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Durée & Company Weathers the Storm and Wins “Best Crisis Management” 2023 Bulldog PR Award for our Work with Sea Tow

By July 11, 2023No Comments
Durée & Company Weathers the Storm and Wins “Best Crisis Management” 2023 Bulldog PR Award for our Work with Sea Tow

With headquarters in Fort Lauderdale, Florida ― the boating capital of the world and an epicenter for marine companies ― public relations and marketing firm Durée & Company, Inc. works with marine and yacht clients, in both calm and stormy waters. Recently, we won the “Best Crisis Management” 2023 Bulldog PR Bronze Level Award for our work with Sea Tow, the nation’s leading on-water marine assistance provider; specifically for its response to September 2022’s Hurricane Ian.

While we originally directed the Sea Tow campaign to secure national press, elevate awareness and drive memberships to this franchise-modeled company, not long into our work with the company did Hurricane Ian pummel Florida’s southwest coast. We took the helm and placed Sea Tow into national stories to showcase its strengths in recovery and salvage.

We not only positioned Sea Tow as a safety ambassador with the experience and know-how to effectively rescue boaters in a number of situations; we also communicated safety measures and protocols to avoid potentially dangerous situations by leaning on Sea Tow’s executive team and captains as an authoritative voice to educate media.

We garnered media placements in high-profile publications and broadcasts, including the Associated Press, The Wall Street Journal, The Weather Channel, The TODAY Show and much more. This crisis work, despite the aftermath left by the storm, showcased Sea Tow’s strength and valuable network of first responders, and allowed us to share their stories in a compelling manner. Additionally, Sea Tow was previously recognized with a Neptune Award Honorable Mention in the Public Relations Campaign category for its Hurricane Ian response campaign from the Marine Marketers of America.

While the Bulldog PR Award is for work we did in our first year as the agency of record with Sea Tow, we are happy to set sail on a second year of successfully working with the company.

For more information about how we at Durée & Company can help your marine or yacht company sail into the sunset with exceptional PR, call 954-723-9350 or email us at info@dureeandcompany.com.

 

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include nonprofit, hospitality, business, lifestyle, health and wellness, legal, real estate, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI), The Florida Hemp Council, Cannabis Marketing Association and is a corporate partner of Cannabis LAB. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!