Working with inspiration


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We don’t know where other people find the juice to get going every day, but at Durée & Company, we normally find our “spots” of inspiration really close by. Just one of these many “spots” is our clients themselves, who have the ability to spark our energy.

We have worked with Diana Brooks of VSBrooks ADVERTISING for quite a while, and have developed a rapport that transcends client-consultant. We are now friends. But even after all this time, we were inspired reading her profile as one of South Florida Business Journal‘s most Influential Business Women of 2013.DSC_0096 Diana_portrait.jpg

She was quoted in the publication as saying, “It sounds corny, but believe in yourself. You have to be your own champion sometimes, until others see what you see. And whatever you are – be damn good at it and be consistently good at it.”

Leave it to Diana to have a curse word in her profile and the editors keep it in! That little bit of profanity says to us that you have to be yourself no matter what, because it’s “you” whom people are paying to see, paying to get. So every day, we try to bring “us” to the table – not what we think clients want, or what they might expect from other PR consultants – and like Diana said, we try to be damn good at being us.

Another source of inspiration comes from Eris Thomas of Coral Gables Executive Physicians. Her firm joined Durée & Company’s clients just this year, but her story in the most Influential Business Women feature had its own poignancy. Eris’ sheer will overcame language, political and cultural barriers, and her work ethic helped her become CEO of an innovative medical practice.

ErisThomas-¬PabloGarcia-5x75She said, “To each woman who wants to be influential, I’d say use the power of being female to your advantage. There are so many beautiful attributes of women, like being able to easily care, nurture and show empathy, which can help us become very successful. Don’t stifle these attributes trying to imitate male leaders.”

To us, that means it’s OK to be pondering our balance sheets, client campaigns, after-care programs for our children, speaking engagements, what’s for dinner and new pink pumps all at the same time. Whew! Good. They’re all important.

Congratulations, Diana and Eris. We’re inspired to work with you.

New legal clients, welcome to Durée & Company!


Gavel and Scales of Justice
This month, Durée & Company’s team welcomes three new legal clients to the fold: Lubell Rosen, Gladstone & Weissman P.A., and Pike & Lustig, LLP-TURNPIKE LAW.

Like a trusted physician, accountant and dentist, an attorney is a valued professional contact in any Rolodex, but finding the right attorney for a specific matter is not always simple. My team is excited to be able to work with these three firms, each of which operates within a particular area of legal expertise, to share their specialties, personalities and successes.

It is our goal to make them easier to recognize, find and contact when someone needs their help. Introducing:

Gladstone & Weissman, P.A. – Specializing exclusively in the discreet handling of complex divorce and related family law matters, Gladstone & Weissman recently relocated/expanded its main office to Boca Raton, while maintaining a satellite office in Fort Lauderdale. The firm, which works with clientele from Miami to Jupiter and beyond, is valued for its confidentiality, sensitivity and personal approach to the delicate situations surrounding marital and custody issues.

Lubell Rosen – A law firm for physicians, Lubell Rosen is dedicated to providing full service representation, as well as defending and protecting physicians and healthcare professionals. Lubell Rosen has offices in Fort Lauderdale, Miami, Georgia, New York and New Jersey.

Pike & Lustig, LLP-TURNPIKE LAW – Pike & Lustig, LLP-TURNPIKE LAW handles personal injury matters including, but not limited to, auto accidents, trucking accidents, and accidents on Florida’s Turnpike and Interstate 95; as well as personal injury matters including, but not limited to, premises liability, slip and falls and negligent security cases. It also handles business and insurance litigation.

Please join us in welcoming them to our family!

South Florida’s Food Insecurity Makes The Huffington Post


PrintI live here, so I get it.

Every day, many of us who live in South Florida step out into paradise. It can be difficult to view the area where you make your home as anything less than comforting – until you read the numbers.

More than 949,000 people in South Florida, including 296,600 children, are worried about where their next meal is coming from, according to Feeding America’s 2013 Map the Meal Gap study. Our client, Feeding South Florida, deals with this reality daily. Its work – and mine – is to help other people realize the problem and get involved.

That’s why I was so excited to see that The Huffington Post picked up the story we distributed, and understood the dichotomy of hunger being rampant in an area known for its luxurious beauty and get-away appeal.

It can be so easy to overlook those in South Florida who are not stepping out into paradise, but instead wondering how they will set the table every day. But, it can be just as easy to see the issue and do something about it.

GO Orange

Want to help South Floridians who are food insecure? You can get involved at any time of year by visiting www.feedingsouthflorida.org. During September, Hunger Action Month, Feeding South Florida is offering a month full of activities to participate in community efforts to end hunger. The organization’s local calendar at www.feedingsouthflorida.org will provide individuals with exciting ways (30 Ways in 30 Days) to make a difference, from joining the Hunger Action Month committee to hosting a Food & Fund Drive to simply wearing orange on Thursday, Sept. 5, Go Orange! Day.

It doesn’t take much effort to make a big difference in the lives of those who are hungry. You don’t know it, but you probably see them each and every day.