It’s so pretty here – working with Frances Herrera

Frances, President IBF copyIt goes without saying that at Durée & Company, we like pretty things. When we have a say in the matter, everything around us is nicely decorated and sparkly. (Check out our offices. There is sparkle in the bathroom.)

Frances Herrera is a woman after our own hearts. She is an interior designer from New York City, where the spaces are small, so the creativity must be large. Frances has brought her stylish sensibilities to South Florida, became one of our newest clients and is on a mission to make homes, commercial spaces, outdoor spaces and yachts even prettier.


Granted, she probably wouldn’t use words like pretty. In fact, our announcement of her expansion included this description:


“Herrera’s signatures are creating luxurious spaces that are multi-functional, incorporating the use of highly durable elements, and completing projects efficiently without sacrificing quality. Her portfolio extends beyond the residential and personal, also featuring designs of commercial and common-use spaces, such as executive offices, condominium lobbies, club/recreational rooms, theatres and outdoor spaces.”

But when you check out her blog, chock-full of gorgeous imagery and delicious designs that she created – you can’t help but think “Wow! That’s pretty …”

Keep it up, Frances. We love it.


Working with inspiration


We don’t know where other people find the juice to get going every day, but at Durée & Company, we normally find our “spots” of inspiration really close by. Just one of these many “spots” is our clients themselves, who have the ability to spark our energy.

We have worked with Diana Brooks of VSBrooks ADVERTISING for quite a while, and have developed a rapport that transcends client-consultant. We are now friends. But even after all this time, we were inspired reading her profile as one of South Florida Business Journal‘s most Influential Business Women of 2013.DSC_0096 Diana_portrait.jpg

She was quoted in the publication as saying, “It sounds corny, but believe in yourself. You have to be your own champion sometimes, until others see what you see. And whatever you are – be damn good at it and be consistently good at it.”

Leave it to Diana to have a curse word in her profile and the editors keep it in! That little bit of profanity says to us that you have to be yourself no matter what, because it’s “you” whom people are paying to see, paying to get. So every day, we try to bring “us” to the table – not what we think clients want, or what they might expect from other PR consultants – and like Diana said, we try to be damn good at being us.

Another source of inspiration comes from Eris Thomas of Coral Gables Executive Physicians. Her firm joined Durée & Company’s clients just this year, but her story in the most Influential Business Women feature had its own poignancy. Eris’ sheer will overcame language, political and cultural barriers, and her work ethic helped her become CEO of an innovative medical practice.

ErisThomas-¬PabloGarcia-5x75She said, “To each woman who wants to be influential, I’d say use the power of being female to your advantage. There are so many beautiful attributes of women, like being able to easily care, nurture and show empathy, which can help us become very successful. Don’t stifle these attributes trying to imitate male leaders.”

To us, that means it’s OK to be pondering our balance sheets, client campaigns, after-care programs for our children, speaking engagements, what’s for dinner and new pink pumps all at the same time. Whew! Good. They’re all important.

Congratulations, Diana and Eris. We’re inspired to work with you.

New legal clients, welcome to Durée & Company!

Gavel and Scales of Justice
This month, Durée & Company’s team welcomes three new legal clients to the fold: Lubell Rosen, Gladstone & Weissman P.A., and Pike & Lustig, LLP-TURNPIKE LAW.

Like a trusted physician, accountant and dentist, an attorney is a valued professional contact in any Rolodex, but finding the right attorney for a specific matter is not always simple. My team is excited to be able to work with these three firms, each of which operates within a particular area of legal expertise, to share their specialties, personalities and successes.

It is our goal to make them easier to recognize, find and contact when someone needs their help. Introducing:

Gladstone & Weissman, P.A. – Specializing exclusively in the discreet handling of complex divorce and related family law matters, Gladstone & Weissman recently relocated/expanded its main office to Boca Raton, while maintaining a satellite office in Fort Lauderdale. The firm, which works with clientele from Miami to Jupiter and beyond, is valued for its confidentiality, sensitivity and personal approach to the delicate situations surrounding marital and custody issues.

Lubell Rosen – A law firm for physicians, Lubell Rosen is dedicated to providing full service representation, as well as defending and protecting physicians and healthcare professionals. Lubell Rosen has offices in Fort Lauderdale, Miami, Georgia, New York and New Jersey.

Pike & Lustig, LLP-TURNPIKE LAW – Pike & Lustig, LLP-TURNPIKE LAW handles personal injury matters including, but not limited to, auto accidents, trucking accidents, and accidents on Florida’s Turnpike and Interstate 95; as well as personal injury matters including, but not limited to, premises liability, slip and falls and negligent security cases. It also handles business and insurance litigation.

Please join us in welcoming them to our family!