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D&Co Has the Swag (To Market Your Company!)

By December 27, 2016May 23rd, 2018No Comments

customized promo itemsAs 2016 comes to an end, Fort Lauderdale PR firm Durée & Company is reflecting on all the success from the past year. From groundbreakings to grand openings, it’s definitely been one for the books. And while we assist our clients with many projects, one of our favorite tasks is sourcing, selecting and ordering custom swag items!

What exactly does this entail? On the day Sabbia Beach conducted its groundbreaking ceremony, participants wore branded hard hats (and used branded shovels!) with the Sabbia Beach logo prominently displayed. For those involved with the project, these items also served as a proud keepsake of this achievement. Raw Republic, our favorite spot for cold-pressed juice, loved their branded tumblers and ever-useful pop sockets for smartphones.

From real estate to restaurant clients, we have customized a number of items to help clients market their brands in the most creative and useful way possible.

The list below highlights a handful of items we’ve created for clients as well as our own company. The sky’s the limit! Everyday items can become subtle reminders of a product or service, and many items of these items can be passed along and used by others.

  • LED light-up bracelets
  • Woven tote bags
  • Wine coolers
  • Hand sanitizers
  • Pop socket for phones
  • Golf balls
  • T-shirts & zip-ups
  • Hard hats
  • Groundbreaking shovels
  • Tervis Tumblers
  • Signage – retractable banners, easel backs
  • Cinder blocks
  • Moleskins

If we have one prediction for 2017, it’s that unique and customized gifts will continue to be in high demand and give brands the visibility they seek.

D&Co wishes everyone a happy and healthy New Year!

customized marketing itemsimg_0609

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!