My wedding photo was not intended for the masses. It’s a lovely black-and-white image of me smooching my beloved husband, Dwayne, after cutting the cake. I’m young and blushing; he’s smart and debonair. It was a kiss for those in attendance and the two of us.
But I’m in PR. So when the opportunity presented itself for The Huffington Post‘s Wedding Section to showcase readers’ sweetest kisses, I just had to throw our pucker into the mix. C’mon – who doesn’t love a good wedding kiss?
So there we are on The Huff Post Wedding in celebration of National Kissing Day page on July 6. I bet you didn’t know there was a day that cheered PDA.
Ah! the romance of media relations – it just takes your breath away!
The world of PR is full of last-minute changes, and we’re in this business because we have the ingenuity to work with those changes. We recently had a chance to flex our creative muscles during a TV shoot.
A TV crew was scheduled to cover a client’s event, and to our surprise, the event included individuals who could not appear on camera. However, instead of panicking when the TV crew arrived, one of my team members beautifully made it work.
PR tip #3: A good PR opportunity sometimes must be discovered on the spot!
My team member, bless her soul, got creative. Instead of filming faces, she instructed the TV crew to film hands at work. Hands that could have belonged to anyone illustrated the action of the event, while the voice-over told the story of what was happening and why the viewer should care.
The TV crew got the shot, the client got the coverage and my team member got the kudos. When youâ€™re in a position to help a TV crew, be inventive and do whatever you can to get the shot. Sometimes, you might be called upon to stage a reenactment, be a model or stand in for the person who really has the answers.
At end of the shoot, it really doesn’t matter how silly you feel or how awkward the moment, the most creative takes make for great TV. If the planned footage isn’t coming together, don’t be afraid to make a suggestion, alter the shot or involve yourself.
In other words, “lights, camera, action!” Be a star.
A good reporter/friend of mine, Doreen Hemlock of the Sun-Sentinel, presented at the June 2013 meeting of the Gold Coast PR Council.
Although I couldn’t attend, (I was in Chicago at the American Business Awards), my colleagues were there, and let me know that Doreen mentioned me by name with regard to pitching a good business story. Thanks, Doreen!
PR tip #2: One of the main points she made is key to any good business story: numbers. Business stories require numbers.
Even though Doreen covers the non-profit world with a focus on philanthropy, her stories are still built around financials.
The reason my public relations pitch about the progress and impact of Feeding South Florida was of interest to her was because I could back up my client’s work with real numbers, i.e. pounds of food distributed, number of residents suffering from food insecurity and budget numbers from FSF, such as revenue raised via special campaigns and costs associated with its growth.
If you are not willing or able to provide a writer with substantiated numbers, then don’t bother a business reporter. Talk to the society editor, lifestyle writer or community news editor, but leave the business reporter alone.
Yes, it’s a coveted spot to be in the Business section but read it. You’ll find that most stories feature financials to indicate a trend, progression or decline. If you don’t have the right equipment, you can’t play in this game.