When Getting MADD is Good: Introducing our Newest Client, MADD Broward

As the mother of two, it is deeply disturbing to imagine my son or daughter rallying a cause because they lost their parent to a drunk driver. So when I announce that Durée & Company has the honor of working with Mothers Against Drunk Driving (MADD) Broward and its Walk Like MADD & MADD Dash Fort Lauderdale 5K event chair Heather Geronemus, it is with a great deal of respect and pride.

MADD Broward is recognized for the courageous work it does to end the plague of drunk driving, and to support the surviving victims and their families in South Florida. A young, dynamic personality, Heather, who lost her beloved father to an impaired driver in 2009, leads MADD’s signature fundraiser. Spurred by her personal tragedy, Heather has helped MADD Broward raised more than $200,000 over the last four years, and is chairing its fundraiser for the third consecutive year.

promo8Walk Like MADD & MADD Dash Fort Lauderdale 5K draws thousands of participants who are inspired to help the community and each other. The event is one of the top MADD fundraisers in the nation, and the top fundraiser for MADD in the state of Florida. The fundraising goal for 2014 is $95,000, a sum that promises to make a real difference in ensuring programs and services continue unabated. This year’s events will be held May 4 at Huizenga Park.

Durée & Company is proud to help MADD Broward carry out its mission of educating people about the dangers of drunk driving before it becomes a reality. As the public relations team overseeing the media management surrounding the Walk Like MADD & MADD Dash Fort Lauderdale 5K, as well as the announcements of MADD Broward, we will work closely with the MADD Broward team, Heather and the event staff to maximize the communications and media coverage.

My team and I have had the honor of working with some of South Florida’s most luminary charities and nonprofits. Working with MADD is more than an opportunity to work with a new client; it’s a chance to rally our community around another noteworthy, heartfelt cause. This is when getting MADD is really, really good!

Create your team, get fit and join in the Walk Like MADD & MADD Dash Fort Lauderdale 5K action here!

What’s in a New Name? The Same Great Science Museum Programs, Events and People You Love!

PrintA new name is a signal of transformation, which is the case with the new Patricia and Phillip Frost Museum of Science, formerly known as the Miami Science Museum.

But while the new museum is under construction in downtown Miami, the current facility – also operating under the new name – is still offering the great programs, events and personalities that the community loves.

Heading into 2014, the Patricia and Phillip Frost Museum of Science will offer the following interactive, culturally relevant and inclusive programming for audiences, while we excitedly await the opening of the new state-of-the-art museum, scheduled for 2015:

February 7: Fabulous First Friday

An evening of laser lights, stars and more will set the Planetarium aglow during the free Planetarium Star Show (7 p.m.) and rooftop observatory viewing (8:30–10 p.m., weather permitting). Later in the evening, catch our famous Laser Shows in the Planetarium. Laser Show admission: $4 per child; $8 per adult. Our activity room for kids is a fun alternative for your tiny tots, ages 3 and up. Swing by the Space Gallery for a few hands-on activities and demonstrations (8–9 p.m.). For more information, call 305-646-4234.

Feb. 12, 711 p.m.: Chemistry: The Science of Dating and Relationships

Looking for a Valentine’s Day date? Join us and the Patricia and Phillip Frost Museum of Science’s Young Patrons (ages 21–41) for an evening of chemistry experiments. Singles are encouraged to mingle and enjoy cocktails and light bites as love expert Dr. Lisa Pazi shares dating advice and leads exercises in speed dating. Free for Young Patrons members; all others – $35 in advance, $40 at the door. Tickets can be purchased in advance at http://www.eventbrite.com/e/chemistry-the-science-of-dating-and-relationships-tickets-10052492275. For more information, call 305-646-4200.

Feb. 22, 10 a.m.4 p.m.: Engineering Day

Join the Patricia and Phillip Frost Museum of Science as we celebrate Introduce a Girl to Engineering Day! Join us for a memorable day of fun engineering activities, career awareness and talks for young and old alike. The day will include career panels featuring successful women engineers, sharing their stories and keys to success, showcases by local engineering organizations and students, and hands-on activities and workshops. So grab your daughter, granddaughter, niece or cousin to show them how creative and collaborative engineering is, and how engineers are changing our world. Free with paid museum admission. For more information, visit www.miamisci.org.

Want more? Click here for more information on programming throughout the rest of the season!

The Thrill of the Win! Durée & Company Takes Home a Second Bernays Award

Duree Ross Bernays Award copyIt’s award season – on TV and in person – and we kicked our season off at the Gold Coast PR Council’s Bernays Award luncheon on Jan. 24 at Boca Dunes Golf & Country Club.

The Durée & Company team proudly accepted a 2014 Bernays award for Branding/Image Campaign for our work with Rising Tide Car Wash in Parkland, Florida.

Rising Tide Car Wash is a groundbreaking social enterprise, which not only aims to be the premier car wash experience in the market, but also is one of the largest employers of people with autism in the U.S.

When we became the PR firm for Rising Tide, it was scheduled to open in a few weeks on April 6, 2013. We saw so much potential in the Broward County business, and with less than a month to initiate, our team did three things fast and apparently, very well. We introduced Rising Tide Car Wash to regional business media with its unique altruistic model, personalized the family business owners and took the story national.

Surrounded by PR colleagues at the awards luncheon, it was a fabulous repeat of our 2013 Bernays award win for PR Campaign By a Small Company or Firm for our work with Boys & Girls Clubs of Miami-Dade. This stuff just doesn’t get old.

Thanks to Rising Tide owners John D’Eri and Thomas D’Eri for being so great to work with; thanks to the amazing team of Durée & Company; thanks to the media for caring so much; and a big thank you to Gold Coast PR Council for recognizing the work we love.