We understand the franchisee/franchisor relationship and work to streamline open and clear communication between all parties to ensure the alignment of goals. Our team has in-depth experience developing programs surrounding co-op media relations and marketing, awards, trade shows, and franchisee-wide meetings. Franchisors need to communicate information to independent business owners across a broad network, so it’s imperative that an effective communications strategy is in place. Our team works to tailor succinct messaging and initiatives, taking into account any variations determined by the audience, market, geography, or the unique business needs of a particular franchisee.
Elevating Franchise Brands Through the Power of PR
MARKETING DIRECTOR, SEA TOW SERVICES INTERNATIONAL, INC.
“Durée & Company has been an invaluable agency partner to Sea Tow. The team is proactive, extremely responsive, and true professionals at their trade. Whether it’s crisis communications or a feel-good piece, they have exceeded our expectations at every turn. Not only has our earned media been taken to the next level, but they have been an absolute pleasure to work with along the way.”