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Inspiration

D&Co Team Divulges on our Favorite Books for Book Lovers Day!

By August 9, 2016May 23rd, 2018No Comments

At Fort Lauderdale-based public relations firm Durée & Company, reading and writing isn’t just a job requirement, it’s something we love to do in our free time! With today being National Book Lovers Day, we started thinking about our favorite books and sharing recommendations with each other. So what are we reading? Here are some of the D&Co team favorites.

book day image v2

  • Durée:  “AP Stylebook” by Norm Goldstein and Associated Press, the insiders guide for every publicist. (Hey, what can we say? We live by this book!)
  • Richard: The Merriam-Webster Thesaurus by Merriam-Webster, because his goal is to never be at a loss for words.
  • Chrissy: “Quiet” by Susan Cain, a fascinating look at the world of introverts in an extroverted world.
  • Sue: “When Breath Becomes Air” by Paul Kalanithi, a compelling look at a neurosurgeon’s transformation from a doctor to a patient struggling to survive.
  • Caroline: “How to Win Friends and Influence People” by Dale Carnegie, a classic read on how to communicate with different types of people and increase influence.
  • Brooke: “The Glass Castle” by Jeannette Walls, a memoir of a determined girl carving out a prosperous life of her own against all odds.
  • Andrea: “The Circle” by Dave Eggers, an exploration of our society and our connectedness to electronic devices. (Sound familiar to anyone?)
  • Alisha: “#GirlBoss” by Sophia Amoruso, the inspiring tale of a dumpster diver turned fashion mogul who transforms her life into a $250 million-plus fashion retail company.
  • Samantha: “Me Before You” by Jojo Moyes, the story of an ordinary girl and an extraordinary man and a timeless tale of their love. (She liked the movie too!)
  • Jennifer: “The Five People You Meet in Heaven” by Mitch Albom, an account of one man’s journey in the afterlife.
  • Ana Maria: “Sophie’s World” by Jostein Gaarder, a teenage girl’s induction to philosophical thinking and the history of philosophy.

Now, let us know your recommendations!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!