Are you Newsroom Ready?


Newsroom Durée & CompanyBelieve it or not, every company that has built its own newsroom has found that the benefits and results are a vital part of their success within their industry. At Fort Lauderdale PR firm Durée & Company, we understand that every successful business is equipped with a well-run newsroom so when we came across this article from LinkedIn, we knew we had to share insight from our own personal experience.

Below, we’ve listed the two types of newsrooms, including their function, benefits and how they can be a great contributing factor to your overall content integration when it comes to social media marketing and media relations planning, according to LinkedIn. In addition to this, a newsroom is an important place for media, clients and prospective clients to learn more about your company and brand in a nutshell.

  1. The first type of “newsroom” is your company’s own internal marketing and communications team. Ideas, content and campaigns start here, so it’s important to have an organized strategy. For many of our clients, we serve as an extension to their team where we propose ideas, put forth communications plans, craft press releases and create content that can then be integrated into a website, blog and social media channels. Having everyone on the same page is the first step before information is shared publicly.
  1. The second type of “newsroom” exists online and is often the most visited page of a website. Here, you have the opportunity to share news, information, accolades and expertise and showcase the work you produce. Our role is to advise our clients and assist in creating the appropriate content, stressing that consistency is key. Your vendors, customers, partners and even the press may click here first, so staying updated and relevant is important in sharing your brand story. Below are the basics needed for every online newsroom:
    • General information about your company
    • Media representation, including contact information
    • Access to your company’s recent press releases, presentations, clients and images
    • Links to social media channels and company blog

If your business doesn’t have a newsroom, now is the time to build one! This will help establish your online reputation for your brand and set your company apart from its competition. So as we like to say, “It’s true that you only get once chance to make a first impression. But you have a million chances to make an indelible impression!”

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Spring has Sprung!


walk like madd Durée & company Spring is officially here, which means it’s time for spring cleaning and new beginnings. Fort Lauderdale public relations firm Durée & Company is starting off this new season by getting into shape. Although we have beautiful weather year-round in South Florida, spring brings a new mindset of becoming refreshed and renewed. Thanks to some of our clients, we will be keeping active this season. Here’s how you can “keep up” with Durée & Company this spring:

Mercedes-Benz Corporate Run – This Thursday, we will be doing some office bonding at the Fort Lauderdale Mercedes-Benz Corporate Run 5K. We will join other businesses in the Fort Lauderdale area for the “Largest Office Party.” Be sure to stop by our tent (CLA-18) for some bites and drinks with the D&Co dynamos after the race.

Walk Like MADD – On April 30, we will be supporting client Walk Like MADD at the 2017 Walk Like MADD & MADD Dash Fort Lauderdale 5K. Join us in taking steps to end drunk driving and making our community a safer place. Participants can either walk or run. So, lace up your shoes and get to training!

CycleBar – Where are our spin class addicts at? Get ready to #RockYourRide at CycleBar Weston! CycleBar Weston, a new concept in indoor cycling that offers a high-energy workout in a rock concert-like atmosphere, is slated to open on May 1. They will be offering 3,000 free ride to the public from May 1 – May 21. Click here for more info.

iFly – Ever wondered what it would be like to fly? Well, iFLY, the world’s largest indoor skydiving operation, is now delivering the dream of flight to adventure seekers in South Florida. The new location, now open in Davie, is great for birthday parties, corporate events, or any day that you’re feel a little extra adventurous.

ifly Durée and company

Spring is blooming with activities and we hope you’ll be able to join us in staying active this season!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Race ready! D&Co is Gearing Up for the Mercedes-Benz Corporate Run


mercedes-benz corporate run duree & companyLace up your sneakers! The 2017 Mercedes-Benz Corporate Run Fort Lauderdale is right around the corner and Fort Lauderdale PR firm Durée & Company is ready to run.

The Mercedes-Benz Corporate Run is one of the largest 5K races in the nation, and Durée & Company is excited to participate for the third year. The run attracts local companies that believe in health and wellness for their employees. Durée & Company is proud to support a healthy lifestyle. The Mercedes-Benz Corporate Run Series is made up of three separate 5K races (Fort Lauderdale, West Palm Beach and Miami) all on separate days in April.

The atmosphere at the race is unlike any other, as companies go all out with food, drinks, decorations for tents and more. Last year, we handed out our LED light-up customized bracelets, and you better believe we’re bringing them this year! The bracelets were a hit and we can’t wait to see everyone sporting them again this year.

The Fort Lauderdale race takes place on April 6 at 6:45 p.m. at 32 E. Las Olas Boulevard. Be sure to join us at the Durée & Company tent (CLA-18) after the race to enjoy some snacks and drinks. You won’t miss us in our Durée & Company branded t-shirts!

One week left to train – see you there!

mercedes-benz corporate run

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.