You’re Invited to a Summer Wedding – Marketing Seminar for Bridal Consultants!


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Weddings are magical events, and bridal consultants can help to create that magic without a hitch. From the magnificence of the wedding processional to the stunning beauty of the flowers, consultants can ensure that each and every detail of the special day is absolutely perfect. They think for the bride, while she’s thinking about everything else.

But wedding professionals need help too, specifically regarding how to best market themselves and showcase the magic they create. This is why I’m giving them tips on how to market their services at the June 12 Association of Bridal Consultants South Florida LNG Lunch & Learn Series.

My presentation, “Five Ways Their “Big Day” Can Build Your Brand,” focuses on the opportunities pros need to play up in order to stand out. For example, in wedding terms, I consider photography to be as important in marketing as the maid of honor is in a ceremony. Imagery plays a critical role in helping to maximize any marketing or PR effort; almost every element of a wedding is visual – from the party favors to the bridal gown.

Even if you are the florist, makeup artist or DJ, photos of your work should be as vibrant, professional and numerous as the wedding photographer’s. So if you’re not investing in quality pictures, start now.

I’m full of advice. Just ask me. I’ll be at Buca di Beppo Italian Restaurant in Davie (site of many bridal occasions, I’m sure) from 11:30 a.m.- 2 p.m. I now pronounce you officially invited.

The true advantage of doing business in Fort Lauderdale


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When you think of the advantages of working in Fort Lauderdale, the words that come to mind are typically, weather, warm, and sunny. Yes, variations on a theme, aren’t they?

But when I think of working and growing my business in Fort Lauderdale, I think of

  • a centrally located region between the traditional elegance of Palm Beach County and the global glitz of Miami-Dade
  • a hub of individuals who have personal, professional and academic ties to the area and are active, educated and involved
  • a diverse collection of experts who bring their cultural ties to the city, making it a true melting pot of perspectives

Thirteen years ago, I started my firm here before I was married and had my two children, and it is has been a phenomenal decision. Durée & Company has benefited from doing business in Fort Lauderdale, and my company is not alone.

According to a recent Sun-Sentinel article, the city is ranked 14th in firm growth of women-owned businesses. Durée & Company is among the nearly 230,000 other women-owned firms in the Fort Lauderdale-Miami metro area. I guess others have discovered what I’ve always known – yes, the weather is great – but the business opportunities are even better.

What does it mean to harness the power of social media?


AFP TEN STAR 2012 LogoThere is so much activity on the web now that people who are busy posting, tweeting and blogging rarely have an opportunity to pause and take in the big online picture.

Believe me, I know. I’m one of them. Each of my clients requires daily feeds to the many channels that might reach existing customers, new audiences or just interested readers. But with all this action, am I really harnessing the power of social media and what does that mean anyway?

As part of the Association of Fundraising Professionals (AFP)’s three-part workshop on “The Curated Experience: Engaging Your Constituents Through Technology,” I join S. Slade Sundar of Forte Interactive and Jonathon Brownfield of On the Ball, on a panel as we talk about wrapping our schedules and minds around social media’s opportunities.

In my humble opinion, harnessing the power of social media means talking to people the way they want to be talked to and encouraging them to act on the information you provide them. While some prefer the quick bites of Twitter, others like the interactivity of Facebook. With today’s options, audiences can choose how they receive their daily data, so you want to customize your message to their methods. If you’re curious to know more, I’m officially inviting you to the fun.

In addition to offering half-day seminars on websites, AFP does some other pretty wonderful things, supporting the ever-growing industry of fundraising in South Florida. Since so much of my business is tied to raising funds for worthwhile causes, I show my support by helping AFP promote its 26th Annual National Philanthropy Day Awards Luncheon, which will be held Nov. 13 at the Signature Grand.

This is the second year Durée & Company has lent a helping hand, so I hope you’ll join us in celebrating the people and nonprofits that do so much for so many.