In the ever-changing online world where everyone has a voice, it can be hard to make your brand stand out from the noise. Brand identity and recognition are essential to the success of your business. But, what good is stellar branding if people can’t find you?
At Durée & Company, we know and leverage the power of blogs and owned content as part of our clients’ digital footprint. Blogs not only allow companies to create shareable content that points to them as the authoritative voice in their industry, but also improve Search Engine Optimization (SEO) to drive traffic to their website. Blogging can be integrated into a brand’s existing content strategy, generate leads to a website and support offline marketing efforts.
Without a doubt, content is king when it comes to digital communications. With a defined purpose and set of values to share with your clients or consumers, your blog should produce as much versatile “snackable content” as possible. Blog posts should have a regular schedule, whether it’s once a week, once every other week, or once a month, and should include intriguing visuals, imagery, and videos.
Our team knows how to analyze data on the back end of your website. We can dig deep into where people are finding you, and can even see which words people are searching to get to you. We will give you the tools and guidance to help you optimize your blog posts, making your website more visible to people who are entering keywords related to your product or service through search engines like Google.
At Durée & Company, we offer best practices for writing a blog to get the most bang and right attention to your company. Want to start blogging but aren’t sure where to start? The Dynamos can assist with your blog strategy, topic ideas, keyword research, writing compelling messaging to your audience, producing SEO rich body text, crafting enticing meta descriptions, and more.
Let’s get started.