Tag Archives: social media

What Makes a Good Client?


what makes good client

Having been in business for 17 years, we at Fort Lauderdale public relations firm Durée & Company know what makes a good client. We know who we want to work with, and who … well … might be better off somewhere else. In order to provide the best possible services to our clients, we have found that the following characteristics make a superb client:

  • Having a realistic expectation of what PR is and what it can do for their business. These clients collaboratively work with us, and provide open, advance communication.
  • Understanding that they cannot control the media. Editorial is free, so clients cannot review an article draft. Plus, sometimes, media won’t provide us with questions in advance of an interview.
  • Knowing that it is imperative to accept positive editorial opportunities. By doing this, they enhance your reputation — and ours — among the media.
  • Letting us know what their short-term and long-term goals are.

There are many reasons we have been around for 17 years, and one of them is that we know a great client when we see one. We know that a client who works with us, and lets us do what we do best — public relations & social media, marketing & advertising, special events, and radio promotions & outreach — will obtain stellar results.

If you are in need of any of these services and would like to work collaboratively to achieve great things, come meet with us. Let’s see if we are a match.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

You Had Us at Hamburger!


It’s National Hamburger Month! Say no more, Fort Lauderdale PR firm Durée & Company will be there! Need an excuse to enjoy a juicy and delicious hamburger to satisfy your cravings? Well, May 28 is National Hamburger Day, so if you’re going to have a cheat day, this should be the one!

South Florida is the perfect destination for #NationalHamburgerMonth! With many delicious options to choose from, the D&Co dynamos have highlighted our favorites. All burger fans are welcome, even veggie burger lovers!

If you have yet to taste the two burgers from BRIO Tuscan Grille, make sure you give them a try. Both burgers offered at BRIO hit the spot! Available at the bar menu, the BRIO Burger is the perfect burger to enjoy as a happy hour snack. If you dine with BRIO during lunch, indulge with the Burger Americano offered exclusively on the lunch menu.

  • BRIO Burger – Provolone, special sauce, housemade chips
  • Burger Americano – White cheddar, heirloom tomatoes, housemaid pickles, red onion, lettuce, special sauce

For a list of all BRIO locations, click here.

With many restaurants to choose from and delicious burgers to try, Gulfstream Park is also a hotspot for #NationalHamburgerMonth!

Our favorite Gulfstream burgers (offered year-round):

  • Adena Grill and Wine Bar, MILLION DOLLAR BURGER – Brioche burger bun, truffle mustard, lettuce, tomato, tempura fried onion, truffle parmesan fries
  • Frankey’s Sports Bar, CHIMICHURRI BURGER – Chimichurri spread, roasted red pepper, arugula
  • Ten Palms, OMG SUPER BURGER – Waygu mini burgers, truffle aioli, gruyere
  • Yard House, GARDEIN™ VEGAN BURGER – Red quinoa, kale shiitakes, daiya vegan mozzarella, avocado, tomato, arugula, onion, miso, onion bun, mixed greens
  • ROK:BRGR – National Hamburger Month Special  TRIPLE TRUFFLE BURGER – Local brioche bun with a blend of bone marrow, NY strip and rib eye, tableside shaved black truffle, aged white cheddar and exotic mushroom blend of truffle cream sauce

If you find yourself in Fort Lauderdale during the month of May, visit Bokampers Sports Bar & Grill, recently named the winner of “Best Burger and Burger Battle Champion” at the Riverwalk Burger Battle VIII. Make sure you try the hand-crafted burgers and The Beast. Do you think you can finish this meaty and juicy burger in under one hour? Challenge accepted!

  • The Beast Burger  Tame the beast in under one hour and it’s free! Four pounds of proprietary blend of beef, eight slices of Applewood smoked bacon, four  slices of American and four fried eggs.

Don’t miss out on trying one of these mouthwatering burgers before the end of the month! From the Million Dollar Burger to the Triple Truffle Burger, your stomachs will be full and your taste buds will be happy.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Conquering Content Through Thought Leadership


Savvy marketing and communications professionals know content is king. Many also know it proves to be an insatiable conquest. For those managing blogs, social media channels, PR materials, podcasts, videos or other communication vehicles, the need for new and engaging content is never ending. At Fort Lauderdale public relations firm, Durée & Company, our goal is to always help our clients reach their desired audience. Seems easy, right? But if your audience isn’t reading or seeing your content, how do you make that connection? Perhaps the problem lies in how the content is presented.

In years past, getting your published content across was very black and white. You could take out a paid advertisement, or you could pitch a particular story angle for potential editorial placement. Recently, the term Thought Leadership has made its way into our vocabulary as an emerging way to present content. As we see this more and more often, it’s important to know how it differs from traditional editorial and advertising.

What exactly is Thought Leadership?

Thought Leadership is the art of positioning your company as a leader in its field. It’s not editorial, nor is it advertorial. And, although it is a paid opportunity, it differs from an advertorial in its delivery. While advertorials are generally thought of as a means of self-promotion, Thought Leadership pieces are generally written to showcase the value an organization brings to its customers and clients. It also allows an organization to control the content messaging by plugging in key words that ultimately affect SEO.

Thought Leadership pieces are also not editorial, in that they are not news or stories, but instead an evergreen message that communicates the organization’s core ideology. When done correctly, Thought Leadership pieces say, “I understand my clients’ concerns.”

In the age of ad blockers and display ad fatigue (and not to mention a more educated content consumer), Thought Leadership has risen as a genuine way of communicating to your audience that is not self-serving. For example, a piece communicating a recent professional milestone (celebrating 25 years in business, perhaps) and thanking your loyal clientele is a great tactic.  The piece can also offer some sage advice on a particular subject (without giving away your trade secrets!) from your company’s leadership team providing value to the reader.

When done well, many may not realize they are consuming a paid Thought Leadership piece. That’s because the message is engaging, demonstrates value to the reader, and most of all, is done in your authentic brand voice.