For Facebook, Content is King!


facebook content is kingWhen it comes to social media, content is everything! But what kind of content is best? A big part of our job at Fort Lauderdale based public relations firm Durée & Company is posting unique and engaging content and monitoring our clients’ social media channels. Therefore, it’s very important for us to stay updated with useful tips and tools to ensure that what we’re posting is productive. When we came across this recent article from Post Planner we knew we had to share this useful advice that basically eliminates writer’s block when it comes to creating content for social media, particularly Facebook. Here are some great takeaways, courtesy of Post Planner:

  1. Utilize the Facebook insights menu. Take a look at the top performing pages and make a list to monitor your competition. Make note of their trends that are gaining the most traction.
  1. Make use of the resources available to find Facebook content. Quora aides in asking yourself questions that your audience would ask and from there generates posts from your answers. Buzzsumo is another great site that allows for a keyword search that pertains to your project. This will generate the top articles that people are reading based off of those keywords. You can then share this popular content to pick up more traction.
  1. Sharing is caring! Follow industry blogs and publications and subscribe to newsletters to easily receive shareable content.
  1. Connect with influencers in your niche. We recently blogged about influencers and how important it is to Identify them and share relevant content to engage and build relationships.
  1. Follow relevant and trending hashtags and trends. Look at what’s trending for the day – could you create relevant content from that?
  1. Repurpose your own successful content. Pick your top performing blog posts and repurpose them into new media and share with your Facebook audience

These are just a few of the great tips on the internet to show you how to post relevant and exciting content on your social media channels. What will you post today?

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Our Talented Public Relations Team, One Fun Fact at a Time!


durée and company public relationsAt Fort Lauderdale-based public relations firm Durée & Company, we work hard and play hard! And while we as publicists maintain busy work schedules, we always make sure we are saving time for a little fun. In the spirit of fun, we thought we would share some fun facts about each member of the Durée & Company team. Ready to get to know the Dynamos?

Durée – “My first job was at the world-famous Epicure market in Miami Beach at age 14. My grandparents would come visit and they were the best tippers!”

Sue – “I cycle long distances every weekend. My two favorite rides are taking a round trip from Cooper City to Hallandale Beach which is about 36 miles and a one-way ride along A1A from Fort Lauderdale Beach to Palm Beach to take the Metrorail back, 50+ miles.” 

Chrissy – “I am obsessed with Scrabble! I play almost every night on my iPad, and yes, qi, qat and qis are words!”

Ana Maria – I have lived in five different countries: one country in Europe, two countries in South America, one country in the Caribbean and then the U.S.”

Jennifer – “I have been around the world four times!”

Andrea – “I’m a Leap Year Baby!”

Caroline – “I’m related to Jim Morrison from The Doors. He’s my grandma’s first cousin – her maiden name is Morrison.”

Brooke & Samantha: “We twirled baton together for three years at FSU, where we got to twirl for FSU’s 2013 National Champion football team!”

Elana – “I am a sucker for reality television and a die-hard Bachelor and Bachelorette fan! When I was little on a family vacation in Vail, Colorado during the season with Trista and Ryan, I made my dad take me to the fire station so I could meet Ryan.”

Our unique fun facts and different personalities are part of what makes us a diverse and successful team here at Durée & Company. What’s your fun-fact?!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Meet the Five Types of Influencers


social media influencersYou’ve probably heard the word ‘influencer’ a lot lately. Sounds like an important title, right? So who exactly is an influencer and how do they factor into the world of public relations? An influencer is someone who has the ability to influence or affect the opinions of other. At Fort Lauderdale PR firm Durée & Company, we understand that a successful PR campaign is one that casts a wide net and captures the audience’s attention in unique and captivating ways. But there is also an art to capturing attention, and finding the right influencer can often aid in this process.

Below, we’ve listed six main types of influencers, including how to best engage with them and get them to impact your business. In order to do that, you need to understand who they are and what they care about.

  1. The Walking Brand: For this type of influencer, reputation is everything and their name is often their equity. This can be a blogger or a business owner. If you can find a way to enhance this influencer’s personal brand, they will likely return the favor.
  1. The Industry Insider: This is someone who is constantly engaging in a given industry. This could even be one of your own employees! Employees can serve as strong influencers to your customers and are often experts on a particular product, brand or service.
  1. The Authority: One of the most valuable influencers, the Authority, can’t be bought! They’re interested in substance that brings value to their audience, so you will need to find ways to showcase their expertise. A guest blogger on your company’s site, perhaps?
  1. The Journalist: This may be stating the obvious, but don’t overlook the importance of traditional PR and utilizing journalists to help deliver interesting, exclusive and timely stories. One thing to keep in mind here: an authentic, and mutually beneficial relationship goes a long way!
  1. The Connector: Everyone has met a connector and knows that there is nothing more valuable to this person than their own network. The best thing you can do here is make any new introductions to this influencer and continue to nurture the relationship.
  1. The Celebrity: Celebrities are promotional goldmines, in that they have a massive reach, but this usually comes with a massive cost. If you have a celebrity as your brand ambassador, reaching your audience just got a lot easier. Although the cost may be expensive, celebrities can also help attract other influencers to your brand.

Publicizing a brand, service or product is all about connecting with people and sharing conversations. As influencers become increasingly valuable to the visibility of a brand, there is a growing demand to find the right ones. It may not be as hard as you think; you probably already know an influencer and it may be the coworker sitting next to you!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.