and trending hashtags and trends. Look at what’s trending for the day – could you create relevant content from that?
  1. Repurpose your own successful content. Pick your top performing blog posts and repurpose them into new media and share with your Facebook audience

These are just a few of the great tips on the internet to show you how to post relevant and exciting content on your social media channels. What will you post today?

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Meet the Five Types of Influencers


social media influencersYou’ve probably heard the word ‘influencer’ a lot lately. Sounds like an important title, right? So who exactly is an influencer and how do they factor into the world of public relations? An influencer is someone who has the ability to influence or affect the opinions of other. At Fort Lauderdale PR firm Durée & Company, we understand that a successful PR campaign is one that casts a wide net and captures the audience’s attention in unique and captivating ways. But there is also an art to capturing attention, and finding the right influencer can often aid in this process.

Below, we’ve listed six main types of influencers, including how to best engage with them and get them to impact your business. In order to do that, you need to understand who they are and what they care about.

  1. The Walking Brand: For this type of influencer, reputation is everything and their name is often their equity. This can be a blogger or a business owner. If you can find a way to enhance this influencer’s personal brand, they will likely return the favor.
  1. The Industry Insider: This is someone who is constantly engaging in a given industry. This could even be one of your own employees! Employees can serve as strong influencers to your customers and are often experts on a particular product, brand or service.
  1. The Authority: One of the most valuable influencers, the Authority, can’t be bought! They’re interested in substance that brings value to their audience, so you will need to find ways to showcase their expertise. A guest blogger on your company’s site, perhaps?
  1. The Journalist: This may be stating the obvious, but don’t overlook the importance of traditional PR and utilizing journalists to help deliver interesting, exclusive and timely stories. One thing to keep in mind here: an authentic, and mutually beneficial relationship goes a long way!
  1. The Connector: Everyone has met a connector and knows that there is nothing more valuable to this person than their own network. The best thing you can do here is make any new introductions to this influencer and continue to nurture the relationship.
  1. The Celebrity: Celebrities are promotional goldmines, in that they have a massive reach, but this usually comes with a massive cost. If you have a celebrity as your brand ambassador, reaching your audience just got a lot easier. Although the cost may be expensive, celebrities can also help attract other influencers to your brand.

Publicizing a brand, service or product is all about connecting with people and sharing conversations. As influencers become increasingly valuable to the visibility of a brand, there is a growing demand to find the right ones. It may not be as hard as you think; you probably already know an influencer and it may be the coworker sitting next to you!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.