Tag Archives: social media

How To Keep Cool During A Crisis


With all the crises in the news lately, our very own Durée & Company President & CEO Durée Ross authored an article this week on Forbes.com on the very timely topic, “Crisis Management For The Digital Age.”

With over 20 years of PR experience under her belt, Durée knows the ins and outs of the industry, and is prepared to successfully handle many different crisis situations. In her article, Durée discusses two different crisis scenarios. The first is when a publicist receives advance notice about a developing controversy and has lead time to prepare, brainstorm and ultimately stay ahead of the situation. The second, slightly less favorable, situation is when a publicist encounters an unexpected crisis and needs to drop everything and be ready to handle the situation immediately and effectively. While no one ever wants to be presented with a crisis, the truth is these situations happen more frequently than you think.

Durée highlights three tips to keep bad situations under control and clients happy while under duress, when faced with an unexpected crisis:

  • Be prepared long before you need to be.
  • Don’t ever try to ignore the problem.
  • Stay with the story.

“In this day and age, if something goes wrong for one of your clients, it’s very likely that everyone is going to know about it — and know about it right now,” says Durée.  

Unfortunate circumstances can happen to anybody at any time, and it is the PR professionals’ job to have all hands on deck and be proactive to handle the situation. Through her leadership and direction, Durée has equipped her team to be PR pros, prepared to handle crises with poise and professionalism. And, of course, keep it cool.

Invited into the Forbes Agency Council earlier this year, Durée’s pulse on the industry has led her to share her expertise one story at a time, including “Seven Must-Attend Conferences To Learn About Industry Changes And Innovation,” among other topics. The Council is an invitation-only organization for executives in successful public relations, media strategy, creative and advertising agencies. Through the Council, thought leaders can contribute expert business articles, short tips and best practices, which are shared on Forbes.com.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

National Volunteer Month


April is National Volunteer Month, and Fort Lauderdale PR firm Durée & Company is happy to suggest some fun ways to participate! D&Co is proud to represent and support a number of nonprofit clients who make an extraordinary difference in the community. One of our favorite quotes in the D&Co office is “Don’t give back, just give.” So, in honor of National Volunteer Month, here are some ways to get involved in the South Florida community, whether it be volunteering or participating in nonprofit events.

Walk Like MADD & MADD Dash Fort Lauderdale 5K – On April 30 at Huizenga Plaza in Fort Lauderdale, more than 2,000 walkers and runners will make strides in the ongoing fight against drunk driving. Help make our community a safer place by signing up to walk or run in this fun-filled event. Volunteer Chairperson and National Board Member Heather Geronemus established the Fort Lauderdale event in 2011. Walk Like MADD & MADD Dash Fort Lauderdale 5K has raised over $1 million for MADD Broward & Palm Beach. All event proceeds benefit MADD Broward & Palm Beach’s community education, victim support services and youth programs.

FLIPANY – FLIPANY’s mission is to empower youth and their families through physical activity and nutrition education programs while raising awareness and creating policies for a healthier community. On June 2, volunteers will be building a new playground for children in the community. The best part? Children were challenged to draw images of their ideal playground, and those drawings will be used to pick out the equipment! Click here for more information on volunteering with FLIPANY.

Boys & Girls Clubs of Miami-Dade – BGCMIA provides great futures to today’s youth. You can get involved by being a special events volunteer or club volunteer assisting with the members. Special events volunteers assist with the Clubs’ big fundraisers, including the annual “Claws for Kids” happening in just a few weeks on May 7. They have both one-time and ongoing volunteer opportunities, so you can do what works best for your schedule.

Museum of Contemporary Art, North Miami – Get involved with MOCA by joining their docent program, interning, or volunteering during Art Basel or other special events. Docents and volunteers will learn about the various exhibitions at the museum and broaden their knowledge of contemporary art. During Art Basel, volunteers experience behind-the-scenes work at Miami’s most prestigious art events.

All four of these organizations do so much to make our community a better place and we couldn’t thank them enough. Do your part and get involved this month, or anytime! They truly appreciate all their volunteers and know that they couldn’t do it without all the support they receive from those who donate their time.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

Jacob D. Steiger, M.D., Boca Raton Facial Plastic Surgeon, Named a Castle Connolly 2017 Top Doctor


Boca Raton, Fla. (April XX, 2017) Jacob D. Steiger, M.D., Facial Plastic Surgeon, of Steiger Facial Plastic Surgery in Boca Raton, was recently named a Castle Connolly 2017 Top Doctor.

The mission of Castle Connolly Medical Ltd. is to help consumers find the best healthcare. It publishes a variety of books including the “Top Doctors” series, the most popular of which is America’s Top Doctors®. The top doctors listed in the books and on Castle Connolly’s website’s directory were nominated by their peers in an extensive survey process of thousands of American doctors each year.

These Top Doctors’ medical educations, training, hospital appointments, disciplinary histories — and much more — are screened by the Castle Connolly physician-led research team. Those doctors who are among the very best in their specialties and in their communities are selected for inclusion. Doctors do not and cannot pay to be included in any Castle Connolly Guide or online directory.

“I am honored to have been named a Castle Connolly 2017 Top Doctor, for which I was nominated by my peers,” said Dr. Steiger. “I am committed to the highest level of patient care, offering my patients the most natural-looking results.”

Dr. Steiger is board certified by the American Board of Facial Plastic Surgery, and is a diplomate of the American Academy of Facial Plastic and Reconstructive Surgery. He is also board-certified by the American Board of Otolaryngology — Head and Neck Surgery. He focuses his practice specifically on the face and neck. He offers state-of-the-art surgical and non-invasive solutions for facial rejuvenation, as well as techniques for specific features, such as nose reshaping, jawline tightening, neck lifting, lip augmentation, skin resurfacing and eyelid lifting.

About Jacob D. Steiger, M.D. & Steiger Facial Plastic Surgery

An accomplished, double board-certified, Ivy League-trained physician, Jacob D. Steiger, M.D., Facial Plastic Surgeon, specializes exclusively in plastic surgery of the face. The 5,000-square-foot modern Steiger Facial Plastic Surgery features luxurious treatment rooms and a state-of-the-art surgical center with an operating room and overnight suite. For more information, to schedule an appointment, or to book a spa treatment, call 561-499-9339, toll-free at 866-994-FACE (3223) or visit drsteiger.com. Steiger Facial Plastic Surgery/1001 Aesthetic Medical Center is located at 1001 N. Federal Highway, Boca Raton, FL 33432.