Lifting All Boats


RisingTide_Horizontal_RGB logo

Phrases like “win-win” tend to become a little stale once everyone starts saying it.

Lately, I’ve wanted to use “lifts all boats,” instead of “win-win” because I like being original, and because my client, Rising Tide Car Wash, is so darn inspiring.

“A rising tide lifts all boats,” as does Rising Tide Car Wash’s business model of providing gainful employment opportunities to more than 30 individuals with autism, while putting clean, shiny cars on the road. Not only is Rising Tide one of the largest employers of people with autism in the U.S., but it’s among the first consumer brands in the nation focused on empowering young adults with autism.

Its unique approach to employing people with autism via a specially-designed methodology for car washing has caught the interest of more than a few media outlets, including New Times Broward Palm Beach, which selected Rising Tide as the Best Car Wash in its 2013 “Best Of 2013 Award” edition.

This isn’t any old car wash. It’s a car wash that helps people help themselves. It’s a car wash that peeks into the future of special needs employment. It’s a car wash you can look and feel good about. It “lifts all boats.”

Don’t worry. “Lifts all boats” will catch on.

295520_585198078178579_1966617412_n

Proud to be a Fantastic “40 Under 40”


Fantastic 40 under 40

Out of the many vibrant “movers and shakers” under the age of 40 in Miami-Dade, Broward and Palm Beach Counties, South Florida Business Journal recently chose 40 of these amazing individuals to be recognized with its “40 Under 40” awards.

I’m elated to announce that I’m one of them! (I have just a few years to go before the big 4-0.) And, so are three of my clients: Alex Rodriguez-Roig, executive director of Boys & Girls Clubs of Miami-Dade; Eris Thomas, CEO of Coral Gables Executive Physicians; and Paco Velez, CEO of Feeding South Florida.

How were we selected? Well, South Florida Business Journal looked for the most dynamic individuals under the age of 40 in the tri-county area, who work diligently to contribute to their company’s growth and to improve the local community.

We are all extremely honored to be part of this wonderful group of “young-ish” professionals who are making a difference in South Florida. In addition to thriving in the businesses world, each and every one of us honors the “greater cause” by helping those in need.

Look for us all in today’s special section of South Florida Business Journal (of course, I’m the one in the pink.) We’ll also proudly be in attendance at the “40 Under 40” awards ceremony presented by JM Lexus on Aug. 1 at the Hyatt Regency Pier Sixty-Six in Fort Lauderdale.

Here’s to being fantastic and (a little bit) under 40!

Silver is spectacular! Our second Stevie Award win.


stevieawardwinnerI came in second to American Express. I’m still trying to process that.

Monday, at the 11th Annual American Business Awards in Chicago, I was awarded the Silver honor for Communications or PR Campaign/Program of the Year – Reputation/Brand Management. The recognition was for my team’s work on Boys & Girls Clubs of Miami-Dade Campaign: Reinventing a 73-Year Tradition.

American Express OPEN, New York, won the Gold for its campaign, “Big Break for Small Business.”

I could spend this post explaining the complexity of the judging for the ABA, also known as the Stevie® Awards (320 executive-level judges), or the enormity of the nominations (3,200+ entries from a full range of businesses around the world), or the fabulousness of the event (held at the Fairmont Millennium Hotel on June 17). But I’m still in a bit of dazed disbelief that my firm went toe to toe with American Express OPEN, a global goliath, and came in a more than respectable runner-up in an international competition. Excuse my team and I as we inject some swagger in our PR walk.

Seriously though, last year, I accepted my first Stevie® Award for Women in Business. And this year, this award means just as much, if not more, for the growth and expansion my team has experienced to not only be nominated, but also to win against the likes of Accenture, American Specialty Health, MSLGROUP and MWW.

Thank you sincerely and repeatedly to my family, my friends, my team and my clients. The ABAs, like other amazing awards Durée & Company has garnered this year, mean nothing unless you have a group of great people to share it with. I wish I could have had everybody with me, but they were there in spirit and cheering me – as I came in second to American Express.

Crazy.