Tag Archives: Pitching

Boosting Pitches with Third-Party Research


Internet search engines filter through an infinite amount of information every second, and that number continues to grow each day. Information is always right at our fingertips, whether it’s by smartphone or laptop, and at times it’s hard to determine what information is credible. At Fort Lauderdale PR firm Durée & Company, we pitch out newsworthy information on behalf of our clients and understand how difficult it can be to stand out among the competition. Oftentimes pitches get swallowed up by the sea of information available online.

However, including information from recognizable sources may prevent your pitch from drowning. Third-party research helps boost pitches by increasing credibility and adding value to a pitch that, in many ways, is very similar to others of its kind. For example, reputable universities conduct studies that are essential in backing up claims and convincing recipients of the validity of your pitch. Media outlets are often skeptical of the information they receive and will not accept any claims without justification. Including information from sources with which they are familiar will decrease the likelihood of your pitch being tossed aside with no more than a glance.

Public relations is all about connections, and reaching out to sources who have the potential to share information will only expand your network and benefit your business. When deciding which sources to pull from or reach out to, make sure to do your own research before deciding – remember, not everyone with a website is an expert. Official outlets, such as universities and reputable companies, tend to be the best choices.

Third-party information is incredibly valuable, but don’t forget to incorporate your own expertise as well. Using sources is all about adding value, not just repeating information people can easily find elsewhere.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Ready, Set, Pitch! How to Make Your Pitches Stand Out


Journalists receive hundreds of pitches in any given week, so what should you say to make sure you get noticed instead of ignored? That’s why we are here!

  • Personalize – Take the time to research who you are pitching. Know their beats, how to spell their name correctly – you’d be surprised how important this is to some journalists – and for which outlets they write. It always helps to read previously written articles to get an idea of their writing style and topics they cover.
  • Short and Sweet – Keep your “love note” about what you’re pitching concise. As we previously mentioned, some journalists receive hundreds of pitches each week and will be turned off if they open a pitch that’s too long.
  • Catchy Subject Line – This is key to making your pitch stand out. You need to catch the journalist’s attention right off the bat to ensure they don’t pass by your pitch without even reading it.
  • Be Excited – Get excited about what you’re pitching! Let the person you’re emailing feel the passion behind your pitch – sell it to them.

Even with these tips, don’t forget to always follow up. Many journalists will thank you for following up because your pitch fell off their radar or they were preoccupied writing another piece. With this advice, you’re ready to go. Happy pitching!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.