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The Ultimate Guide: Top 6 Social Media Channels for Real Estate Professionals

By June 27, 2023No Comments
Top 6 Social Media Channels for Real Estate Professionals

In today’s digital era, social media has become an indispensable tool for real estate professionals to connect with potential buyers, showcase listings, and establish a strong online presence. According to the National Association of Realtors®, a significant majority of real estate agents or professionals actively use social media for their business. Facebook, with 89% usage leads the way, followed by Instagram at 59% and LinkedIn at 53%. Furthermore, an astounding 96% of home buyers rely on online searchers to find their dream homes.

By effectively harnessing the power of social media, professionals or agents can expand their reach and cultivate valuable relationships with their target audiences. At Aspen-and Fort Lauderdale-based public relations agency Durée & Company, we recognize the vital role that social media plays in the success of real estate professionals. In this blog, we will delve into the top six social media channels that real estate professionals should prioritize to maximize their marketing efforts.

  1. Instagram:

As a highly visual platform, Instagram offers real estate professionals an excellent opportunity to showcase properties through stunning images and videos. With over 1 billion active users, Instagram’s popularity among younger demographics makes it a valuable channel for targeting millennial homebuyers. Utilize Instagram Stories and IGTV to tell compelling stories, give behind-the-scenes glimpses of properties and leverage relevant hashtags to increase visibility. Engage with your audience by responding to comments and direct messages promptly.  Additionally, Instagram allows real estate professionals to build a community around their brand, by collaborating with local businesses, organizations, and community events – active participation in the community allows professionals to position themselves as the go-to resource for real estate services and information.

  1. TikTok:

Emerging as one of the most popular social media platforms, TikTok offers real estate professionals a unique and creative way to showcase properties and speak to a younger demographic. With its short-form videos and viral trends, TikTok provides an opportunity to captivate and entertain potential buyers while showcasing listings. Real estate professionals can create engaging and informative videos highlighting the best features of a property, offer virtual tours, or provide tips for first-time homebuyers. By utilizing popular hashtags and collaborating with influencers in the real estate niche, professionals can increase their visibility and reach a wider audience. With its rapidly growing user base, TikTok presents a valuable channel for real estate agents and professionals looking to expand their online presence and connect with tech-savvy homebuyers.

  1. Facebook:

Facebook, with its staggering 2.8 billion monthly active users, reigns as the unrivaled king among all the social media platforms. Its vast user base and advanced targeting options present an ideal opportunity for real estate professionals to effectively promote listings and engage with potential buyers. By creating a dedicated business page, brokers or agents can showcase visually appealing photos and videos, provide comprehensive property details, and even leverage targeted ads to precisely reach their desired audience. Additionally, tapping into local Facebook groups allows realtors and agents to actively participate in community discussions, positioning themselves as trusted experts within the real estate industry.

  1. LinkedIn:

LinkedIn is a valuable platform for real estate professionals looking to boost their business. With its professional networking focus and targeted audience, real estate professionals can connect with potential clients and industry peers. By establishing a strong personal brand through thought leadership content such as blog posts, market trends and professional experience, agents gain credibility and attract clients seeking reliable expertise. LinkedIn’s lead generation features, access to industry insights and referral opportunities can further enhance an agents’ visibility and success in the competitive real estate market.

  1. YouTube:

YouTube, the second-largest search engine after Google, offers real estate professionals a powerful platform for video marketing. By creating high-quality property tours and informative content, agents can captivate viewers, provide immersive experiences, and establish their expertise. With YouTube’s search functionality and shareability, agents can expand their reach and attract a wider audience. Additionally, YouTube’s monetization options offer the potential to earn additional income through advertising. By leveraging this engaging platform, agents can create a YouTube channel and regularly upload videos that engage viewers. Easily share these videos on other social media platforms to maximize reach and encourage viewers to subscribe to your channel for future updates

  1. Twitter:

Twitter’s fast-paced and concise nature makes it a valuable platform for real estate professionals to share quick updates, industry news, and engage in real-time conversations. Follow local influencers, real estate publications, and relevant hashtags to stay informed about the latest trends and market insights. Use Twitter to announce new listings, share blog posts, and engage with your audience through thoughtful replies and retweets. By leveraging Twitter’s dynamic platform, real estate professionals can effectively promote listings, stay connected with their audience and drive business growth.

By harnessing the power of social media, real estate professionals can utilize its vast audience, targeted marketing capabilities, and relationship-building opportunities. This enables them to expand their business, establish their brand and ultimately generate more leads and sales. By using the top six social media channels mentioned above – Instagram, TikTok, Facebook, LinkedIn, YouTube, and Twitter – real estate professionals can stay ahead of the competition. With dedication and strategic efforts, social media can be used as a powerful tool to drive business growth and achieve long-term success.

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to;; or Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR

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