The true advantage of doing business in Fort Lauderdale


fort-lauderdale

When you think of the advantages of working in Fort Lauderdale, the words that come to mind are typically, weather, warm, and sunny. Yes, variations on a theme, aren’t they?

But when I think of working and growing my business in Fort Lauderdale, I think of

  • a centrally located region between the traditional elegance of Palm Beach County and the global glitz of Miami-Dade
  • a hub of individuals who have personal, professional and academic ties to the area and are active, educated and involved
  • a diverse collection of experts who bring their cultural ties to the city, making it a true melting pot of perspectives

Thirteen years ago, I started my firm here before I was married and had my two children, and it is has been a phenomenal decision. Durée & Company has benefited from doing business in Fort Lauderdale, and my company is not alone.

According to a recent Sun-Sentinel article, the city is ranked 14th in firm growth of women-owned businesses. Durée & Company is among the nearly 230,000 other women-owned firms in the Fort Lauderdale-Miami metro area. I guess others have discovered what I’ve always known – yes, the weather is great – but the business opportunities are even better.