What Makes a Good Client?


what makes good client

Having been in business for 17 years, we at Fort Lauderdale public relations firm Durée & Company know what makes a good client. We know who we want to work with, and who … well … might be better off somewhere else. In order to provide the best possible services to our clients, we have found that the following characteristics make a superb client:

  • Having a realistic expectation of what PR is and what it can do for their business. These clients collaboratively work with us, and provide open, advance communication.
  • Understanding that they cannot control the media. Editorial is free, so clients cannot review an article draft. Plus, sometimes, media won’t provide us with questions in advance of an interview.
  • Knowing that it is imperative to accept positive editorial opportunities. By doing this, they enhance your reputation — and ours — among the media.
  • Letting us know what their short-term and long-term goals are.

There are many reasons we have been around for 17 years, and one of them is that we know a great client when we see one. We know that a client who works with us, and lets us do what we do best — public relations & social media, marketing & advertising, special events, and radio promotions & outreach — will obtain stellar results.

If you are in need of any of these services and would like to work collaboratively to achieve great things, come meet with us. Let’s see if we are a match.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.