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D&Co is Going MADD for “Mock-Tails”!

By January 26, 2016October 3rd, 2018No Comments
walk like madd 5k wrap party

MADD Wrap PartyOne of the best parts about working with a diverse group of clients is getting the chance to support a variety of meaningful causes. At award-winning PR firm Durée & Company, we take pride in knowing that our clients continue to make an impact on the community.

Tomorrow, Jan. 27, we are joining MADD (Mothers Against Drunk Driving) Broward County for a kick-off party for the upcoming Walk Like MADD & MADD Dash Fort Lauderdale 5K presented by ADT brought to you by Ultimate Software. Delicious bites from BRIO Tuscan Grille and ice cream from Artica will be served, and because of MADD’s commitment to safe driving, LaCroix will be serving up special “mock-tails.” Keynote speaker Steven Benvenisti, a partner at the law firm of Davis, Saperstein & Salomon, P.C., will share his inspirational story.

Mark your calendars! The 6th annual Walk Like MADD & MADD Dash 5K presented by ADT brought to you by Ultimate Software will take place on Sunday, April 24 at Huizenga Plaza in Fort Lauderdale. This year, more than 2,000 walkers or runners are expected to participate. To be a part of this powerful movement to end drunk driving, sign up here.

Tomorrow’s kick-off party begins at 6 p.m. at Artserve, located off Sunrise Blvd. near Federal Highway. Purchase tickets here. We hope to see you tomorrow and in April for the walk/run!MADD Kick Off 2016

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!