Tag Archives: branding

Launching a New Brand in the Marketplace


dfp_7775The planning of a new product launch is always exciting and lucky for us, we’re currently in the middle of new openings for a number of clients. While there is a great amount of anticipation, it’s our job to make sure our clients come out of the gates without any problems. We at Fort Lauderdale PR firm Durée & Company have put together a list of the five main steps to successfully launch a brand, concept or product in the marketplace.

  1. Identify the Audience – This is the first crucial step in the process. All internal and external audiences need to be identified. This can be everyone from an internal board of directors and employees to partners, vendors, media and the greater community. Different audiences may require a different approach.
  2. Develop a Brand Story and Launch Idea – Once the audience has been identified, think about how to tell the brand story in a way that will engage audiences and demonstrate value. The message needs to be for and about the target audiences and the value your brand brings to them. It’s best to develop a single idea that can carry through all launch communications, but be customized for target audiences and platforms.
  3. Design a Communication Plan for Each Audience – With the target audience and priorities clearly defined and the brand story and launch idea in hand, it’s time to plan out the launch campaigns for each audience. Each audience should have its own communications plan with release dates to ensure adequate time to create all communications. The deliverables may include writing formal press releases and position statements, designing email e-blasts, writing social media posts – everything that has been outlined in the detailed communication plan for each audience.
  4. Prepare All Brand Touchpoints – Before you can introduce your brand, concept or product to the world, all the marketing communications, sales materials, print and digital templates, signage, press kit materials, promotional and outreach materials and more – everything that is needed to communicate internally and externally at every brand touchpoint – needs to be finalized.
  5. Timing is everything! – Based on the communication plan for each target audience, plot out all launch deliverables on a single launch timeline – including every step of the communication process for each audience and the exact communications being delivered. Remember, brand rollout campaigns have lots of moving pieces, and many components of public relations require significant lead time. Rollout planning should begin at the very early stages of the rebranding process so there is enough time both to strategize and execute.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Five Facts about Durée & Company’s Fort Lauderdale Headquarters


For Public Relations agency Durée & Company, it has been a year of many key milestones. This year not only marks our 18th anniversary, it’s also the fifth anniversary of our Fort Lauderdale office. In honor of these significant achievements, the D&Co Dynamos are sharing five facts about our South Florida headquarters.

  1. Our office was designed by nationally renowned interior designer Eloise Kubli at Collective Construction & Design, Inc. Eloise brought the D&Co brand into our spaces and matched it to our fashion sense while keeping it functional.
  2. While it’s great fun to decorate and design your “home away from home,” it’s even more fun to win an award for exercising your imagination and creativity! Our office suite won an American Society of Interior Designers Florida South Chapter’s Design Excellence Awards in 2013. 
  3. As our D&Co dream team grew, so did our offices! We took over the suite next door two years after moving in. Did you know that Durée herself knocked down the wall between the two spaces?
  4. Art is an important part of our office and the first piece of art
    you see upon entering is very special! Durée Ross purchased this limited-edition pink Snoopy while visiting the Aspen office. The artist is Tom Everhart, the only person authorized by comic artist
    Charles Schultz to paint Peanuts comic strips! Nothing like a pink Snoopy to greet you as you come in! 
  5. Our workspace was most recently named a finalist in the South Florida Business Journal’s Coolest Offices contest! Hundreds of office photos were submitted in 2017 and we’re proud to have been featured!

We invite you to drop by for a visit and see it for yourself!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

 

#ThinkPink With Durée & Company On National Pink Day


Duree-&-Company-Logo-122014Perhaps our logo and website didn’t give it away, but at award-winning South Florida PR firm Durée & Company, we really like pink! Today, Tuesday, June 23, is National Pink Day, so it’s a pink power type of day at the office with pink heels, pink nails, pink pouts and maybe even a few pink cupcakes.

In honor of National Pink Day, we share with you our favorite pink items:

  1. Razzberritinis, Flirtinis and Sparkling Raspberry Drop Cocktails from BRIO Tuscan Grille & BRAVO! Cucina Italiana: We work hard and we like to play hard, so after a long day of meetings, events and emailing, we like to kick back with our favorite pink drinks.
  2. Pink EOS lip balms: We love our Durée & Company EOS lip balms – available in strawberry and pomegranate flavors.
  3. Pink sunsets: We feel so lucky to live in beautiful South Florida. A great way to celebrate our natural surroundings is with a leisurely stroll in the Riverwalk Arts & Entertainment District – it’s the perfect setting for glorious pink and orange sunsets.
  4. ImageHandler-3.ashxPink sunglasses: We fell in love at first sight with these heart-shaped sunglasses from Optiwow and we know you will too!
  5. Pantone #212 PC. We’re in PR – and we’re all about the branding and consistency. We heart Pantone #212 PC (a gorgeous shade on pink on the Pantone® color guide)!