Weddings are magical events, and bridal consultants can help to create that magic without a hitch. From the magnificence of the wedding processional to the stunning beauty of the flowers, consultants can ensure that each and every detail of the special day is absolutely perfect. They think for the bride, while sheâ€™s thinking about everything else.
But wedding professionals need help too, specifically regarding how to best market themselves and showcase the magic they create. This is why I’m giving them tips on how to market their services at the June 12 Association of Bridal Consultants South Florida LNG Lunch & Learn Series.
My presentation, “Five Ways Their “Big Day” Can Build Your Brand,” focuses on the opportunities pros need to play up in order to stand out. For example, in wedding terms, I consider photography to be as important in marketing as the maid of honor is in a ceremony. Imagery plays a critical role in helping to maximize any marketing or PR effort; almost every element of a wedding is visual – from the party favors to the bridal gown.
Even if you are the florist, makeup artist or DJ, photos of your work should be as vibrant, professional and numerous as the wedding photographer’s. So if you’re not investing in quality pictures, start now.
I’m full of advice. Just ask me. I’ll be at Buca di Beppo Italian Restaurant in Davie (site of many bridal occasions, I’m sure) from 11:30 a.m.- 2 p.m. I now pronounce you officially invited.