Tag Archives: grand opening

Cooper’s Hawk Winery & Restaurants to Debut at Pines City Center in Pembroke Pines, with Grand Opening on April 30, 2018

Pembroke Pines, Fla. —Cooper’s Hawk Winery & Restaurants, a nationally renowned establishment which combines a restaurant, winery, a Napa-style tasting room and artisanal retail market is debuting its newest location with a grand opening at 10310 Pines Blvd., Pembroke Pines, FL 33026 on April 30, 2018. Cooper’s Hawk will be located in the new Pines City Center.

With the opening of the Pines City Center location, the award-winning upscale casual restaurant and wine-driven lifestyle brand will officially operate 31 restaurants and tasting rooms. An additional four more locations are slated to open across the U.S. throughout 2018.

Cooper’s Hawk redefines the modern casual dining experience and presents a contemporary-American menu infused with international flavors. Each dish on the menu is listed with a bin number, guiding guests to their selection’s perfect wine pairing. The menu also includes a gluten free selection, as well as a kids’ menu, carryout and catering. Popular dishes include:

  • Pan Roasted Barramundi -Blistered Green Beans, Grape Tomatoes, Ginger Rice, Thai Lemongrass Sauce 2 – BIN 70 Unoaked Chardonnay
  • Wild Mushroom-Crusted Chicken – Sweet Corn and Pea Risotto, Shiitake Mushroom, Spinach, Lemon Butter – BIN 74 Cooper’s Hawk Lux Chardonnay
  • Soy Ginger Steak – Wasabi-Buttered Mashed, Oven-Roasted Vegetables – BIN 89 Cooper’s Hawk Lux Cabernet Sauvignon
  • Asian Pork Belly Tostadas – Scallions, Sesame Seeds, Cilantro, Radish, Sweet Chili BBQ Sauce – BIN 94 Cabernet Zinfandel
  • Mexican Drunken Shrimp – Bacon-Wrapped Shrimp, Tequila Lime Butter Sauce, Fresh Guacamole – BIN 73 Gewürztraminer

“We are thrilled to be a part of the brand new Pines City Center,” said Cooper’s Hawk Winery & Restaurants CEO and Founder Tim McEnery. “We believe that food and wine bring people together and build lasting connections. Weare looking forward to being a cornerstone of the vibrant Pembroke Pines community.”

The atmosphere, which encourages conversation about food and wine, reflects the architecture of California wine country. The interior showcases décor influenced by the craft of wine-making, such as a textured cork wall in the bar and artwork created from reclaimed barrels. The tasting rooms embrace the rich Napa experience, which provides guests with the opportunity to explore and expand their palates which enriching their wine journey.

Cooper’s Hawk at Pines City Center’s exterior was designed to harmonize with the South Florida aesthetic, with design elements including light tones and a “living wall” with beautiful plants and flowers. To bring in additional natural light into the tasting bar and dining room, clerestory windows were integrated into the design.

The restaurant has the capacity to accommodate 250 guests; the main indoor dining space will have seating for 214 guests, while a fully covered outdoor patio will accommodate an additional 36. There will also be two private barrel rooms, which will seat 22 guests each and are divided by a sliding wall to create one large private dining room to seat a total of 44.

“The Pembroke Pines location has a spacious yet warm atmosphere using de-saturated wood tones and hints of bold accents in the artwork,” said Stacey Bouwman, Senior Designer of Aria Group. “There is an even mixture of rustic and refined elements to make the space both comfortable and inviting, adding an authentic Cooper’s Hawk experience in Pembroke Pines.”

Cooper’s Hawk features the U.S.’s largest Wine Club, a lifestyle-driven monthly affiliation, offering exclusive wines, events and privileges to members. Since the groundbreaking wine-centric restaurant concept debuted its first-generation blends in 2005, its Wine Club has grown to more than300,000 members. With a state-of-the-industry winemaking facility at its epicenter, Wine Club members and guests are able to try classic domestic varietals, as well as those from countries such as Chile, Argentina, and Italy — all at a reasonable price point. The company feeds its members’ thirst for epic adventure with trips to great wine regions and expands members’ palates with personal access to celebrity chefs, sommeliers and cooking demonstrations. Other perks include monthly wines, insider rewards and more.

In addition to its innovative dining experience, the Cooper’s Hawk Winery in Woodridge, IL, produces over five million bottles per year and is currently the 34thlargest winery in the United States. Cooper’s Hawk blends, ferments and ages wine from some of the most prestigious vineyards across the globe to create the award-winning wine.

Cooper’s Hawk wines have won nearly 500 awards, with wines from the Cooper’s Hawk Lux line receiving top recognition from renowned competitions, including the Grand Harvest and the Critics Challenge International Wine Competition, where the Cooper’s Hawk Lux Pinot Noir was given a 99-point rating. Cooper’s Hawk Wines garnered three prestigious awards from the San Francisco Chronicle Wine Competition, including Double Gold for the Lux Meritage and the Cooper’s Hawk Lux Ice Wine was awarded Best of Class. The winery is also known for its more exotic selections, such as its Best of Show, Platinum, 95-point score Lux Ice Wine Double Gold Ice Wine and its 94-point Gewürztraminer.


About Cooper’s Hawk Winery & Restaurants

Founded in 2005 by CEO Tim McEnery, Cooper’s Hawk Winery & Restaurants is built upon the belief that food and wine hold the power to forge lasting connections. Cooper’s Hawk is a lifestyle brand centered around wine and focused on creating memorable moments that enrich lives. The concept is a fusion of familiar elements – winery, modern casual restaurant, Napa-style tasting room and artisanal retail market – that has combined to create an entirely new hospitality experience.


Website: www.chwinery.com

Twitter: @chwinery

Instagram: @chwinery

Launching a New Brand in the Marketplace

dfp_7775The planning of a new product launch is always exciting and lucky for us, we’re currently in the middle of new openings for a number of clients. While there is a great amount of anticipation, it’s our job to make sure our clients come out of the gates without any problems. We at Fort Lauderdale PR firm Durée & Company have put together a list of the five main steps to successfully launch a brand, concept or product in the marketplace.

  1. Identify the Audience – This is the first crucial step in the process. All internal and external audiences need to be identified. This can be everyone from an internal board of directors and employees to partners, vendors, media and the greater community. Different audiences may require a different approach.
  2. Develop a Brand Story and Launch Idea – Once the audience has been identified, think about how to tell the brand story in a way that will engage audiences and demonstrate value. The message needs to be for and about the target audiences and the value your brand brings to them. It’s best to develop a single idea that can carry through all launch communications, but be customized for target audiences and platforms.
  3. Design a Communication Plan for Each Audience – With the target audience and priorities clearly defined and the brand story and launch idea in hand, it’s time to plan out the launch campaigns for each audience. Each audience should have its own communications plan with release dates to ensure adequate time to create all communications. The deliverables may include writing formal press releases and position statements, designing email e-blasts, writing social media posts – everything that has been outlined in the detailed communication plan for each audience.
  4. Prepare All Brand Touchpoints – Before you can introduce your brand, concept or product to the world, all the marketing communications, sales materials, print and digital templates, signage, press kit materials, promotional and outreach materials and more – everything that is needed to communicate internally and externally at every brand touchpoint – needs to be finalized.
  5. Timing is everything! – Based on the communication plan for each target audience, plot out all launch deliverables on a single launch timeline – including every step of the communication process for each audience and the exact communications being delivered. Remember, brand rollout campaigns have lots of moving pieces, and many components of public relations require significant lead time. Rollout planning should begin at the very early stages of the rebranding process so there is enough time both to strategize and execute.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

The Atlantic Hotel & Spa to Debut New Flagship Restaurant, Coastal, Featuring Italian-Inspired Mediterranean Cuisine, on Nov. 29

Fort Lauderdale, Fla. — Nov. 1, 2017 — A new dining concept is coming to The Atlantic Hotel & Spa: Coastal, featuring Italian-inspired Mediterranean coastal cuisine, along with beautiful oceanfront views. Led by Executive Chef Rocco Honig, the relaxed yet stylish dining venue serves breakfast, lunch, dinner and Sunday brunch. Situated on Fort Lauderdale Beach, Coastal is slated to debut Nov. 29. The restaurant will continue to serve the Atlantic Grill menu up until that time.

Coastal, evoking a contemporary coastal feel with airy, modern pastel colors and wood grain table tops, seats 84 guests indoors, and 56 guests outdoors on the restaurant’s elegant terrace. A lively bar seats 12 guests, with front row seats to a fine selection of wine and spirits. An additional 20 seats are available in the bar area.

The menu features a robust selection of artfully prepared dishes. Not-to-miss menu highlights include the Grilled Octopus appetizer, with fingerling potatoes and greens beans ($16); the Lobster Milanese entrée with arugula, parmesan cheese, tomato and shaved onion ($38); and a made-from-scratch tiramisu for dessert ($10).

Additional menu highlights certain to entice the senses are appetizers such as Amalfi Shrimp, salads including Mediterranean Salad, piadina (Italian flatbread) including the Clams a la Vongole, and entrées such as the Seafood Cioppino. Desserts include housemade gelato and cannolis.

The Coastal Sharing menu, served family-style for tables of six or more, is a delightful option for larger gatherings. The menu includes Home Style Meatballs, platters of Italian meats and cheeses, Caesar Salad, Chicken Milanese, Rigatoni Bolognese, Sautéed Yellow Tail Snapper, desserts including cannolis, miniature tiramisu and assorted Italian cookies and more. It is priced at $80 per person.

The wine, beer and cocktail menu provides a wide range of choices for the most discerning tastes. Cocktails range from traditional favorites to new twists on the classics. The Amaro-rita is an Italian-style Margarita made with Corzo Silver Tequila, Averna Amaro Siciliano and sour. Martini lovers can try the Sapphire Limoncello Martini, made with Bombay Sapphire Gin, Villa Massa Limoncello, and a lemon twist – perfection! A comprehensive wine list offers selections that pair beautifully with Coastal’s unique and flavorful menu.

Additionally, Coastal offers its signature Rosé Menu with its signature Frosé, a semi-frozen mixture of Oregon’s Elouan Rosé, simple syrup, fresh lime juice and ice ($10 per glass). Other options include French varieties such as the Fleur De Mer, St. Tropez ($10 per glass and $36 per bottle); the Italian Frescobaldi, Alie, Ammiraglia ($11 per glass, $39 per bottle); the domestic Malene, California ($10 per glass, $36 per bottle); and the French Sparkling Coeur Clementine, Provence ($10 per glass, $36 per bottle).

Ideal for larger get-togethers, Coastal’s semi-private dining room offers seating for up to 22 guests.

“When creating this new restaurant concept for The Atlantic Hotel & Spa, I knew it I wanted it to have an approachable feel,” said Chef Rocco, who has worked and thrived in virtually every facet of the South Florida culinary arts industry for 20 years. “A beach-chic restaurant for locals and visitors alike, Coastal merges the best of Italian-inspired Mediterranean coastal cuisine, a relaxing atmosphere, and extraordinary service.”

Chef Rocco, who graduated from the Art Institute of Fort Lauderdale with a culinary arts degree, previously worked at best-in-class brands such as Café Martorano in Fort Lauderdale, Anthony’s Runway 84 in Fort Lauderdale, and Vic & Angelo’s in Delray Beach.

About Coastal

Coastal is located at The Atlantic Hotel & Spa, at 601 N. Fort Lauderdale Beach Blvd. The restaurant is open for breakfast daily from 7–11:30 a.m. (except Sunday, when breakfast is served 7–10:30 a.m.) Lunch is offered from 11:30 a.m.–4 p.m. (no lunch on Sunday); and dinner is served 5–10 p.m. (except Friday and Saturday, when it is offered 5–11 p.m.) Sunday brunch is served from 11 a.m.–3 p.m. For more information, visit www.eatcoastal.com. For reservations, please call (954) 567-8070.

About The Atlantic Hotel & Spa

An AAA Four Diamond-rated property, The Atlantic Hotel & Spa is the ultimate oceanfront destination for relaxation and fun in the sun. Located on Fort Lauderdale Beach, this luxury boutique hotel overlooks miles of sun-splashed golden beaches and is a member of the Preferred Hotels & Resorts portfolio. The ever-attentive staff is devoted to providing superior service and catering to every whim. Oversized rooms and suites evoke the sense of an exclusive oceanfront club as guests are pampered at the award-winning Spa Atlantic and indulge in sea-inspired fare at Coastal, enjoy the sunny rooftop 5th Floor Oceanfront Terrace which is also home to the Pool Bar, a heated outdoor pool, whirlpool tubs, a 24-hour gym and Spa Atlantic. The Atlantic Hotel & Spa is located at 601 N. Fort Lauderdale Beach Blvd. in Fort Lauderdale. Please connect with The Atlantic Hotel & Spa on Facebook, Twitter and Instagram. For more information or reservations please visit atlantichotelfl.com or call (954) 567-8020.