Tag Archives: unique holidays

Why Not Celebrate Every Day? Take Advantage of Hashtag Holidays.


national lasagna dayTime to brush up on your Italian! National Lasagna Day ­is coming up on July 29. This is the perfect opportunity to celebrate your Italian heritage, indulge in carbs or just treat yourself to a night out at one of you favorite Italian restaurants. Two of our favorites, BRAVO! Cucina Italiana and BRIO Tuscan Grille, will be celebrating early with specials July 26 and 27, respectively. At both restaurants, guests can indulge in a half-price entrée of Mama’s Lasagna Bolognese!

#NationalLasagnaDay is what we call a hashtag holiday. These days are celebrated on social media and have a variety of purposes, from spreading awareness and promoting causes to celebrating quirks and just having fun. Hashtag holidays often become a trending topic on social media outlets and quickly gain momentum.

In honor of #NationalLasagnaDay, and all other hashtag holidays, the D&Co Dynamos at Fort Lauderdale public relations firm Durée & Company would like to share our best tips and tricks to make the most of these public relations opportunities.

  • Plan Ahead – Don’t jump on the bandwagon last minute once a hashtag holiday gains popularity. In order to make the most out of it, you should start promoting and teasing to the holiday a couple weeks in advance at least, both on social media and other avenues.
  • Don’t Overdo It – Pick and choose your hashtag holidays carefully. Stick to days that are fun, relevant to your client or business and will appeal to the customers in your area. If every day is a holiday, the novelty will be lost.
  • Branch Out – Use hashtag holidays as a reason to reach out to new clients or form mutually-beneficial relationships between businesses. Hashtag holiday events and specials are a great way to extend your reach into other markets.

This is one of the many ways social media works its way into public relations. Hashtag holidays are a new and fun way to get the word out about your event or business. Take advantage of every opportunity, and happy #holidays!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

D&Co Team Divulges on our Favorite Books for Book Lovers Day!


At Fort Lauderdale-based public relations firm Durée & Company, reading and writing isn’t just a job requirement, it’s something we love to do in our free time! With today being National Book Lovers Day, we started thinking about our favorite books and sharing recommendations with each other. So what are we reading? Here are some of the D&Co team favorites.

book day image v2

  • Durée:  “AP Stylebook” by Norm Goldstein and Associated Press, the insiders guide for every publicist. (Hey, what can we say? We live by this book!)
  • Richard: The Merriam-Webster Thesaurus by Merriam-Webster, because his goal is to never be at a loss for words.
  • Chrissy: “Quiet” by Susan Cain, a fascinating look at the world of introverts in an extroverted world.
  • Sue: “When Breath Becomes Air” by Paul Kalanithi, a compelling look at a neurosurgeon’s transformation from a doctor to a patient struggling to survive.
  • Caroline: “How to Win Friends and Influence People” by Dale Carnegie, a classic read on how to communicate with different types of people and increase influence.
  • Brooke: “The Glass Castle” by Jeannette Walls, a memoir of a determined girl carving out a prosperous life of her own against all odds.
  • Andrea: “The Circle” by Dave Eggers, an exploration of our society and our connectedness to electronic devices. (Sound familiar to anyone?)
  • Alisha: “#GirlBoss” by Sophia Amoruso, the inspiring tale of a dumpster diver turned fashion mogul who transforms her life into a $250 million-plus fashion retail company.
  • Samantha: “Me Before You” by Jojo Moyes, the story of an ordinary girl and an extraordinary man and a timeless tale of their love. (She liked the movie too!)
  • Jennifer: “The Five People You Meet in Heaven” by Mitch Albom, an account of one man’s journey in the afterlife.
  • Ana Maria: “Sophie’s World” by Jostein Gaarder, a teenage girl’s induction to philosophical thinking and the history of philosophy.

Now, let us know your recommendations!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

The Power of Pink! D&Co Celebrates National Pink Day


If you couldn’t tell, Fort Lauderdale-based public relations firm Durée & Company really likes the color pink! From our logo to the bubbly pink champagne in our office, we can’t get enough. With today being National Pink Day, we started thinking about what our favorite pink items are. This day is set aside for the color pink and all it represents. After sharing with each other, we decided to share with you! So, in honor of our favorite color, here are the D&Co team’s favorite pink items:

  • duree & company national pink dayDurée – Pink champagne – Work hard, play hard! She loves popping a glass of her favorite bubbly drink after a long day of events, meetings, and pitching.
  • Richard – Pink high top tennis shoes – He loves their style, comfort, and ease.
  • Sue – Pink Roses – She adores the pink roses in the office, as they always spruce things up.
  • Chrissy – Pink handbag – A great color for a go-to summer purse.
  • Andrea – Pink business card holder – The perfect accessory to jazz up her desk.
  • Caroline – Pink lemonade – Especially on a hot summer day, there’s nothing better than a refreshing glass of pink lemonade.
  • Brooke – Pink cotton candy – She loves the simplicity of a yummy fluff of cotton candy.
  • Alisha – Pink D&Co EOS lip balms – The perfect lip solution in this hot summer sun.
  • Samantha – Strawberry acai refresher – Her favorite mid-day pick-me-up!

What is your favorite pink item?!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.