Durée & Company Named a Finalist for GFLCC Small Business Awards!


While we go big in everything we do, we at Durée & Company are proud to be a small business based in Fort Lauderdale (especially this week, which is National Small Business Week). That being said, we are extremely excited to announce that the Greater Fort Lauderdale Chamber of CommerceSmall Business Committee just named us a finalist in its 2018 Small Business of the Year Awards competition, Professional Services category! Winners will be named at the May 4 Small Business Awards ceremony, at Fort Lauderdale’s Downtown Events Center.

As a member of the Greater Fort Lauderdale Chamber of Commerce, and an advocate for the organization for many years, we are incredibly honored to have been named among three finalists in the Professional Services category. Finalists were determined based on several factors, such as philanthropic and chamber involvement, what makes their business unique, goals for success, and much more.

Founded by our president Durée Ross nearly 19 years ago in Fort Lauderdale, we at D&Co. are proud to have grown with, and contributed to, the community in many fascinating and rewarding ways.

 More than 200 chamber members are expected to be in attendance at the ceremony, and we are ecstatic to be attending this event with so many other esteemed community leaders. We hope to see you there!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Top 10 Ways to Improve Well-being in the Workplace


At Durée & Company, we believe the best in each other, want the best for each other and expect the best from each other. We also know life’s responsibilities can sometimes get overwhelming, so we’ve created a supportive work environment that allows for flexibility and freedom while still serving our clients. In honor of our year of mindfulness, we’re sharing 10 ways we’ve incorporated wellness into our office culture.

  1. Group Outings Outside the Office
  • Group outings can be very beneficial to employee well-being as they allow our team to learn more about each other in settings outside the office. For example, our team participates in the annual Fort Lauderdale Corporate Run. We also take part in other 5K runs in our community that give back to causes we care about such as Mothers Against Drunk Driving and Parkinson’s Foundation.

2. Play Music Around the Office

  • The D&Co dream team loves playing different types of music throughout the office. Studies have shown that music improves mood and can help boost productivity and creativity. Music also keeps us motivated and inspired while taking on our daily tasks.

3. Host Lunch and Learns

  • Working in an industry like communications involves staying up to date with new trends and technologies. We like to choose a day and time to block time off to learn together. We also use our weekly meeting to share company updates, news and relevant lessons learned with the rest of the team.

4. Celebrate Work Anniversaries

  • Make milestones a celebration! Not only do we celebrate Dynamo birthdays with a lunch and cake, we also celebrate annual workversaries in our agency. This recognition fosters a sense of pride in our team.

5. Team Meditation Challenges

  • There’s nothing like a good challenge to get your team into gear. We’ve used this energy for our personal development and taken on a 28-day meditation challenge that had something for everyone to introduce us to this life-changing and beneficial practice.

6. Company Swag

  • Share the love with branded swag you give away at conferences and social events with your team! Equipping our team with the latest tech and innovations in merchandising keeps us excited and engaged. Have you seen our new selfie lights?

7. Office Yoga

  • Yogis new and old have all enjoyed the benefits of an on-site yoga class as another way to relieve stress and unwind before the weekend. Even just a session every couple of weeks can produce great benefits for your team. Nothing like meditating in savasana to relax the multitasking mind of a PR practitioner!

8. Healthy Snacks

  • Our kitchenette is stocked with plenty of healthy sweet and savory snacks. These options are very helpful when the team is busy and can choose from a range of options to stay fueled and energized.

9. Provide Reusable Water Bottles and Tumblers

  • Your branded swag can also double as a way to internally promote hydration and sustainability! You’ll also be providing a way to reduce the estimated 1.5 million tons of plastic waste that bottled water creates every year.

10. Work with a Mindfulness Coach

  • A coach can assess and help you better address issues of workplace stress since they work outside of the bubble your team does. They’re also great resources for your team to be more productive and better working together.

Now it’s your turn! What are some ways your team bring wellness and mindfulness to your work environment? Share them with us on Twitter at @DureeCoPR!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, MarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

7 Top Tips to Master Event Planning


Event planning is an art and a science! The various small details that make up the large success of an event can be overwhelming on someone’s first attempt. At Durée & Company, we’ve put on our fair share of events for our various clients over the last 18 years. In today’s blog, our stellar Director of Operations Jenna Reed offers her top tips for making the event planning and execution process run flawlessly.

Plan Early & Efficiently

Begin planning as soon as you possibly can. Write everything down and create numerous checklists and create benchmarks for yourself. If you are able, leave yourself with nothing to do the day of and assign specific roles to each team member. This way you can “put out any fires” that may arise the day of the event and know that all your other duties are under control. Create a master document that details everything about the event, including timelines, vendor contracts, payment schedules, attendee information and RSVP lists, and the floor plan. Everyone will be able to use this document as a resource and it will help your entire team spot anything that might be out of place.

Have a Backup Plan

It is rare that an event is ever pulled off without at least one issue – an item may not turn up, an important person may arrive late, and there might be rain. Review the most valuable assets your event will have and create a backup plan for each. If you are having an outdoor event, make sure the venue has an indoor option (even if it isn’t your vision). If any issues arise in the future, decide whether an alternative can be found, or if it should be removed entirely from the event.

Do a Walk Through

Two weeks prior to the event, do a review of the entire event schedule. Organize a meeting with your team and mentally walk-through everything from initial set up to the follow-up process using your previously created timelines and checklists. Often complications are caught at these meetings giving you time to correct them! A few days before the event, organize a final run through at the venue.

Get Social & Take Photos

An event is the perfect way to up your social media game and showcase your business, brand or organization. Create a customized hashtag for your event and encourage your attendees to use it when sharing photos on social media channels. Upload your photos post-event and actively encourage users to tag themselves. Photographs will be your best friend when you are promoting future events for your brand!

Feed your Vendors and Volunteers

The last thing you need on event day is a low-energy DJ, photographer or volunteer who misses crucial details because they are in the back grabbing a snack. Make sure your vendors are properly fed ahead of the event. Talk to your caterer about what they offer for vendor meals. Sometimes it is included in your catering fee, while other times it is at a lower price, depending on what is offered. If you are allowed outside food and beverage, order a sandwich platter somewhere, or bring in grab-and-go meals.

Give Guests Swag to Take Home

Make your brand memorable even after the event is over by gifting your guests a swag bag. This is a great way to inspire attendees to make your brand a part of their life. You know who will be attending and you can create a gift bag with items they’ll love! Trends in merchandising have changed, and there are so many innovative options for brands to create unique merchandise. From selfie lights to canvas bags, the options are endless.

Follow-up Immediately

Once the event is over, many organizers fall into a common mistake – taking a break. While the logistics may be done, it is imperative to be proactive in following up with attendees, thanking volunteers, and highlighting the success of the event. If it is an ongoing event, follow-ups are critical, so you can keep your existing attendees, staff, and volunteers and not have to recreate the wheel.

Now it’s your turn! Share with us your top tips for pulling off a successful event and stay tuned for our exciting events coming up on Instagram @DureeCoPR.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, MarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.