Tag Archives: social media

How Micro-Influencers Impact a Business


When was the last time you checked your phone? Most of you are probably reading this blog on your phone, and the rest of you most likely checked your phones only a few moments ago. Well, the last time you checked your phone, did you check social media? For most of you, the answer is likely yes.

At Fort Lauderdale PR firm Durée & Company, our team dedicates a great deal of time and effort to promoting clients by posting on social media, ensuring that posts are timely, relevant and engaging. Most people follow their favorite companies and celebrities on at least one social media platform, but these may not be the most effective outlets in promoting a client, product or service. The most effective? Micro-influencers.

Social media is crawling with micro-influencers. This term may be unfamiliar, but you probably see them every day. YOU might even be a micro-influencer. Micro-influencers are people or accounts on social media that have 5,000 to 100,000 followers. Unlike celebrities, micro-influencers are less about sponsored content and more about authenticity. They voluntarily post about products and services they like in fun and creative ways, keeping followers engaged and interested in their posts. For many, these people are just more relatable.

There is a level of trust between micro-influencers and their followers as a result of their genuine and organic posts, making them that much more influential. Reaching out to these types of social media accounts for promotion of a client or product is less costly and, though the post may not reach as many people overall, has a greater impact on those whom it does reach. In this case, it’s quality over quantity.

And while micro-influencers may be more difficult to find ­– it will definitely take some digging – the payoff is definitely worth it.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Earned vs. Paid Media: What’s the Difference?


In this day and age of the internet and social media, success is all about visibility. At Fort Lauderdale PR firm Durée & Company, we strive to make our clients visible on various social media platforms and news outlets to ensure the best coverage. There are countless ways to spread the word about a client, such as Instagram posts, editorial coverage, newspaper ads, and clickbait to name a few. These methods are just some examples of earned and paid media. You may be wondering what exactly those terms mean and what the difference is, so we’re breaking them down here.

  • Earned Media – Sharing. These can be mentions or reposts on social media platforms, such as Facebook, Twitter and Instagram, as well as reviews on websites like Yelp. Earned media also includes traditional PR coverage, such as editorial articles written by media as the result of proactive pitching. Businesses do not pay for this publicity, yet they benefit greatly from the third party endorsement, promotion and engagement opportunities earned media provides.
  • Paid Media – Advertising. This includes space in a publication or on a website that a company pays for in order to promote a product or service. You’ve probably seen this type of media on your favorite celebrity’s Instagram and along the sides of most of your frequently visited websites.

Both forms of media are important, but companies should shift their focus to earned media. The power of editorial coverage is undeniable and without advertising dollars at play, this kind of visibility is trusted and highly regarded. Social media have created an immense platform for sharing information and promoting clients without spending an obscene amount of money on ad space. Yes, it’s effective to pay a celebrity to endorse a product on their highly visible page, but mentions from several social media accounts which build up over time and articles in reputable publications can be just as effective for a much lower cost.

But a business cannot depend entirely upon earned media and expect to be successful. A combination of the two, with increased emphasis on and dedication to receiving earned media, will help a business flourish and grow, one share or click at a time.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Why Not Celebrate Every Day? Take Advantage of Hashtag Holidays.


national lasagna dayTime to brush up on your Italian! National Lasagna Day ­is coming up on July 29. This is the perfect opportunity to celebrate your Italian heritage, indulge in carbs or just treat yourself to a night out at one of you favorite Italian restaurants. Two of our favorites, BRAVO! Cucina Italiana and BRIO Tuscan Grille, will be celebrating early with specials July 26 and 27, respectively. At both restaurants, guests can indulge in a half-price entrée of Mama’s Lasagna Bolognese!

#NationalLasagnaDay is what we call a hashtag holiday. These days are celebrated on social media and have a variety of purposes, from spreading awareness and promoting causes to celebrating quirks and just having fun. Hashtag holidays often become a trending topic on social media outlets and quickly gain momentum.

In honor of #NationalLasagnaDay, and all other hashtag holidays, the D&Co Dynamos at Fort Lauderdale public relations firm Durée & Company would like to share our best tips and tricks to make the most of these public relations opportunities.

  • Plan Ahead – Don’t jump on the bandwagon last minute once a hashtag holiday gains popularity. In order to make the most out of it, you should start promoting and teasing to the holiday a couple weeks in advance at least, both on social media and other avenues.
  • Don’t Overdo It – Pick and choose your hashtag holidays carefully. Stick to days that are fun, relevant to your client or business and will appeal to the customers in your area. If every day is a holiday, the novelty will be lost.
  • Branch Out – Use hashtag holidays as a reason to reach out to new clients or form mutually-beneficial relationships between businesses. Hashtag holiday events and specials are a great way to extend your reach into other markets.

This is one of the many ways social media works its way into public relations. Hashtag holidays are a new and fun way to get the word out about your event or business. Take advantage of every opportunity, and happy #holidays!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.