Tag Archives: fort lauderdale

FLIPANY’s Aug. 26 “Chefs Up Front” Fort Lauderdale Annual Dinner Served Up an Epicurean Adventure with Renowned Area Chefs, Raising Nearly $40,000


Proceeds Benefit Share Our Strength’s Cooking Matters™ Program

Fort Lauderdale, FL (Sept. 21, 2016) – More than 100 guests experienced an unforgettable gastronomical evening, raising nearly $40,000 for Share Our Strength’s Cooking Matters™ program, at the Aug. 26, 6th annual “Chefs Up Front” Fort Lauderdale dinner, reception and auction. The epicurean event, hosted by non-profit organization FLIPANY (Florida Introduces Physical Activity and Nutrition to Youth) and presented by Holman Automotive, presented decadent five-course dinners prepared by 10 of South Florida’s most acclaimed chefs.

Parties of 10 reveled in delightful meals prepared tableside by the renowned chefs, as well as exquisite wine pairings. “Chefs Up Front” Fort Lauderdale took place aboard the South Beach Lady Yacht, which cruised down the Intracoastal Waterway in Fort Lauderdale, and was emceed by Kimmy B, morning show co-host of Miami radio station HITS 97.3.

The “Chefs Up Front” Fort Lauderdale chef lineup included Chef Jason Smith of the W Fort Lauderdale hotel, Chef Robyn Almodovar of Palate Party, Chef Mike White of Tsukuro, Chef Eric Baker of Max’s Harvest, Chef Steve Zobel of Big City Tavern, Chef Adrienne Grenier of 3030 Ocean, Chef Ned Jaouhar of The Rusty Hook Tavern, Chef Michael Bloise of Ocean2000, and Chef Rolando Centonzio of Shooters Waterfront & The Grateful Palate.

Cooking Matters is a program that teaches children and their families how to make healthy food choices, cook healthy meals and shop for nutritious foods on a budget. All funds raised from the event support Cooking Matters for a total of 500 participants: schoolchildren and their families in Miami-Dade, Broward and Palm Beach Counties.

The “Chefs Up Front” dinner also took place in Miami on Sept. 9, 2016 at The Biltmore hotel in Coral Gables.

About FLIPANY
Florida Introduces Physical Activity and Nutrition to Youth (FLIPANY)’s mission is to empower youth and their families through physical activity and nutrition education programs while raising awareness and creating policies for a healthier community. FLIPANY serves youth and families, including seniors, through collaborations with community centers, parks, and other social services agencies. FLIPANY is the lead Florida partner of Cooking Matters, a program of Share Our Strength’s No Kid Hungry campaign. For more information, visit flipany.org.

About Share our Strength

Share Our Strength, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry Campaign — a national effort to end childhood hunger in America by 2020 — Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger at the state and city level. For more information, visit www.nokidhungry.org.

 

Nonprofit Communication Best Practices: Broward Public Schools’ National School Lunch Week


successful communication plan for nonprofitsAt South Florida PR firm Durée & Company, a number of our client accounts are nonprofit businesses and services that make great strides to better the community. We recognize that many nonprofits don’t always have the same resources as for-profit businesses, but communicating their message and maintaining their reputation is nonetheless a critical mission. And while so many of these nonprofits greatly contribute to the community, if they are not telling their story consistently and strategically, it will fall on deaf ears.

As a case in point, our nonprofit client Broward Public Schools promotes National School Lunch Week, an annual initiative that brings to light the importance of access to healthy school lunches. To ensure this initiative is effectively communicated, we put these five best practices to work in helping our nonprofit clients build bridges with new audiences and enhance their reputations:

  1. Put a strategy in place to deliver success: It’s important to make sure that all efforts are connected and work together Oftentimes, nonprofits conduct a series of loosely connected communications activities to drive immediate goals. As communications professionals, our job is to connect all the dots and tie the initiatives together under one overarching strategy.
  1. Differentiate with a Compelling, Message-Driven Story: A core message platform is the cornerstone of any communications strategy and authentic stories make a true impact and resonate with your audience. In the case for access to school lunches, parents are an importance audience, so we can tailor the message accordingly to this specific audience.
  1. Identify and Message-Train Spokespersons: In actively engaging with your audience, identify spokespeople with expertise, influence and comfort speaking about the nonprofit’s mission. In the case of National School Lunch Week, Broward Public Schools is fortunate to have Celebrity Chef Rudy Poindexter on board to promote this initiative.
  1. Map Out All Communications Activity: Execution is crucial! Plotting out all the necessary tactics for a strategic communications campaign helps nonprofits prioritize and generate awareness. And finally, messages must be pulled consistently through all communications vehicles, from website copy to interviews to presentations.
  1. Use Social Media to Engage: Approach social media with the same strategic mindset you would bring to traditional communications. Interaction should be creative, message-driven and relevant to your audience. Another benefit, particularly to nonprofits, is social media’s cost effectiveness.

Our goal is to bring our nonprofit clients’ stories and mission to life. Being prepared with these five tips is the first step to succeeding at this job!

power up froward county public schools food and nutrition program

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

D&Co Selected as Forbes Agency Council Member


forbes agency council duree and companyWe at South Florida PR firm Durée & Company are pleased to announce that our firm was recently selected as a member of the esteemed Forbes Agency Council, which launched in January 2016. The Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies.

This highly selective, quality-over-quantity organization chooses members who run successful, high-growth businesses. As part of the review process, members are also selected based on their commitment to volunteering, investing, donating and mentoring in the community. Public and industry recognition, particularly in the way of awards, speaking engagements and press garnered, also factor into the committee’s decision.

So what does this membership mean for us and our clients? It is a huge honor to have been selected by Forbes Agency Council committee — there are now only 172 members nationwide! Plus, we’ll be even more connected to “movers and shakers” around the country and have access to more resources to promote our clients.

As part of this council, our agency can contribute expert business articles, short tips and best practices related to our industry on Forbes.com. Being a part of this council also allows us to exchange ideas and insight with our peers and fellow members and strengthen our relationships within this industry.

This is just the beginning! Stay tuned for more exciting developments as we fully immerse ourselves in the Forbes Agency Council.

Read Durée’s Forbes Agency Council Member Spotlight here.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.