Grabbing the media’s attention when it comes to health care news means employing strength, flexibility and endurance — all the elements of a vibrant, active and fit PR plan.
Durée & Company’s strength is seeing the opportunities for our clients’ news to translate across different sections, from front page news to a feature piece on trends.
Our team’s flexibility allows us to capitalize on our clients’ synergies, such as when we paired Optiwow’s glasses with the Great Glasses Play Day at the Patricia and Phillip Frost Museum of Science in Miami. The Miami Herald recognized the sheer cuteness of the partnership.
And finally, there is the endurance of the award-winning South Florida PR firm of Durée & Company. We start out strong and stay strong, working with special health event dates, collaborations, celebrations and ongoing creative opportunities.
Here are our Five Steps to PR Success with our health care clients: