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Cool and Collected in Crises: Durée Ross is Honored with 2023 PRNEWS People of the Year Award

By September 27, 2023No Comments

No crisis can stop Durée & Company, Inc.’s President and Founder Durée Ross from helping clients achieve success. A testament to this is her recent win of the 2023 PRNEWS People of the Year national awards in The Crisis Managers category.

This award recognizes standout communicators nationwide who have led overall communications efforts during a crisis, have proven their ability to protect an organization’s reputation and stay on message during a crisis. Guided by Ross’ expertise in crisis communication and deep knowledge of the media landscape, Durée & Company – an award-winning full-service Fort Lauderdale and Aspen public relations and marketing firm – works with its clients to ensure successful outcomes and media placements through carefully tailored pitches and meaningful storytelling. It’s a concerted team effort that pulls from expertise across a variety of industries.

Durée & Company’s handling of crises doesn’t go unnoticed. Beyond our recent 2023 PRNEWS recognition, our meticulous work with client Sea Tow during Hurricane Ian has garnered multiple accolades. Our strategic approach with Sea Tow, particularly in navigating the aftermath of Hurricane Ian, was celebrated with the Bulldog Bronze Award for outstanding crisis communication. Further testament to our excellence in crisis management and communication for this campaign, we also received an Honorable Mention in the Public Relations Campaign category at the Marine Marketers of America’s 2022 Neptune Awards. The agency also recently won a Cannabis Marketing Association Seven Award for “Best Use of PR,” and was named a “Best of Fort Lauderdale Top PR Agency” by Fort Lauderdale magazine.

These recognitions amplify our commitment to clear communication during unpredictable times, underscoring the vital role it plays in safety and responsiveness. As we reflect on our achievements, we’re reminded of the significance of swift and strategic crisis management in the face of adversity.

We are honored by this PRNEWS People of the Year Award that recognizes the innovative and inspiring professionals making a quantifiable impact on their organizations and the communications industry at large. We are equally grateful to be among the impressive roster of powerful PR players including leaders and up-and-comers who are challenging assumptions, pushing boundaries and embracing the seemingly impossible to create winning campaigns.

Looking for reputation management and crisis communication for your company? Learn more about the services we provide to protect and preserve your brand in times of need by calling 954.723.9350 or emailing us at

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is the proud recipient of four notable 2023 awards: Bulldog PR Bronze Level for “Best Crisis Management,” Cannabis Marketing Association Seven Award for “Best Use of PR,” Fort Lauderdale magazine “Best of Fort Lauderdale Top PR Agency” and PR News’ People of the Year Award. Durée & Company is a member of PR Boutiques International™ (PRBI), an elite organization of global public relations professionals. To learn more, call 954-723-9350; go to; or Join the social conversation and follow Durée & Company on FacebookInstagramX (formerly known as Twitter)YouTube and LinkedIn at @DureeCoPR.

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