PR Pro Durée Ross to be Honored on Oct. 19 at Crohn’s & Colitis Foundation’s 8th Annual Comedy Night


Fort Lauderdale public relations firm Durée & Company prides itself in supporting various non-profit organizations.  It’s an extremely rewarding feeling to know that our contributions in the community can help serve non-profit organizations in a positive way. This year, Duree & Company is proud to announce that we are a sponsor of the Crohn’s & Colitis Foundation South Florida Chapter’s 8th annual Comedy Night. We are thrilled with yet another opportunity to further serve our community and contribute to a good cause.

During an evening of laughs for a good cause, our very own Durée Ross will be honored! The fearless founder and leader of Fort Lauderdale PR firm Durée & Company will be recognized for her dedication and commitment to the Foundation as well as the many other South Florida charities she supports.

Durée is delighted to be a part of the Comedy Night on Thursday, Oct. 19, which will raise funds to support the Crohn’s & Colitis Foundation’s ongoing efforts toward finding a cure for digestive diseases and improving the lives of the 1.6 million children and adults suffering from them. Renowned comedian Nery Saenz will open for acclaimed funnyman Mark Schiff — both who will draw smiles and raise funds at the event.

Be sure to join us Thursday, Oct. 19 at 6 p.m. at the Seminole Casino Coconut Creek, 5550 NW 40th St., Coconut Creek. All guests will enjoy complimentary wine and beer, a Tito’s Handmade Vodka signature drink, and an array of appetizers.

VIP and general admission tickets are available here. For more information, or to sponsor this laugh-filled event, contact Jennifer McCorvey at (561) 218-2929 or jmccorvey@crohnscolitisfoundation.org.

 About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

 

Be Kind to Editors & Writers Month


September is “Be Kind to Editors & Writers Month,” and the Dynamos at Fort Lauderdale PR firm Durée & Company have always noted the importance of creating and fostering good relationships with journalists. Establishing these relationships isn’t always easy, but when nurtured with care, they can not only bring positive media coverage for your clients, but also life-long friendships.  Here is how we create and maintain relationships with the media:

  • Be Yourself: Editors and journalists like to talk to real people. They are people too, so don’t be robotic in your correspondence with them. Check them out on social media, compliment their work, and show some of your personality when communicating, whether it be through email or phone. The best way to build a genuine and long-lasting relationship with editors and writers is by being your true self.
  • Be Patient: Relationships aren’t built overnight, so don’t expect media-PR relationships to develop the first time you reach out. Media relationships are like dating, they take time to nurture and develop.
  • Relevancy: With your relationship in place, it may seem like you can send pitches or tips about anything your clients are doing, but that’s not necessarily the case. It is important to reach out to the media when you have relevant, newsworthy material that they can use for their publications. By doing this, the media will appreciate your respect for their time.
  • Be Resourceful: Many times, journalists will reach out to their most respected and trusted PR contacts asking for sources for an upcoming story they are working on. If you don’t have a client or angle that’ll fit the bill, refer them to a colleague or former client that will.
  • Be Respectful: Maybe you send them a tip or an idea for coverage and don’t see it posted right away, don’t clog up the journalists email or phone asking where your coverage is. Respect the journalist’s ultimate decision to not use your information and thank them for the consideration.

Creating meaningful and lasting relationships with anyone takes time and effort, and media relationships are no different. We are so thankful to the journalists we’ve had the pleasure of working with and hope to continue the great relationships we’ve made with them all.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

 

D&Co: Working Through the Hurricane


Recently, #HurricaneIrma struck South Florida and left a path of destruction including fallen trees, power outages, down power lines and flooding. Working in PR, we understand that while natural disasters are unavoidable, we need to be prepared and one step ahead, not only for ourselves, but for our clients. In addition to preparing our homes and insuring the safety of our families, the D&Co Dynamos of Fort Lauderdale PR firm Durée & Company also prepped for Mother Nature with the following:

  • Prep: In preparation for the storm, we reviewed future events, pitches and social media content to ensure that content was appropriate and timely. We also organized our tasks to work remotely, saving important documents, requesting remote access to our server from our IT team, and bringing home all necessary materials. While our office was closed, we were prepared to work though the storm. Thank you to Dynamic Support for setting up the remote server in case of emergencies like this and also being available at all times to sort out any IT problems we had.
  • Checking in with Clients: We checked in with clients to make sure they were safe and prepared. Safety is our first priority, and we wanted to make sure their offices and homes were prepared for disaster.
  • Working Remotely: During the storm, it was important for us to organize our files. Since our shared server with client documents is located in the office, we communicated with each other to make sure everything was saved in the remote server, for easy accessibility if power was lost at the office. As a result, we made sure to not skip a beat and kept everything status quo!
  • Constant Communication: While our office was physically closed, we communicated with our clients for updates on their businesses. Through phone and email, we kept in touch and made sure everything was running smoothly on both ends.
  • National Clients: While some of our clients are local and were directly affected by the hurricane, we have several national clients who still required our undivided attention. As a result, we made sure to give them quality work as we would normally.
  • Utilizing Social Media: We utilized social media to alert the public about openings and closings. Through Instagram, Facebook and Twitter, we announced closures, for both our office and our clients, prior to the storm and openings after the storm passed.
  • Media Relations: We communicated with media outlets via email and social media about the status of our clients’ businesses before and after the hurricane. We kept track of publications and their content regarding the storm in order to get clients exposure when applicable.

You never know what Mother Nature may throw your way, so having a plan in place will make you prepared for anything. Working through a natural disaster can be stressful, but when you have a team that’s ready to tackle anything, it makes it a little easier. Now we’re onto rescheduling events that were canceled due to the storm and counting down the days until hurricane season is over.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.