Legal

Public Relations so effective, it shouldn’t be legal.

In Florida, the legal profession is one of the most competitive industries in the state. Only the most tenacious, creative, diligent and discerning attorneys earn the continued respect and patronage of clients. According to the American Bar Association, more than 77,223 licensed attorneys practiced in Florida in 2022. To stand apart requires an edge.

At Florida public relations firm Durée & Company, we provide that edge. Our team represents some of the most successful firms in South Florida, and part of our responsibilities is to share their successes — both in and out of the courtroom — with the public.

The team at Durée & Company communicates our clients’ legal victories, as well as the certifications and licenses they earn that make them so qualified to represent Florida’s citizens. We also share their awards and recognitions from their legal peers.

From Super Lawyers®, The Best Lawyers in America© and The Florida Bar to U.S. News – Best Lawyers® “Best Law Firms” listings, Florida Trend’s Legal Elite and peer-review ratings, every accolade solidifies our legal clients’ credibility and deserves to be shared.

Beyond the legal casework and representation, attorneys and law firms contribute to the vitality and strength of a region. To that end, PR firm Durée & Company is proud to disseminate the news of our clients’ good works outside of the courtroom. Our legal clients sponsor events, raise funds and act as a good neighbor to several worthwhile causes. In some cases, Durée & Company will make recommendations on sponsorships and relationships that will build our legal clients’ brand awareness and community-wide goodwill.

Our team approaches the public relations, media relations and marketing of legal clients with an understanding that we are helping potential clients form critical opinions. Selecting a law firm means choosing a team that inspires trust. Durée & Company provides PR services that help to inform that choice with coverage, social media content and educational information, shared via a variety of platforms, such as speaking engagements, press releases, blogs, e-letters, award nominations and white papers.

We also do the legwork to make sure our PR clients are included in their association publications, industry news and regional and national conversations on trending legal issues.

If your law firm is searching for a marketing company in Florida that will give you the edge needed to compete, call Durée & Company. We take our representation as seriously as you do.

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SHAREHOLDER & ATTORNEY, BRYANT MILLER OLIVE P.A.

I resisted the whole idea of engaging a public relations firm for our law firm. I didn’t think we needed it and it just didn’t feel right. Within weeks, Durée & Company showed me how wrong I was. They invested a lot of up-front time getting to know us and tailored their services to our sensitivities and needs. At the same time, we learned from them how we could benefit from public relations services in ways we never imagined and with which we were totally comfortable. Durée & Company has found opportunities for us we never would have known about without them. They have enhanced our practices and provided experienced, solid advice. They have been there for us days, nights, and weekends. With Durée & Company, we made a wise investment. We also made good friends.

FOUNDER, MLE LAW

Smart, aggressive, dynamic and everything in between, Durée and her team are my number 1 asset! They’ve provided more meaningful exposure for me in 6 months than I’ve achieved in 16 years. In short, they’re worth every penny and then some! Oh, and they’re just plain good people. For me, there’s no better in the business!

What else should you know about us? Contact the team at Durée & Company to find out.