What does it mean to harness the power of social media?


AFP TEN STAR 2012 LogoThere is so much activity on the web now that people who are busy posting, tweeting and blogging rarely have an opportunity to pause and take in the big online picture.

Believe me, I know. I’m one of them. Each of my clients requires daily feeds to the many channels that might reach existing customers, new audiences or just interested readers. But with all this action, am I really harnessing the power of social media and what does that mean anyway?

As part of the Association of Fundraising Professionals (AFP)’s three-part workshop on “The Curated Experience: Engaging Your Constituents Through Technology,” I join S. Slade Sundar of Forte Interactive and Jonathon Brownfield of On the Ball, on a panel as we talk about wrapping our schedules and minds around social media’s opportunities.

In my humble opinion, harnessing the power of social media means talking to people the way they want to be talked to and encouraging them to act on the information you provide them. While some prefer the quick bites of Twitter, others like the interactivity of Facebook. With today’s options, audiences can choose how they receive their daily data, so you want to customize your message to their methods. If you’re curious to know more, I’m officially inviting you to the fun.

In addition to offering half-day seminars on websites, AFP does some other pretty wonderful things, supporting the ever-growing industry of fundraising in South Florida. Since so much of my business is tied to raising funds for worthwhile causes, I show my support by helping AFP promote its 26th Annual National Philanthropy Day Awards Luncheon, which will be held Nov. 13 at the Signature Grand.

This is the second year Durée & Company has lent a helping hand, so I hope you’ll join us in celebrating the people and nonprofits that do so much for so many.