Tag Archives: fort lauderdale

Grab Your Cape and Fly on #NationalRideTheWindDay


iFly Ride With the Wind DayAs publicists, we are always on the lookout for a good “hook” to get our clients noticed. When we identified the hashtag holiday #NationalRideTheWindDay, we knew we landed a windfall for our clients at iFLY Indoor Skydiving.

With both the Fort Lauderdale and Orlando iFLY wind tunnels packed in our proverbial “parachute,” the dynamos at Fort Lauderdale PR firm Durée & Company floated the idea for iFLY to make an event out of #NationalRideTheWindDay and 25% off for first-time flyers on #NationalRideTheWindDay was born.

Created to celebrate the anniversary of the first man-powered flight, #NationalRideTheWindDay was intended to be some high-flying fun for the whole family. At iFLY, first-time flyers, aged three to 103, simply lay on a cushion of air while an IBA-certified IFLY instructor helps them control their bodies to experience true human flight in a safe, comfortable and fun environment – without having to jump out of an airplane.

iFLY Indoor Skydiving opened its very first facility in Orlando in 1999. iFLY Orlando spent the better part of nearly two decades as that city’s most popular non-theme park attraction. It was only fitting that when iFLY debuted its newest facility and the very first to feature dual, side-by-side flight chambers that it be in Orlando as well. iFLY Fort Lauderdale was the company’s 27th wind tunnel that opened in February 2017.

iFLY Indoor Skydiving was founded by a man who wanted to share his love of skydiving with his family. Durée & Company was founded by a woman who was born to share his story with the world. As a result of this perfect fit, on Wednesday, August 23, 2017, first-time flyers can enjoy 25% off the entire #NationalRideTheWindDay and become part of the eight million people iFLY has safely flown.

Grab your cape and fly on #NationalRideTheWindDay. To save 25% off, visit www.iflyworld.com and use promo code Summer25. Geronimo!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Why Not Celebrate Every Day? Take Advantage of Hashtag Holidays.


national lasagna dayTime to brush up on your Italian! National Lasagna Day ­is coming up on July 29. This is the perfect opportunity to celebrate your Italian heritage, indulge in carbs or just treat yourself to a night out at one of you favorite Italian restaurants. Two of our favorites, BRAVO! Cucina Italiana and BRIO Tuscan Grille, will be celebrating early with specials July 26 and 27, respectively. At both restaurants, guests can indulge in a half-price entrée of Mama’s Lasagna Bolognese!

#NationalLasagnaDay is what we call a hashtag holiday. These days are celebrated on social media and have a variety of purposes, from spreading awareness and promoting causes to celebrating quirks and just having fun. Hashtag holidays often become a trending topic on social media outlets and quickly gain momentum.

In honor of #NationalLasagnaDay, and all other hashtag holidays, the D&Co Dynamos at Fort Lauderdale public relations firm Durée & Company would like to share our best tips and tricks to make the most of these public relations opportunities.

  • Plan Ahead – Don’t jump on the bandwagon last minute once a hashtag holiday gains popularity. In order to make the most out of it, you should start promoting and teasing to the holiday a couple weeks in advance at least, both on social media and other avenues.
  • Don’t Overdo It – Pick and choose your hashtag holidays carefully. Stick to days that are fun, relevant to your client or business and will appeal to the customers in your area. If every day is a holiday, the novelty will be lost.
  • Branch Out – Use hashtag holidays as a reason to reach out to new clients or form mutually-beneficial relationships between businesses. Hashtag holiday events and specials are a great way to extend your reach into other markets.

This is one of the many ways social media works its way into public relations. Hashtag holidays are a new and fun way to get the word out about your event or business. Take advantage of every opportunity, and happy #holidays!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Calling All Foodies! FLIPANY’s Chefs Up Front Events are Just Around the Corner


The D&Co Dynamos will be combining two of our favorite things: giving back to our community and enjoying delicious food! Fort Lauderdale PR firm Durée & Company is proud to represent and support a number of nonprofit clients who make an extraordinary difference in the community, including FLIPANY (Florida Introduces Physical Activity and Nutrition to Youth) whose mission is to empower youth and their families through physical activity and nutrition education programs. FLIPANY will host its 7th annual Chefs Up Front fundraising dinners this August at The Biltmore in Coral Gables and the W Fort Lauderdale in Fort Lauderdale.

If you are a foodie like us, this event is for you! And our client, Sapoznik Insurance, agrees. They just became a bronze sponsor because not only does Chefs Up Front guarantee you a decadent five-course meal prepared by one of South Florida’s renowned chefs, but each chef personally prepares his or her own signature dishes tableside for the table of 10. Each table’s menu is unique and each course is complemented by a perfectly paired wine. Additionally, 100 percent of the proceeds benefit Share Our Strength’s Cooking Matters program that connects families with healthy food by teaching them how to prepare nutritious, tasty meals on a limited budget. FLIPANY is the lead Florida partner of Share Our Strength’s No Kid Hungry campaign.

Some of South Florida’s culinary royalty who will be dazzling guests at The Biltmore in Coral Gables include:

  • Aaron Dreilinger with Chef David Catering and Event Design
  • David Hackett with The Biltmore
  • Alan Hughes with Chef Alan Hughes
  • Brad Kilgore with Brava/Alter
  • Cristian Cuevas with 50 Eggs Inc.
  • Brian Nasajon with Beaker & Gray
  • Dustin Ward with BLT Prime
  • Adrianne Calvo with Chef Adrianne’s Vineyard Restaurant and Wine Bar
  • Pedro Lopez with Soyka
  • Ryan Martin with 180 Degrees at DRB
  • Pablo Zitsman with No Name Chinese
  • Sean Brasel with Meat Market

The acclaimed chefs who will be delighting diners at the W Fort Lauderdale are:

  • Aaron Dreilinger with Chef David Catering and Event Design
  • Jon Capo with Steak954
  • Brian Cornelius with Shooters Waterfront & Events by Grateful Palate
  • Gina Sansonia with Cucina Bambina
  • Marc Gruverman with The Capital Grille
  • Mike White with Tsukuro
  • Andrea Fadda with Zona Blu
  • Derek Rosen with OCEAN2000
  • Adrienne Grenier with 3030 Ocean
  • Robyn Almodovar with Palate Party
  • Giovanni Rocchio with One Door East/Valentino

This elegant epicurean event will be hosted by radio personalities Julie Guy and Evelyn Curry of 101.5 LITE FM and Kimmy B. of Hits 97.3. The evening will begin with a special reception of delectable hors d’oeuvres and specialty cocktails alongside a silent auction, followed by your own private dinner for 10 elegantly prepared tableside by one of South Florida’s cooking elite in the most intimate of settings and an after party will follow.

Chefs Up Front will occur at The Biltmore on August 18 and at the W Fort Lauderdale on August 25 with the receptions starting at 6 p.m. Tickets are available for $250 a person and you may choose your chef for the evening. To purchase event tickets, visit www.chefsupfront.org, choose the event location you would like to attend and scroll down to select your seats.

We hope you will join us for these dynamic fundraising dinners. We promise you’ll leave with a huge smile and gourmet memories to last a lifetime!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.