Tag Archives: marketing

Ready, Set, Pitch! How to Make Your Pitches Stand Out


Journalists receive hundreds of pitches in any given week, so what should you say to make sure you get noticed instead of ignored? That’s why we are here!

  • Personalize – Take the time to research who you are pitching. Know their beats, how to spell their name correctly – you’d be surprised how important this is to some journalists – and for which outlets they write. It always helps to read previously written articles to get an idea of their writing style and topics they cover.
  • Short and Sweet – Keep your “love note” about what you’re pitching concise. As we previously mentioned, some journalists receive hundreds of pitches each week and will be turned off if they open a pitch that’s too long.
  • Catchy Subject Line – This is key to making your pitch stand out. You need to catch the journalist’s attention right off the bat to ensure they don’t pass by your pitch without even reading it.
  • Be Excited – Get excited about what you’re pitching! Let the person you’re emailing feel the passion behind your pitch – sell it to them.

Even with these tips, don’t forget to always follow up. Many journalists will thank you for following up because your pitch fell off their radar or they were preoccupied writing another piece. With this advice, you’re ready to go. Happy pitching!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

The D&Co Dynamos Think Pink!


As you may have noticed from our business cards, website and company logo, Fort Lauderdale public relations firm Durée & Company is all about pink. From the notepads to the artwork on the walls – even to the rosé chilling in the fridge – the whole office is pink. Since today is National Pink Day, we’d like to touch on why we’re so loyal to our favorite color.

This holiday is a day to celebrate pink and all it represents – especially girl power. The D&Co dynamos embrace the positive energy this feminine color exudes. As a group of spunky, strong women, we’d like to share why we love working in a distinctly feminine and cheerful environment.

Durée – In the words of Elle Woods: “Whoever said orange was the new pink was seriously disturbed” and “Being true to yourself never goes out of style.”

Chrissy ­– “The color pink is a fun and cheerful reminder of all the great women who contribute their talent and ideas to our team! I love that our agency is so women-centric!”

Elana – “I like to leave a little sparkle wherever I go, and I think that’s the attitude we all bring to the office.”

Elizabeth – “I love being surrounded by other strong and inspiring women who can hand out pink business cards yet still command the attention of every single person in a room for all the right reasons.”

Lizzie – “I love how willing everyone is to teach and help one another with anything around the office!”

Caroline – “I love working in an office that is filled with such a bright and cheerful color! Pink has become part of the Durée & Company brand and it’s perfect for our ‘girl power’ attitudes.”

Sue – “I’m a glass-is-half-full kind of gal so it’s natural for me to be in a decidedly pink and cheerful environment.”

Sam – “I love being surrounded by the color pink every day as it brings positivity and joyfulness to the office.”

Andrea – “Pink is my absolute favorite color, and it keeps me energized and happy at work.”

LeAnne – “I love working in an ultra-feminine environment where everything is highlighted by shades of pink because it serves as an empowering reminder that, as women, we are perfectly capable of doing anything we want – including run a PR firm.”

Nicole ­– “Hustle for the pretty things (and rosé)! PR is all about the hustle and making things happen. We work hard and play hard – hustling on a daily basis!”

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

 

 

Happy Father’s Day From The D&Co Dynamos


With Father’s Day around the corner, Fort Lauderdale public relations firm Durée & Company is celebrating our wonderful dads. And while it’s easy to get caught up with what’s going on in our everyday lives, we never want to forget the things that matter the most, and the important advice and guidance that got us to where we are today. To get in the Father’s Day spirit, the D&Co Dynamos have each shared a quote of wisdom from our fathers who hold a special place in our hearts.

Quotes from our fathers:

“If you are going to do it, do it right or don’t do it at all.” – Durée’s dad

“Make a decision and live with it.” – Andrea’s dad

“Choose your investments wisely. Especially as they relate to your time, talent and most importantly, your finances.” – Chrissy’s dad

Never lose your sense of humor.” – Sue’s dad

“Whatever it is that you do, most importantly, make sure you have fun.” And, “Always double check your work!” – Nicole’s dad

“You have a choice every day – choose happy.” ­– Caroline’s dad

“Tighten everything that’s too loose, and loosen everything that’s too tight.” – Brooke’s dad

“The enemy of excellence is perfection.” – Elana’s dad 

“For you – the blind who once could see – the bell tolls for thee.” – Sam’s dad

“Keep carving your way through life and you will succeed.” – Lizzie’s dad

“Nothing good happens after midnight.” – Elizabeth’s dad

We wish all the amazing fathers out there a very Happy Father’s Day with your families and the people that mean the most to you!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.