Tag Archives: social media

3 Reasons Why Your Company Blog Still Matters


 

Without a doubt, content is king when it comes to digital communications. There are many opportunities to connect with your audience, and it’s important not to forget corporate blogs hosted on your website. At Durée & Company, we know and leverage the power of blogs and owned content as part of our brand and our clients’ digital footprint. Recently, our client Gulfstream Park created their oen company blog. In honor of our client’s latest blog launch, we’re sharing three reasons why your company should blog in 2018.

  1. Owning Your Content

Blogging can be integrated into your brand’s existing content strategy, generate leads to your website and support your offline marketing efforts. By owning your content, you have complete control over what is said about your brand. You also have more control of how your brand’s message is distributed and received, with access to the direct results.

  1. Improve Your SEO

Blogs still play a crucial role in purchasing decisions. Web searches can lead current and future customers to your page. By using strategic keywords in your blog, customers searching for a particular service or product will be directed to your page. Regularly updating your website with blog content can improve your SEO by tying in key trends and search terms your audience might be searching.

  1. Build Authority and Trust

Blogging allows your company to speak on relevant topics within your company’s industry with authority. Your blog can speak to your company culture and process, plus it works without the noise found on social platforms. Speaking to industry trends or highlighting relevant news also increases your company’s credibility in the field. An updated website with relevant content gives visitors a full view of who your brand is and supports a lasting relationship with your customers.

Having your own company blog still matters in 2018. Company blogs allow you to create sharable content that points your company as the authoritative voice in your industry while improving SEO to bring in more customers.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

 

Master Social Media with Any Budget


Last week Durée & Company CEO Durée Ross participated in a panel at the 2018 Broward and Beyond Business Conference hosted by the Broward County’s Office of Economic & Small Business Development about social media. She shared tips on keeping up with the latest trends, allocating an effective budget, the best content to share and so much more. Many of the questions posed are things that all businesses – big or small – struggle to answer. D&Co is here to provide some answers!

A limited budget:

With a limited budget, drilling down to your main goals and preferred outcomes becomes even more important. Decide who your main audience is and target them first. Be highly specific in your outreach so that every dollar counts. Social media is becoming an increasingly ‘pay-to-play’ space, and strategic spending, even with a small budget, can exponentially increase the reach of your message.

Content:

Focus on delivering quality, value, consistency and authenticity to your audience. Every post should tie in to the story you are trying to tell and be a compelling piece of your social media plan. Always use images you own the rights to and make it a point to expand video use on all of your channels. Don’t be scared of video! Viewers look for authenticity and a video from your smartphone will get just as many (if not more) views than one created in a professional studio.

Growing your social presence:

Your social presence can grow with your brand. Just like you wouldn’t open ten stores at once, start with one or two social accounts. This will keep you from overextending and give you time to learn what your audience responds to on a smaller scale. Once you feel confident on one or two channels, expanding won’t seem overwhelming but just another way to reach a larger audience.

Trends and tools:

Digital and social media are almost interchangeable terms these days. While websites are still incredibly important to any business, social media is a place where your audience can not only learn about your brand – but also engage with it. The right tools can help you capitalize on this by monitoring activity and allowing you to measure outcomes. This data allows you to see what works and what doesn’t and should be a huge driver in creating and refining your social media strategy.

What are your top tips for social media? Share them with us!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

Stay Ahead of The Curve: Emerging PR Trends for 2018


In the last year, brands and publications have seen significant changes to the media landscape. At Durée & Company, we’ve kept our clients competitive in their diverse industries by adapting to and leveraging emerging trends year after year. What do we think is in store for marketing and public relations in 2018?

  1. Digital Storytelling and SEO

Brands can no longer afford to ignore their online presence and still grow their influence with customers. Human-focused storytelling will continue to grow, but the story will increasingly be told on an ever-growing variety of platforms. Search engine optimization (SEO) and other analytics tools will better inform and measure traditional public relations, bridging the gap between marketing, media relations, and digital media.

  1. A New Influencer Marketing Landscape

Influencer marketing is not just a buzz topic, but an integral part of many companies’ communication strategies. In the latter part of 2017, brands and influencers were forced to navigate a new media landscape following FTC regulations’ call for greater transparency around paid promotions. Public relations professionals will play a pivotal role in informing how brands and influencers work together and will continue to adapt the way they establish and leverage relationships. Fostering authentic relationships with key partners isn’t only buzz-worthy, but garners long-term success for marketing and campaign efforts.

  1. Thought Leadership Outside the C-Suite

Thought-leadership has long been a brand-building strategy, and in 2018, the thought leaders will be coming from outside the C-Suite. This shift avoids the pitfalls that come from changes in management and leadership while leveraging the audience’s trust in micro-influencers. These new voices will be coming from the accounting, production and sales departments to provide customers with diverse access points to a brand’s story. This trend also promises more opportunities for PR to leverage brand awareness.

Are you ready for it? We’re excited to adapt and grow within this new media landscape. Let us know your thoughts on Twitter @DureeCoPR!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.