Influencer relations is where public relations and social media interconnect. The communications and PR industries have evolved tremendously as a result of the power of social media. Influencers, play a major role in that evolution. Influencers have been a part of the marketing and branding game for years, but in the past powerful influencers almost always achieved celebrity status in some form such as athletes, models, or actors. Now, the game has changed.
Social media influencers are social media users and even “everyday people” who have a massive social reach, giving them the power to persuade others as a result of their specific industry credibility. In public relations, social media influencers are major players in creating buzz for brands.
According to a study by NeoReach, in 2018, companies who used influencer marketing got a 520% return on investment. Businesses are turning to influencer relations because of the interaction between their audience and the brand, making it less about advertising and more about engagement.
Selling the lifestyle is always the goal.
Brands should seek influencers whose followers fit the target demographic for the brand, who have a reputation that people trust, and whose posts are at least 60% content as opposed to brand representation or sales.
Our team has relationships with influencers far and wide, be it lifestyle, fashion, real estate, yachting, beauty, health & wellness, food or travel. From complimentary media dines to product launches, we’ve worked with a variety of micro- and macro-influencers who help shape the perception of a brand. We also know how to navigate paid influencer opportunities and can negotiate the best terms for your brand.
Influencers are unique and require different handling than traditional media. It’s never a one-size-fits-all approach. After all, it’s all about quality content that speaks to the demographic.
With an upfront strategy, let Durée & Company help foster these new relationships for your business or brand.