I live here, so I get it.
Every day, many of us who live in South Florida step out into paradise. It can be difficult to view the area where you make your home as anything less than comforting – until you read the numbers.
More than 949,000 people in South Florida, including 296,600 children, are worried about where their next meal is coming from, according to Feeding America’s 2013 Map the Meal Gap study. Our client, Feeding South Florida, deals with this reality daily. Its work – and mine – is to help other people realize the problem and get involved.
That’s why I was so excited to see that The Huffington Post picked up the story we distributed, and understood the dichotomy of hunger being rampant in an area known for its luxurious beauty and get-away appeal.
It can be so easy to overlook those in South Florida who are not stepping out into paradise, but instead wondering how they will set the table every day. But, it can be just as easy to see the issue and do something about it.
Want to help South Floridians who are food insecure? You can get involved at any time of year by visiting www.feedingsouthflorida.org. During September, Hunger Action Month, Feeding South Florida is offering a month full of activities to participate in community efforts to end hunger. The organization’s local calendar at www.feedingsouthflorida.org will provide individuals with exciting ways (30 Ways in 30 Days) to make a difference, from joining the Hunger Action Month committee to hosting a Food & Fund Drive to simply wearing orange on Thursday, Sept. 5, Go Orange! Day.
It doesn’t take much effort to make a big difference in the lives of those who are hungry. You don’t know it, but you probably see them each and every day.
My wedding photo was not intended for the masses. It’s a lovely black-and-white image of me smooching my beloved husband, Dwayne, after cutting the cake. I’m young and blushing; he’s smart and debonair. It was a kiss for those in attendance and the two of us.
But I’m in PR. So when the opportunity presented itself for The Huffington Post‘s Wedding Section to showcase readers’ sweetest kisses, I just had to throw our pucker into the mix. C’mon – who doesn’t love a good wedding kiss?
So there we are on The Huff Post Wedding in celebration of National Kissing Day page on July 6. I bet you didn’t know there was a day that cheered PDA.
Ah! the romance of media relations – it just takes your breath away!
The world of PR is full of last-minute changes, and we’re in this business because we have the ingenuity to work with those changes. We recently had a chance to flex our creative muscles during a TV shoot.
A TV crew was scheduled to cover a client’s event, and to our surprise, the event included individuals who could not appear on camera. However, instead of panicking when the TV crew arrived, one of my team members beautifully made it work.
PR tip #3: A good PR opportunity sometimes must be discovered on the spot!
My team member, bless her soul, got creative. Instead of filming faces, she instructed the TV crew to film hands at work. Hands that could have belonged to anyone illustrated the action of the event, while the voice-over told the story of what was happening and why the viewer should care.
The TV crew got the shot, the client got the coverage and my team member got the kudos. When youâ€™re in a position to help a TV crew, be inventive and do whatever you can to get the shot. Sometimes, you might be called upon to stage a reenactment, be a model or stand in for the person who really has the answers.
At end of the shoot, it really doesn’t matter how silly you feel or how awkward the moment, the most creative takes make for great TV. If the planned footage isn’t coming together, don’t be afraid to make a suggestion, alter the shot or involve yourself.
In other words, “lights, camera, action!” Be a star.