Durée Ross personally selects each member based on specific qualifications, experience, skill set, and the ability to work seamlessly as a unit. There’s one more prerequisite. Passion! Possessing the desire to be great, is the only way to achieve it for our clients.
Meet Our Team
President Durée Mellion Ross fell in love with public relations at the age of 19 during a fated college internship. Originally a double major in broadcast journalism and sociology at the University of Miami, she found her place in the world of PR.
Now an award-winning PR entrepreneur, Durée leads a talented team of media relations and marketing specialists in South Florida. The reach of her PR agency, Durée & Company, is global with clients who provide services and impact lives from South Florida to around the world.
Durée & Company specializes in providing public relations, media relations, marketing, brand management, community and social cause outreach, social media, advertising, campaign management, corporate communications, and consulting services for for-profit and non-profit companies.
LOCALLY GROWN, INTERNATIONALLY KNOWN
Born, raised and raising a family in South Florida, Durée maintains a headquarters in Fort Lauderdale and a satellite office in Aspen, Colorado. Durée & Company has a wide variety of clients, and the firm has joined the ranks of some of the nation’s most elite professional organizations.
Durée & Company is:
- A member of PR Boutiques International™ (PRBI), an international network of boutique PR firms
- Durée is a member of Forbes Agency Council, an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies.
- Durée is a published contributor to Forbes, the international business magazine.
ACTIVELY ENGAGED WITH HER COMMUNITY
Durée & Company builds its reputation, brand and impact through community service. Personally, Durée has devoted time and resources to missions she believes in. Her work for charitable causes has included, but is not limited to:
- Chair, Circle of Red 2012 Go Red for Women Broward County (Fla.) campaign
- Member, Broward Women’s Alliance, United Way of Broward County’s Envision United group and United Way of Broward County Women United
Her honors include being recognized by the Crohn's & Colitis Foundation at its 8th Annual Comedy Night in 2017. In 2016, she was a March of Dimes Women of Distinction honoree, and in 2013, Boys & Girls Clubs of Broward County named Durée one of 100 Outstanding Women of Broward County.
AWARDED BY HER INDUSTRY
Durée and Durée & Company have been celebrated within the PR and small business communities. Their most recent professional accolades include:
• 2017 American Business Awards, also known as The Stevie® Awards, Bronze winner for Women in Business in the Entrepreneur of the Year – Business Services – 10 or Less Employees Category
• 2017 Bulldog Stars of PR Silver Award, Small Agency of the Year (fewer than 50 employees) category
• 2016 PR News’ Top Women in PR
• 2016 Women of Distinction Award from March of Dimes
SHARING HER EXPERTISE
Beyond training her own team, Durée is in demand to present at various professional events and has served on a range of marketing panels. Some of her most noteworthy engagements include the South Florida Business Journal’s Bizwomen Mentoring Monday in Fort Lauderdale (2014–2017), the Women’s Success Summit IX, Miami (2014), and a recurring invitation to speak to students in the MBA program at FAU’s College of Business and at the University of Miami, her alma mater.
In addition, she volunteers her time and PR expertise to a number of non-profit organizations, including Debbie’s Dream Foundation: Curing Stomach Cancer, and MADD.
She is a published contributor to Inc. magazine, an American weekly magazine which publishes about small businesses and startups.
In 2018, Durée was invited to create and serve on the committee to establish Florida Atlantic University’s Women in Leadership program, which she did very successfully.
A SOLID FOUNDATION
Prior to establishing Durée and Company, Durée honed her skills with DindyCo PR & Marketing; Best Buddies International, a non-profit organization founded and operated by Anthony Kennedy Shriver; and Zynyx Marketing Communications, which became The Nixon Group and is now part of the GolinHarris family. Durée presently resides in Fort Lauderdale with her husband, son and daughter.
Previously, Chrissy oversaw the public relations and marketing efforts for the North American flagship property of Sofitel Luxury Hotels, located in Chicago. Working with this French-based, global hotel chain only deepened her love for all things fashion, travel and culture. Prior to that, Chrissy was part of the Chicago team of the national boutique agency Wagstaff Worldwide, where she managed a number of high profile hospitality accounts.
In her free time, Chrissy daydreams about foreign travel and has even booked some stellar trips! She also enjoys being outdoors, visiting with friends, baking and discovering new restaurants. Chrissy attended Loyola University Chicago, where she earned a Bachelor of Arts in in visual communications and marketing. She made certain to pursue a semester abroad in Rome, Italy, where she experienced la dolce vita firsthand. Today, she tries to live by this same philosophy and incorporate passion, gratitude and humor into her daily life.
Rachel began her career working with foodservice giants such as Dairy Queen and Olive Garden. Over the years, she has had the privilege to work alongside a number of high level brands, including Dunkin’ Donuts, Massage Envy spa, Valpak, Pearle Vision and Quaker Steak & Lube, to name a few. She has served as an account manager, senior account manager and account director with various South Florida PR firms.
Rachel holds a bachelor of arts in communication studies from Florida Atlantic University in Boca Raton.
Born and raised in Michigan, Rachel and her family traded the snow for sunshine and moved to South Florida after she graduated from high school. A resident of Coconut Creek, Rachel enjoys traveling, spending time with family and friends and exploring new restaurants throughout South Florida.
As an account manager at Durée & Company, Ana María oversees and directs media campaigns for the firm’s business, medical, real estate, legal and travel accounts, in addition to handling its Hispanic media outreach.
Ana María began her career at the Daily Business Review in 2002, where she had the opportunity to cover a variety of business, legal, real estate and international news. She also served as real estate researcher and was in charge of putting together the Deal of the Day column.
As a publicist, she has worked for the past seven years with some of the most respected names in the real estate, business and hospitality industries in South Florida. Most recently, she was the director of the Latin America division at a leading public relations and marketing firm in Miami, where she managed the development and implementation of the firm’s communication strategies for clients with businesses in Latin America and the Caribbean.
Born in Colombia and raised in Switzerland, Dominican Republic, and Venezuela, Ana María is bilingual in English and Spanish and speaks conversational French. She graduated cum laude with a bachelor’s degree in communication from the University of Miami. She currently lives in Aventura with her husband and son.
Most recently, Jenna served as the development and family support manager for Cure SMA, which leads the way to a world without spinal muscular atrophy, the No. 1 genetic cause of death for infants, in Fort Lauderdale. She has also worked as the events & communications manager for Debbie’s Dream Foundation: Curing Stomach Cancer in Davie since 2012.
Previously, she was the development director for the Greater Boca Raton Chamber of Commerce Education Foundation in Boca Raton. Before that time, she worked as a receptionist/administrative assistance at McGraw-Hill Financial in New York City. After graduating from college, she began her career as a community affairs/special events intern with the City of Boca Raton Recreation Services.
In 2016, Jenna was named a Social Media Up & Comer, Nonprofit category, by South Florida Business & Wealth magazine.
She holds a bachelor of science in event management and a minor in communications from Florida State University in Tallahassee.
A resident of Boca Raton, Jenna enjoys traveling, volunteering for various nonprofits, and hosting parties for any occasion for which she can find an excuse.
Jennifer has been writing for numerous industries, including hospitality, travel & tourism, digital marketing, culture, non-profit, medical, health & wellness, real estate and education, since 2004.
Prior to that time, she served as corporate communications manager at Boca Raton Resort & Club in Boca Raton, Florida. There, she oversaw production of the monthly Premier Club magazine Boca Club Life, wrote extensive public relations and marketing materials, and worked with international, national and local media.
From 1994-98, Jennifer worked for Cunard cruise line, owner of the legendary QE2 ocean liner and luxury cruise ships, as an onboard public relations liaison and daily newsletter editor. During this time, she traveled around the world, visiting and experiencing approximately 60 countries.
Jennifer holds a Bachelor of Journalism degree from the University of Missouri – Columbia School of Journalism.
She currently resides in Palm Beach County, Florida with her husband and two children.
She began working in event production at a boutique events company in Fort Lauderdale, where she assisted in planning grand openings, press conferences, galas, and boat show events. She then worked for an event venue in downtown Orlando, where she managed the execution of various events.
Caroline joined the Durée & Company team in September 2015 and is excited to learn and grow in the public relations industry.
She graduated summa cum laude from the University of Central Florida in Orlando with a bachelor’s degree in event management. In her free time, she enjoys playing tennis, going to the beach, and spending time with family and friends.
Abbie brings over five years of both in-house and agency experience to the team, and has worked with lifestyle, hospitality, beauty and fashion brands.
Born and raised in South Florida, Abbie longed to move back to the beach after pursuing her Bachelor of Arts in communication from Florida State University. While at FSU, Abbie was a member of Zeta Tau Alpha Sorority and Phi Theta Kappa Honor Society.
In her free time, Abbie enjoys spending time with family and friends, traveling, going to the beach and concerts, and watching the FSU Seminoles.
Samantha developed a passion for the public relations, marketing and special events industry when she worked at Narcissus, a women’s boutique in Tallahassee. There, she coordinated social media and assisted with the planning, staffing and management of various special events.
She is a graduate of Florida State University in Tallahassee, where she earned a Bachelor of Science in marketing and real estate. While at FSU, she was a majorette leader, and traveled to various bowl games and a national championship. She was also a member of the American Marketing Association, as well as Zeta Tau Alpha. In addition, she was a dancer with Dance Marathon, which raised over $1 million for Children’s Miracle Network Hospitals.
In her free time, Samantha enjoys twirling baton, going to the beach, and attending football games on the weekends. She currently resides in Wellington, Florida.
Jackie’s passion for commercial real estate began in 2006 when she joined Building Owners and Managers (BOMA) while working for a South Florida boutique marketing agency. Through BOMA, she developed a clear vision of how the management of commercial real estate property contributes to the asset value. Also since 2006, she has served on The Outstanding Building of the Year® (TOBY) Awards committee, which organizes the competition and awards gala event that honors excellence in commercial building management.
She later served in a dual marketing/property management position at Duke Realty, repositioning The Shops at Pembroke Gardens in Pembroke Pines, Florida. There, she successfully created and implemented an integrated marketing program branding the shopping center as a sophisticated entertainment destination. The program addressed customer, tenant, and community relations while coordinating efforts of over 70 retail and dining establishments and included television, print, web, strategic alliances, social media, and special events with a goal of increasing traffic and generating sales. It was through Jackie’s experience with The Shops at Pembroke Gardens that she began working with Durée & Company.
Jackie currently resides in Fort Lauderdale with her husband and two sons.
Gaby developed a passion for public relations at a young age, while watching her favorite actors and musicians on TV and social media. She loved learning about the ins and outs of the entertainment industry, especially the publicity aspect.
She holds a bachelor’s degree in public relations from the University of Florida in Gainesville in 2017. At UF, she was a member of Kappa Alpha Theta. In her free time, she enjoys shopping, watching Netflix and hanging out with friends and family.