Tag Archives: social media

Stay Ahead of The Curve: Emerging PR Trends for 2018

In the last year, brands and publications have seen significant changes to the media landscape. At Durée & Company, we’ve kept our clients competitive in their diverse industries by adapting to and leveraging emerging trends year after year. What do we think is in store for marketing and public relations in 2018?

  1. Digital Storytelling and SEO

Brands can no longer afford to ignore their online presence and still grow their influence with customers. Human-focused storytelling will continue to grow, but the story will increasingly be told on an ever-growing variety of platforms. Search engine optimization (SEO) and other analytics tools will better inform and measure traditional public relations, bridging the gap between marketing, media relations, and digital media.

  1. A New Influencer Marketing Landscape

Influencer marketing is not just a buzz topic, but an integral part of many companies’ communication strategies. In the latter part of 2017, brands and influencers were forced to navigate a new media landscape following FTC regulations’ call for greater transparency around paid promotions. Public relations professionals will play a pivotal role in informing how brands and influencers work together and will continue to adapt the way they establish and leverage relationships. Fostering authentic relationships with key partners isn’t only buzz-worthy, but garners long-term success for marketing and campaign efforts.

  1. Thought Leadership Outside the C-Suite

Thought-leadership has long been a brand-building strategy, and in 2018, the thought leaders will be coming from outside the C-Suite. This shift avoids the pitfalls that come from changes in management and leadership while leveraging the audience’s trust in micro-influencers. These new voices will be coming from the accounting, production and sales departments to provide customers with diverse access points to a brand’s story. This trend also promises more opportunities for PR to leverage brand awareness.

Are you ready for it? We’re excited to adapt and grow within this new media landscape. Let us know your thoughts on Twitter @DureeCoPR!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Durée & Company Looks Back at National Award-Winning Year in Public Relations

As 2017 comes to a close, we are looking back at the record-breaking and spectacular year Durée & Company has had! The agency’s 17th year of incorporation was marked by significant national awards our team received. Let’s take a look back at four of our awards from 2017:

  1. PR News’ Top Women in PR

We kicked off the year with an extraordinary national honor awarded to President and CEO, Durée Ross! PR News’ Top Women in PR list is comprised of the most influential women in PR from around the country – the ones who are innovating in their companies and in the industry. Durée received the award in New York City surrounded by fellow national industry leaders.

  1. Bulldog Awards’ Small Agency of the Year

The D&Co dynamos were awarded silver in the Small Agency of the Year category from Bulldog Reporter, a leader in industry media intelligence focusing on the public relations industry. Bulldog Awards honor the best and brightest globally, and they recognized our rock star team!

  1. Stevie Awards’ Entrepreneur of the Year

Durée Ross founded this agency in 1999 and has created and implemented numerous inventive public relations and marketing campaigns for an extensive client roster. As a testament to her years of experience and ingenuity, she was awarded the bronze award for Entrepreneur of the Year at The Stevie Awards for Women in Business hosted in New York City in November. The Stevies are the world’s premier business awards for female entrepreneurs, executives, employees and the organizations they run.

  1. Crohn’s & Colitis Foundation Honoree

Giving back is an integral part of the Durée & Company DNA and our company regularly volunteers and sponsors events in the community. This year, Durée Ross served as honoree during Crohn’s & Colitis Foundation’s 8th Annual Comedy Night. The foundation raises funds towards finding a cure for the painful and debilitating digestive diseases affecting more than 1.6 million children and adults across the United States.

It’s incredible to see how far Durée & Company has come, and these honors are an indication of our agency’s dedication and passion. Thank you to our incredible team and clients for supporting us. Here’s to 2018 and what the future holds!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

In Celebration of Art Basel Miami Beach 2017, Museum of Contemporary Art (MOCA), North Miami Presents “How to Unlock a Portal” by Photographer Jacob Felländer, Dec. 7, 2017–Feb. 11, 2018

North Miami, Fla. — Oct. 28, 2017 In celebration of Art Basel Miami Beach 2017, the Museum of Contemporary Art (MOCA), North Miami will showcase “How to Unlock a Portal” by Swedish artist Jacob Felländer. Felländer is internationally recognized for his collections of large scale manipulated photographs of cityscapes.  This will be his first solo exhibition and debut in the U.S. The exhibition will run from December 7, 2017 – February 11, 2018. Art Basel Miami Beach will take place from December. 7–10, 2017.

This groundbreaking exhibition challenges the definition of photography and contemplates the effect of time, space, perspective and depth. In chronological order, the pieces represent Felländer’s creative journey over the past 15 years. With art methods ranging from charcoal to virtual reality technology, Felländer captures not one frozen moment in time, but rather several moments expanded in time and space. Traveling through a fusion of photography, painting, sculpture and virtual reality, the exhibition presents analogue images taken with a 100-year-old camera.

The exhibition includes multi-exposed analogue prints; mixed media prints, oil pastels and charcoal on pigment prints; projected video, 3D printed sculpture, virtual reality, and prints from the virtual reality world. In his images of cities and landscapes, Felländer captures a span of time in one frame, giving the viewer the impression of seeing space and time skipping intermittently, allowing many perspectives at once.

In his work, Felländer asks the questions: “How does the presence of a parallel digital dimension affect our lives?” “What happens when we bring objects and images from the virtual world out to the physical world?” In the piece “One World, One Negative” Felländer traveled one lap around the world to capture the world in one image. For more insight into his work, watch this short video here: http://bit.ly/MOCAFellander.

“The Brave Frontier” explores the fragility of embarking on new worlds. For two minutes and 21 seconds, the viewer is taken on a journey inside the artwork, made possible by virtual reality goggles. The artwork enters a new dimension, as the virtual universe opens up and new artistic possibilities arise. Felländer takes the process a step further and creates portal prints – images taken inside this virtual landscape and then brought back into the real world. Coming full circle, the portal print is then brought to life with a 3D printer resulting in a sculptural piece that accompanies the canvas print. Travel into “The Brave Frontier” here: http://bit.ly/MOCAvirtualreality.

Felländer’s work is featured in the collections of former President Bill Clinton and former Secretary of State Hillary Clinton, the Swedish royal family, the Persson Family (H&M), and several celebrity athletes. His work has been exhibited in numerous solo and group exhibitions progressively around the world, including Hamiltons Gallery, London; Camera Work, Berlin; Grand Palais, Paris; and Fotografiska, Stockholm.

“We are very pleased to have secured “How to Unlock a Portal” by Jacob Felländer for his U.S. debut,” says Natasha Colebrook-Williams, MOCA’s Interim Director. “The artist uses traditional conventions as a springboard to explode and expand the concept of image-making. At MOCA, we are proud to embrace international artists such as Felländer, and allow our audiences to enjoy their works.”

An artist reception will take place on Wednesday, December 6, from 7–11 p.m. with an admission cost of $30 to the general public, free to Art Basel Miami Beach VIP ticket holders, MOCA members and North Miami residents.

EDITOR’S NOTE: High res images and videos of “How to Unlock a Portal” can be downloaded at: https://www.dropbox.com/sh/lxntxncrakygles/AADHAKh09di-QwYUwSaFMk2Ga?dl=0

About Museum of Contemporary Art North Miami
The Museum of Contemporary Art (MOCA), North Miami is dedicated to making contemporary art accessible to diverse audiences – especially underserved populations – through the collection, preservation and exhibition of the best of contemporary art and its art historical influences. The Museum is located at 770 NE 125th Street, North Miami, FL 33161. It is open Tuesday–Friday from 11 a.m.–5 p.m., Saturday 1–9 p.m., and Sunday 11 a.m.–5 p.m. (closed Mondays and major holidays). Admission to the museum is $5, and is free to MOCA members and North Miami residents. For more information, visit mocanomi.org, call 305-893-6211 or email info@mocanomi.org.