Mastering the fine art of self-promotion

its-all-about-meThis summer, I won my second American Business Award in two years. I was featured in South Florida Business Journal‘s “40 Under 40.” I was asked to participate in various fundraisers and high-profile award ceremonies. I sat on panels, presented seminars and opened new offices.

How much of this is worth talking about? And when I do talk about it, how much of it is bragging or sharing?

PR Tip #1: No amount of self-promotion is too much.

I’ve been in PR for all of my professional life, so I, of all people, know the value of a good placement. Yet, when it came time to toot my own horn repeatedly, I hesitated. My husband, who is so not in PR, gave me solid advice: Go for it.

People are bombarded with information, and you never know when they are tuned in or tuned out, so you must talk to them all the time about why you are the best person for the job. Just like when you are not paying attention to the car ads until your own car is making sounds, your message may not resonate until they need you and your service. And who knows when that may be?

Every award, presentation, seminar, panel, recognition or honor is a third-party endorsement that you are good at what you do. It may be that one blog post, Facebook link, newspaper article or Instagram picture that captures a client’s attention, just when they are looking for what you have to offer.

It’s not bragging or boasting; it’s sharing and communicating. Readjust your lens. I had to, and I’ve found out that my vision is far-reaching.

The Happiness Advantage

This is a cool video. It’s funny, insightful, inspiring, uplifting and only 12 minutes long. I don’t know about you, but I can afford 12 minutes to adjust my perspective.

The speaker in this video is Shawn Achor, an expert in positive psychology. I truly believe in the power of positive thinking – it’s key to reducing stress and can even affect health and well-being.

Let’s be honest – sometimes the petty, little details of life that don’t go as planned can really be annoying. They can make you think that no matter how much you try, your plans are doomed. At times like this, it can be difficult to see the bigger picture of how great things truly are.

But when you take Shawn’s advice and apply it to your own situation, it works. My best ideas come when I’m in a positive frame of mind, when I’m laughing with co-workers and we’re bouncing thoughts off each other, when I’m relaxing with friends and family, or when I’m alone and pondering the possibilities. I start to think, “what if?” and suddenly campaign ideas float to the surface, media angles begin to materialize and client partnerships that I didn’t see before become clear.

It’s then that I think how lucky I am to do this for a living, how great my clients are and how I wouldn’t do anything else with my career. Then I’m really smiling!

Check out what Shawn has to say. Really, it’s 12 minutes of video, and it might change the way you see your whole day – for the positive.

Lifting All Boats

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Phrases like “win-win” tend to become a little stale once everyone starts saying it.

Lately, I’ve wanted to use “lifts all boats,” instead of “win-win” because I like being original, and because my client, Rising Tide Car Wash, is so darn inspiring.

“A rising tide lifts all boats,” as does Rising Tide Car Wash’s business model of providing gainful employment opportunities to more than 30 individuals with autism, while putting clean, shiny cars on the road. Not only is Rising Tide one of the largest employers of people with autism in the U.S., but it’s among the first consumer brands in the nation focused on empowering young adults with autism.

Its unique approach to employing people with autism via a specially-designed methodology for car washing has caught the interest of more than a few media outlets, including New Times Broward Palm Beach, which selected Rising Tide as the Best Car Wash in its 2013 “Best Of 2013 Award” edition.

This isn’t any old car wash. It’s a car wash that helps people help themselves. It’s a car wash that peeks into the future of special needs employment. It’s a car wash you can look and feel good about. It “lifts all boats.”

Don’t worry. “Lifts all boats” will catch on.