We’re “Wild About Kids” and Boys & Girls Clubs of Miami-Dade


Gala season is upon us. The time of year when the calendar is packed with one great event after another and finding something fabulous to wear becomes a weekly challenge.

This weekend, we’ll be at the acclaimed annual “Wild About Kids” black-tie gala on Saturday, Nov. 9, 2013 at Four Seasons Hotel Miami, Grand Ballroom.

The 7th annual fundraising event will benefit Boys & Girls Clubs of Miami-Dade and its many positive programs, such as after school programs, homework assistance, computer training, social skills, dance, arts & crafts, professional mentoring, and summer and athletic programs, for area children who need them the most.

We’ve long been huge fans of the Boys & Girls Clubs because we understand how critical it is for young people to have a place to call their own.

This year’s sold-out event will honor John Walsh, American television personality, published author, national speaker, co-founder of National Center for Missing and Exploited Children, human and victim rights advocate and host of America’s Most Wanted; and Cesar L. Alvarez, co-chairman of Greenberg Traurig and Boys & Girls Clubs of Miami-Dade alumnus. Walsh will receive the Bebe Rebozo Humanitarian Award. Alvarez will receive the Community Leadership Award.

But some of the best parts of the gala take place after it “officially” ends. An after party, also at Four Seasons Hotel Miami, begins at 11 p.m. Guests will enjoy a fun-filled evening into the wee hours with a special VIP performance by the Lady Panthers, plus Frank Sinatra-style entertainer Jeff Grainer, a D.J, dancing, an open bar and small bites. Limited tickets are still available.

It’s a chance to let the hair down, laugh a little louder and dance a bit longer. C’mon, it’s for the kids!

See you there…

4 Tips for Planning the Perfect Special Event


When planning an event, it is important to immediately begin with meticulous attention to a variety of details.  When you are strategic from the very beginning of the planning process, you can avoid many missteps.

1. Create a Working Budget

It is important to know your budget before you begin planning an event.  This information will be essential for everything from the location choice, to the number of attendees whom can be invited, to the amount and type of refreshments offered.  Knowing the budget gives you a place to begin.  It is easy to add amenities if the budget increases throughout the planning process, but it is much more difficult to scale back a plan that has already been set in motion.  Be conscious of the budget before making any final decisions.

2. Find an Appropriate, Rather than Impressive, Venue

It makes the most sense to host your event at a venue that is affordable and related to your cause, if applicable.  If you are hosting an event to raise money for a children’s charity, it may be appropriate to host the event at a children’s museum or store.  If the event relates to science, it could be hosted at an observatory or research university.  If the event is a conference, make sure there is ample seating space for all attendees.  Choosing a location is not about obtaining the most luxurious place you can afford, but rather being creative in your approach and making it memorable.  Outdoor venues can be magical, but be mindful of weather conditions.

3. Create an Agenda for the Event

Before making too many other plans, be sure to draft up the preliminary agenda of happenings that will take place during the event.  If it is a conference, are additional meeting spaces needed for breakout sessions?  If there are activities involved, will there be ample space in the main conference room, or will the activities need to be conducted elsewhere?  Working from a preliminary agenda will ensure that everything is in congruence with the events that will take place.

4. Send an Appropriate Invitation

Depending on the style of the event, certain invitations are more appropriate than others.  If the event is a dinner, then a formal invitation should be issued and personally addressed to the guest.  If it is a mixer-style event, a more general invitation can be sent to a larger number of people, such as an entire department of a company.  While it’s nice to receive a personal invitation to an event, it is not always necessary.  Once attendees begin to RSVP with their acceptance, personalized reminders can be sent with more information about the event.

Utilizing this information in the early stages of event planning will increase ease of planning throughout.  Adhering to the event budget is the easiest way to eliminate stress from the beginning.  A proper location will not only be affordable, but also appropriate to the event.  It is a substantial amount of work, but the payoff of throwing a great and memorable event is well worth the investment.

Our Coral Gables Clients Sparkle & Shine


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One of the great parts of our job is to give credit where credit is due, and we do this by nominating Durée & Company’s amazing clients for much-deserved professional and industry recognitions. It’s always a thrill when they receive the letter or email announcing them as a finalist or a recipient of an award.

Not only do we get confirmation that we write “killer” nominations, but also it’s a public relations bonanza to be able to promote them receiving an industry honor. It is literally the gift that keeps on giving – on websites, on banners, in blogs, on bios. It’s the best.

So we are doubly excited that VSBrooks ADVERTISING and Coral Gables Executive Physicians are finalists in different categories for the Coral Gables Chamber of Commerce “Sparkle & Shine” 2013 Diamond Awards. All finalists – and winners – will be recognized Nov. 14 at the Coral Gables Country Club for their work in representing Coral Gables as a wonderful city in which to do business.

We voted for our clients, of course. Diana Brooks of VSBrooks ADVERTISING and Eris Thomas of Coral Gables Executive Physicians are powerhouses in their respective fields, generous community supporters and overall amazing women, who we are proud to represent.

As clients, they already sparkle and shine. Here’s hoping that they are absolutely beaming on Nov. 14. Good luck, ladies!!