Tag Archives: fort lauderdale

Sip. Paint. Repeat: Pinot’s Palette in Fort Lauderdale Unleashes Your Inner Artist


With a brush in one hand and a full glass of wine in the other, there’s a reason why “paint-and-sip” parties have become all the rage – they’re a blast! When the dynamos at Fort Lauderdale PR firm Durée & Company heard that Pinot’s Palette was opening in Fort Lauderdale, we couldn’t wait to unleash our inner Picasso.

After months of hard work and planning, our client, Pinot’s Palette, hosted a successful grand opening with a tribute to Vincent van Gogh on Friday, October 13. Before allowing guests to try their hands at painting, Deborah Lind, owner of Pinot’s Palette Fort Lauderdale, thanked guests and media attendees for attending the grand opening of Pinot’s 200th location.

Working from an example canvas, guested created their own version of “A Simply Starry Night” while enjoying complimentary French bites, wine and refreshments. We must say, after a few sips of liquid courage, everyone quickly got in the zone. Keeping up with the steps was easy, the hardest part about the class was making sure we didn’t accidentally drink the paint water.  In the end, paintings varied in color and details, but it was amazing to see everyone walk away with a piece of art they were proud of.

We were in awe by the masterpieces we created and all the fun we had in the process, but let’s face it, the wine helped! From date nights to birthdays, bachelorette parties, fundraisers and corporate team building events, Pinot’s brings a unique way to celebrate all of life’s special moments – even if the occasion is just called “Friday.”

To book a class, visit Pinot’s Palette – Fort Lauderdale at https://www.pinotspalette.com/fortlauderdale or call 754-900-8072.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

We Won! D&Co Wins Prestigious 2017 Bulldog Stars of PR Award


We at Fort Lauderdale PR firm Durée & Company are very excited to announce that our firm is a winner of the national, prestigious 2017 Bulldog Stars of PR Awards from Bulldog Reporter! We took the silver award in Small Agency of the Year (fewer than 50 employees) category.

This award, which recognizes the best and brightest in PR and communications agencies and individuals globally, is a huge honor for all of us at Durée & Company. As an award winner, our firm will receive extensive promotion on the Bulldog Awards website, and through Bulldog Reporter’s newsletters and website; as well as a certificate.

Our founder and fearless leader Durée Ross would like to thank all of her team members — the “D&Co Dynamos” — for their incredible dedication and professionalism, as well as the firm’s esteemed clients, who make our jobs such a joy every single day. They both made winning this incredible award possible!

Agency submissions were scored on firm positioning, client growth and retention, work environment, and results achieved. A record-breaking number of entries were submitted this year; winners in 20 agency and individual categories were selected.

Bulldog Reporter is the leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Disclosing Paid Sponsorships on Social Media


Social media platforms are a hotspot for paid ads and celebrity endorsements. But what happens when you find out a celebrity was paid to promote a brand unbeknownst to millions of followers? There are positives and negatives of disclosing paid sponsorship on social media, and the D&Co Dynamos of Fort Lauderdale PR firm Durée & Company are here to break them down for you. Here’s why disclosing paid sponsorship will have a positive impact on your business:

  • Trust: People value honesty, whether it comes from an individual or a national corporation. Being transparent about paid endorsements is a way to utilize celebrities and other public figures to increase product desirability without sacrificing the integrity of your company.
  • Indifference: Most people that follow a celebrity on social media will not care whether or not an endorsement was paid for by a brand or company as long as their favorite social media stars are shown using or wearing the product.
  • FTC Crackdown: The Federal Trade Commission has stated that companies and social media stars can be subject to charges for deceiving customers by paying for sponsorships without informing customers. Avoiding legal fees and a tarnished brand is always a good idea.

However, there could be some downsides to revealing sponsorship was not merely voluntary:

  • Drop in Sales: When followers find out that a social media celeb was paid to promote a product, they may question the quality and value of the product or brand. This can discourage potential customers who feel it is no longer worth the purchase as it is a paid endorsement.
  • Loss of Emotional Appeal: Often times, people buy products endorsed by celebrities, friends and families because they feel some sort of emotional connection to them. Once the sponsorship is revealed as a business deal rather than a casual recommendation from one individual to another, it loses its effectiveness.

With disclosing a paid sponsorship, it ultimately allows the consumer the opportunity to formulate an opinion about a product on their own, but be prepared that it can have both its upsides and downsides. Social media has now become the advertising of the future, whether organic, sponsored or paid campaigns. It is a platform that will continue to increase in popularity and will be a learning curve for users and brands along the way.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.